What kind of media institution might distribute your media product?

Question 3

Future Publishing• Multi-award-winning international media group• 57 million consumers a month from all around the

world• Their magazines include Computer Arts, Comic

Heroes, SFZ, Imagine FX etc.

Bauer Publishing

• Bauer Media is a smaller part of the mother company Bauer Media Group, which is Europe’s largest private owned publishing group.

• Over 300 magazines in 15 countries, as well as online TV and radio stations.

• Sub-brands like Empire, Q and 4-music.

Who will publish my magazine?

• I think Bauer Media will be the most likely Publishing house to produce my magazine.

• Produce both Empire and Q.• Halfway point between music and the soundtracks of

films.

Multimedia platforms

• Bauer own IGN – use YouTube channel• App stores – magazines available like Empire

and Q

• Older people are getting more into technology• Large section of target audience

Distribution Methods

• Print – conventional – almost every magazine uses it.• Advantage – Most people still prefer physical

magazines.• Disadvantage – Takes a while to branch out past your

immediate area, requires shipping and postage, costs more per issue to print than any other method.

Apps

• Advantage – accessible by approx 19.8% of worldwide population, 1.4 billion smart phones active, massive market potential for magazines

• Disadvantage – there’s still a large percentage of the world that cannot access it.