QUESTION 4 & 5 TARGET AUDIENCE

Who is your target audience?Demographics • 9-15 year olds with an average age of 11• 85% female and 15% male• 49% ABC1 and 26% ABC

Psychographic • The target audience is interested in shopping and

fashion, music and celebrities• It is a young target audience so they all go to school

and have a young lifestyle

Media pack

I looked at the top of the pops media pack and the NME media pack to help me create my media pack.

How did you appeal to the target audience?

I appealed to the target audience by using feminine features, bright colours and lots of images. I found out how to appeal to the target audience by doing lots of target audience research and the use of focus groups.

I have used bright colours throughout the magazine on all of the pages which are also feminine colours to appeal to the most of the target audience which is female.

I have used other feminine features including many images of girls which they can aspire to be like and also images of boys that they can look at, also the use of feminine curly fonts which appeals to the target audience.

I have used at least 3 images on every page and as the target audience is young and so images rather than lots of text will appeal to them.

I have used an interview for the double page spread which will appeal to the target audience as they will be interested in what the band will be doing.

Who would be the audience for your media product?I have done many questionnaires and lots of research into the pop genre, I have done 3 questionnaires with the target audience to find out what they like.

I have found out that they mainly like bright colours, lots of images and not much text, interviews and feminine fonts.

My target audience is young female ABC1 11 year olds.

They are interested in music, beauty, celebrities and fashion

Mood board of target audience

Content and mode of addressI researched what the target audience would expect to see in a pop magazine and I have included these things.

I found out they expect to see: • Celebrities • Music• Fashion

The mode of address of a pop magazine should be fun and chatty with simple language and bright feminine features. I used these things by having informal language with many different stories about celebrities with bright appealing colours

Front cover• I have used bright colours all over my

front cover including on the cover stories and the title

• I have used the content which is expected having things about fashion, celebrities and music

• I have many different artists on my front cover which is appealing to the target audience

• I have used features that shows I am in line with the mode of address

• I have used different fonts and images that fit in with the target audiences expectations and so the front cover is appealing

Contents page• This shows all of the content that is in the magazine which includes all of the appealing features like: celebrities, music and fashion• This also shows many different artists used in my magazine which is appealing to the target audience• This page also has a fun and chatty mode of address with informal language and bright feminine colours• There are different fonts for different parts on the contents page with serif font for the titles and plain fonts for the main text

Double page spread• This is a story about a boy band for my double page spread, as it has a boy band on it it will appeal to the target audience.• This also has a fun and chatty mode of address as the language is fun and so appealing to the target audience• I have used plain fonts for the text as its easier to read for the audience and serif font for the title• There are 2 different images for the double 0page spread both being mid shots which are appealing to the target audience