WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE

FEEDBACK?EVALUATION QUESTION 3

TARGET AUDIENCEMy target audience is aged 15+. Before I chose my target audience, I did a lot of research into the stereotypical age of people who watch the supernatural drama/ the programmes that I have included on my channel and I found that it was mainly teenagers.

TARGET AUDIENCE PROFILE pt.1

Name: Chloe SmithAge: 17Chloe's favourite TV programmes are The Vampire Diaries, Pretty Little Liars and American Horror Story. She is always looking for new TV programmes to watch as she enjoys watching TV in her free time. She enjoys programmes that make her think and have some mystery in them. She doesn't like comedy as much because she doesn't find it as interesting. She doesn't have a job yet so she can't afford to subscribe to Netflix and as most of her favourite TV programmes are only available in America, she finds it hard to be able to watch them.

TARGET AUDIENCE PROFILE pt.2

Name: Harry JonesAge: 18Harry is obsessed with watching TV programmes but as he lives in the UK, he finds it hard to find a TV channel for the specific genre that he loves which is supernatural. His favourite programmes are Supernatural, The 100 and Under The Dome. He is always busy so he misses them when they are on TV so he can only ever watch them online, he was subscribed to Netflix but none of the TV programmes that he liked were available on there.

QUESTIONNAIRES

1ST QUESTIONNAIREFor the first questionnaire, I asked a group of 16-18 year olds what TV programmes they watch. I asked male and females because, although the supernatural genre is stereotypical favoured by females, I wanted to include males as well. Because of this, I decided to include the horror and drama genres as well.

1ST QUESTIONNAIRE FEEDBACK pt.1

Out of the 6 people that I gave my questionnaire to, 4 were male and 2 were female. 4 were 17, one was 16 and one was 18. I gave them a list of TV programmes that I was thinking of including and asked them if there were anymore that I should include, they said – New Girl, Jane The Virgin, The IT Crowd, The Walking Dead, Daredevil, Arrow, Flash, Resurrection, Big Bang Theory, Smallville, Under The Dome. However, I couldn’t include all of these as they didn’t fit with my genres so I only included Under The Dome from their suggestions.

1ST QUESTIONNAIRE FEEDBACK pt.2

I also asked what sort of things they would include on a TV channel website, they said - catch up, trailers, clips, schedule, special features about the shows e.g. timeline & synopsis, character biography, brief summary for each episode, nice colours, information, countdown to a new series. I included most of this on my website. However, I didn’t include a character biography or a brief summary for each episode as I felt like this would have taken too much time considering it was just an extra detail rather than a main element of the website.

2ND QUESTIONNAIREFor the second questionnaire, I showed 4 17 year olds the home pages of the 4 main TV channel websites and asked which one they preferred. Two of them said BBC iPlayer, one said Demand 5 and one said ITV Player. I thought that it was interesting that no one picked 4od. 4od has a white background and all the others have a background (although ITV Player has changed to a white background since I did this questionnaire). This made me think that I should have a black background.

2ND QUESTIONNAIRE

2ND QUESTIONNAIRE

2ND QUESTIONNAIRE

2ND QUESTIONNAIRE

2ND QUESTIONNAIRE FEEDBACK pt.1

When I asked them what colours they would expect to see on a TV channel website, they said usually black with a pop of colour that is specific to that channel and appears throughout the website. This is what BBC iPlayer does and also what I decided to do for my own.

2ND QUESTIONNAIRE FEEDBACK pt.2

I also asked them what sort of time they usually watch TV as I was wondering when to have my programmes start as channels such as BBC Three start their programmes a little bit later as they have a specific target audience which is similar to mine. All of them said that they usually watch TV from around 6pm - 10pm and at weekends they sometimes watch it after 10pm.

3RD QUESTIONNAIREFor the third questionnaire, I asked people what they thought of the Watershed as I thought it would be useful to me to know what other people thought when making my schedule.

3RD QUESTIONNAIRE FEEDBACK pt.1

I gave this questionnaire to my parents as well as people my age to get a wider age range. I asked my parents as I thought it would be interesting to see what they were comfortable with their child watching. 3 out of the 4 people that I asked thought that 9pm was a suitable time for the Watershed. The one person who said no thought that 10pm would be better as some children might still be awake and watching TV at 9pm. I also asked my parents if they would be okay with their child watching TV after the Watershed and they both said yes, depending on the programme.

SUGGESTIONS

NAME IDEASWhen I was thinking of a name for my channel, I was debating between a few different names. I decided to put a poll on my blog to get some responses and votes.

NAME IDEASI also asked the people in my Media Group for name ideas for my TV programmes. This was helpful as I actually ended up using names that they suggested.

FEEDBACK