QUESTION 2; HOW DOES YOUR MEDIA PRODUCT

REPRESENT PARTICULAR SOCIAL GROUPS?

MAGAZINE EVALUATION

THE READER & SOCIAL GROUP

Female

Working Women

Disposable IncomeModern

Go-getter

WHO?

Strength

In-Society

Established Middle Class

Working Class

Independent

Up-to-date

Current Affairs

Idealistic

16+

Wide range in music taste

New Affluent Workers

THE COVER IMPLICATIONS

Cover with female artists as a reminder they can make it in the industry

RED. A colour of historic femininity, independence and

beauty. The magazines leading

colour.

Dressed professionally as she

is a working women and makes her own way whilst looking stylish.

BIBLE? Non-religious. Perhaps with

implications of commitment to the

magazine, by subscribing. A ‘ViViD’

women cares about being up-to-date, is

modern and doesn’t shy from bold word choices.

The queen is a female icon. By referencing her

on the cover, I am associating my magazine

with ambitious, strong, ferocious and successful

femininity. Also, it is

slightly elite-ist as I am implying the artist on my

cover is the best in the industry.

CONTENTS IMPLICATIONSNot only does this

continue branding, this also represents my

social group as loyal and wanting to feel

involved with institutions.

Displays my

demographic as stylish, brave with

colours and patterns and slightly vintage.

All three of my leads are female stories, like my cover. Phrases like ‘mans world’ and ‘new mother’

have connotations of female resistance. However, it also shows

fairness and equality which represents my social group

as modern and cosmopolitan.

This represents my social group as fair because the

magazine contains both genders.

However, due to sizing it does imply female

dominance.

This could represent my social group as slightly cold and harsh. However, due to the colours and models expression it could come off

as slightly fanatical and optimistic of fashion and appearance.

DOUBLE PAGE SPREAD IMPLICATIONS

Conative of diva’s within the music industry and how

people shouldn’t be afraid to get what they want as they

deserve it due to my

demographic being strong people (mainly

females) who are successful or aspirational.

A continued house

style and brand which implies my readers are devoted to the magazine and they have both the time and money to read monthly issues. Whether this be for aspiration or casual reading.

Mode of address is informative yet

conversational but not too encroaching of privacy

within the interview as my readers want to be

informed, yet do not want to feel gossiped.

It also implies my reader likes everything constant and orderly when browsing for leisure.

Dressed Professionally

Represents working females who dress fashionably suiting their taste and style with monochrome tendencies.

OTHER REPRESENTATIONS

Q Magazine has a mix view of women. However, due to the

amount of nudity and provocative images, we can assume women are seen as

objects by Q’s male demographic.

My magazine, aims to present females as independent, strong and more than just objects. However, Vivid has a variation of features to represents both male and female audiences, in order

to represent my social group as fair.

CONCLUSION;

How is a Vivid reader

presented?

Fair

Modern

Independent

Up-to-date

Due to the lead model being in formal wear and most of my

demographic being new affluent workers or

established middle class, this represents my social group as

hard working and professional.

Other music magazines, like Q, have a very distorted view of females and imply they are male

dependant. However, Vivid presents females as

independent as they are fully

clothed and are doing their own thing.

Even though Vivid’s

demographic is mainly female, the magazine contains

both genders due to

equality.

Vivid is for readers who want to stay informed on

current affairs within the music industry. This

represents my social group as

interested in the arts but also the artist

themselves.