HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN

PRODUCT AND ANCILLARY TEXTS? Q2

BRAND CONCEPT A brand concept is meaning which can be unique and abstract which is associated to brands.

My brand concept is to be almost like a technological error – like a virus in a computer in a sense, it’s something I conveyed throughout my music video and seemed to have stuck throughout the entire thing. There’s no true meaning behind this concept of there being glitches, though another has interpreted it as being how things are often broken and thus, footage can be broken as well. I thought this interpreted meaning worked well with the song and the brand so worked with it.

LOGO I created an intro for my music video and it can be classed as the logo for the company when screenshotted. It is simply a large circle with an effect applied to make it look like multiple small circles are dripping off it, like goo, in a sense.

I think that this logo fits in with my company image due to its sharp colours and how the white stands out from the red. The colours fit well with the image as it’s apart of the rock genre and this is what colours are usually seen from a rock group as well as the sharpness of the edges.

During the intro that this logo is presented in, there are glitch effects layered over the top, which fits in well with the brand.

CONTINUITY Continuity was present with the digipack and the music video, but I don’t think there was continuity throughout my products as the website didn’t fit in entire with the brands image of glitch and virus. Though it seemed to represent the idea of ‘broken’ in its own way with the main pictures being of the picture burning and that can represent the brands idea in its own way – despite it not being the same as how the other products show off the brands image.

The digipack and the music video both show off the brands image, fitting together well and keeping this glitch and virus idea up along with the brands concept. The digipack shows of the image with having effects placed over to add a static effect as well as the overlay effect to try and show an overlap of video footage. The music video includes these effects as well, overlaying the static and the footage overlapping over one another to create the effect of someone being there but not as well.

CONTINUITY (WEBSITE)

The image can represent broken, if looked at as broken/lost footage due to the fast movement of the camera

creating that blurred appearance.

The text style we used for the headings and the

band name was decided as we thought it would

suit the theme, appearing written on and

contradicting the theme we had in mind of glitch and virus which can also

represent this idea of broken as it’s out of place

compared to any other text font.

INSTITUTION The media institution that might distribute my products would be YouTube – to distribute my main product, the music video, but this can also advertise the website and the digipack though the digipack would be distributed on apps like iTunes, Spotify, etc.

Brand image would be important to these institutions as they would want something with an original look to it, something that would stand out from the rest and that’s what I think my products could do.

Brand image is important to the industry itself as, again, it helps the brand stand out, it can make them identifiable amongst others and the audience will see their image as something recognisable and will be able to tell them apart from others because of the brand image.

IN CONCLUSION

Overall, I think the combination of my main product (the music video) and the ancillary texts (digipack and website) work together effectively and can appeal to the audience because it covers all areas of the genre ‘rock’ and the subgenres that I wanted to cover. I also think that this combination will work well within the industry as many artists have done similar with an odd combination of how the website, album and the music video work together and they’ve been successful with such a thing.

The combination helped to create the brand concept and the brand concept, which is the idea of broken with the field of purely lost footage, is shown throughout each of the products in its own little way.