A STUDY ON CONSUMER PREFERENCE TOWARDS

A STUDY ON CONSUMER PREFERENCE TOWARDSLUX SOAP IN ERODE TOWN

QUESTIONNAIRE

1. Name: _____________________________2. Age : ( below 16 ( 16 to 21 ( 22 to 25( Above 25

3. Sex

:

( (a) Male

( (b)Female4. Occupation

( Govt. Employee

( Private Employee ( Business

( Student 5. Income

( 5000 below( 5,000 to 10,000

( 10,001 to 15,000

( 15,001 above6. Members in family

( Less than 3( 3 to 5( 6 to 8 ( 9 and above7. Educational qualification( Graduate( Post Graduate( Professional( If other specify8. Marital Status

( Married( Unmarried

9. How did you come to know about the product?

( Friends and relatives( Family

( Advertisement( Others

10. Which attribute of the LUX soap made you to purchase?

( Fragrance( Packing

( Price

( Advertisement

( Quality( Brand name

11. How many LUX soaps you purchase in a month?

( Less than 3( 3 to 5

( 6 to 8

( 9 and above

12. How often do you use LUX Soap ?

( Regularly( Occasionally

( Rarely13.What is your opinion regarding the price of LUX soap?

( Very high( High

( Moderate( Low

( Very Low

14. What is the condition of LUX soap in water?

( Highly soluble( Normal soluble

( Not soluble

15. Does any promotional activity affect your buying habit?

( Yes

( No

A) If yes what kind of activity

16. Your opinion about LUX soap?

FeaturesHighlysatisfiedSatisfiedNeutralDissatisfiedHighlydissatisfied

Quality

Skin care

Fragrance

Durability

Packaging

Promotionalactivities

Price

17. Which media do you think is effective for advertisement of soap?

( TV commercial( Film slides

( Newspaper( Magazines

( Radio( Others

18. Any suggestions to improve the sales of LUX Soap ?___________________________________________________________________

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