The age of my target audience is around 18 to 24 years old as

there are events advertised (club nights, gigs after parties)

which are 18+ events and tattoos/drinking/smoking are highly

influenced by the bands in the magazine so it’s for people 18+.

The magazine is directly for both boys and girls

but will probably appeal more to boys as it is a

guy based stereotype and music genre.

• The general profile of my audience will be people who go to

gigs/clubs a lot, buy band merch, support the bands, drink

alcohol such as red stripe, jagermeister, vodka, they will

mainly be students or in low paid first time jobs

(demographic group C2), they go out with friends and

appreciate life while they’re young.