Who would be the audience for your media product?

Question 4

Audience ResearchIn order to establish an audience for our product, our production group carried out a questionnaire which provided us with the wants and needs of our audience, making it easier for us to cater for their requests.

Our audience would enjoy watching TV or surfing the internet in their spare time, as this was what our we incorporated within our production so we could target a particular audience.

our film certificate is a 15 as it contains minor violence. Our audience research presented an age range of 16-20, and this was the age range we attempted to cater for.

Our certification is 15; our audience research provided us with an age range of 16-20. So, we felt it would be reasonable to aim our product at people over the age of 15. We also chose this age group as our product glorifies violence and abuse, as well as intimidation which would not be suitable for any individual under the age of 15. If a film is to be certified as 15, in the United Kingdom, it has to be around certain guidelines. The following is a list of what is most likely to warrant a 15 certificate, although it is a very rough guide:

• Dangerous behaviour (for example, hanging, suicide and self-harming)

• Violence may be strong but should not dwell on the infliction of pain or injury .

These theme are present within our thriller and therefore needs to be certified a certain at 15.

A majority of our audience would be female, and this is due to our storyline which consists of thriller conventions but also contains heartache and depression, which is normally more associated with girls. We also presented employment within our production, and this would attract a range of people who are employed. The ethnicity of our viewers would be white or Asian, as two of our main character are.

Gender/ethnicity of our audience.

Similar movies which would have a similar audience to our media product

Based on a girls 18-month stay at a mental hospital in the 1960s. The main character is female, and contains references to depression and heartache as well as psychological aspects. The film is rated a 15, similar to our own.

The audience of this film would be 15 and over, and predominantly female, due to the characters. This products audience would be similar to our own