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MODE OF ADDRESS

The aim of the mode of address is to establish a ‘bond’ between the magazine and my audience. I used direct mode of address i.e. personal pronouns in order to make my target audience of teenage girls recognize that they are being spoken to and make the magazine seem more interactive.

The mode of address I have used is that of a ‘best friend’ to make the magazine seem more personal and more relatable to my target audience of teenage girls.

Cover lines: my cover lines were quite relaxed however very interesting to the target audience. Also the cover lines were quite a lot of the time hyperboles in order to make them stand out against other magazines cover lines which are competitors to my magazine. There is quite a informal tone to appeal to my target audience as it would have been easier for them to relate to.

Masthead: my masthead appeals to my target audience because it suggests sort of gossip and has an informal tone to it, also it is quite catchy in order to keep my magazine fresh in my target audiences minds.

USE OF COLOUR I used quite vibrant and ‘in your face’ colours in

order to make my magazine stand out on the magazine shelf's. I also did this because it made the magazine more fun and appealing to my target audience. Furthermore I used colours which would be favorites in teenage girls eyes and would therefore make them pick my magazine over competitors. Moreover my colours clashed quite a lot and therefore went against the traditional characteristics of magazines. However I didn’t use too many colours and kept to a maximum of four so the magazine didn’t look too busy.

DESIGN ELEMENTS – FONT SELECTION

I used fun fonts which would stand out and appeal to my target audience. I also used hierarchy of font size in order to make my key cover lines stand out and appeal to my target audience. I used sans serif fonts as I felt it fitted my magazine the best and would be the most effective.

DESIGN ELEMENTS - OTHER

I used a box on my feature article, with a competition in it as I felt like it added more depth to the article and made it stand out more. I chose to put the competition in the box because I felt as if it separated the competition from the article however it still carried the brand identity and made it stand out and appeal to my target audience.

Also I chose to place my pull out quote in a circle shape in order to carry on my brand identity of the magazine but also make them stand out and catch the target audiences eye as they are flicking through the magazine.

Furthermore I placed my stand first in a slightly transparent box in order to make the design of the feature article seem more fun and also once again make it stand out. It also carried on the brand identity further.

IMAGES

In all my images the band members or music artists are wearing fashionable clothing in order to fit the genre of my ‘pop fashion’ magazine. The make up used is fashionable however not too excessive in order to allow the target audience of teenage girls to relate.

The lighting is bright and on a plain white background or in a music related background e.g. a stage.

The props used are microphones in order to show the music artists are performing and give the reader the connotations of a gig or music festival.

The positioning of the artist is usually central in order to attract the target audiences eye and show they are the main element of the shot.