Evaluation Question 4 and 5

Who would be the audience for your media product?

How did you attract/ address your audience?

The genre of our sequence is crime/ thriller therefore we have targeted our product at…

Demographic target audience:

•Males

•Aged between 16-20

•British

•White

•Working Class

Why?

We have targeted our sequence at this audience due to the fact that men like to solve mysterious and are often more commonly targeted for products similar to my groups sequence.

Gender

Males Females

Target audience

Not the target audience

Attracted by having a Male in the title sequence.

Protagonist Antagonist

But can still be enjoyed by females

Could relate to

Most sequences classed under crime, thriller are aimed at males

Men like to think theyAre the heroes

Females in the sequence have beenRepresented as being weak and the victim. I do not think women would like to see themselves being represented inThis way.

The girl is a hostageAnd ends up being Murdered.

There would be other females inThe film if it was made- e.g police.But they are not shown in the Title sequence.

Women are moreSqueamish and thereforeMay not like what is beingshown

Bad relationship

See whatThey shouldAnd shouldNot do

Blood

Like the idea of bloodAnd gore.

Age

Target MarketYoung adults

16-20

Main actors Are within

this age bracket.

Usually aimedAt this age group.

Less than 16

Would not be appropriateIf it was aimed at them

Would probably get confused

Issues that are being dealtWith in the sequence would Not revolve around them

Less likely to becomeA hostage and to be inA bad relationship like We have created

20+

Could watch it asThey would understandWhat was going on

Do not haveSomeone in the Title sequenceOver this age

But there would be People over this age inThe actual film

Like mysteries

It gives the AudienceSomething toRelate to Sequence revolves

Around a mystery typeassociation

Ethnicity and

Nationality

White people

Target audience

Only white peopleIn the title sequence

Therefore encouragesWhite people to Watch the sequence

Gives themSomething toRelate to

Black people

Could still be watchedby

There would be blackPeople in the actual filmBut not in the title sequenceAs they are not one of the mainCharacters. British

audienceNon- Britishaudience

Target audienceThe characters in theSequence have Britishaccents

Made in Britain

Could still watch theProduct

Encourages a British audience toWatch it as it is produced in there ownCountry

A non- British audience couldStill enjoy this but there is noPerson in the sequence in which they Could relate to.

Class and

status

Working class/ middle class

Target audience

Used an actor in whichIs of a working classbackground

More likely forSomething like thisTo happen to them

Upper class

Not as likely for it to happenTo them

They would not find it believable

Low class

Not the demographic group

Does not contain a Person of a low classBackground within the sequence

Does not contain a person of a High class background

Even though lower classPeople are more likely toCommit a crime, they wouldNot like to see themselves asPeople who do commit crimes

We have attracted this audience through the use of actor used, the music that is used is quite creepy and intense. This would attract the male audience as they would wonder what is going on, they would try to work it out and be inquisitive about it. The music/ soundtrack gives the product quite a creepy and tense atmosphere. This is unlikely to appeal to the female audience.

I think that this would be a good demographic target audience to aim the product at as they tend to have more problems when they come round to breaking up with someone. From watching this they would be able to compare themselves to the main character.