QUESTION 2How my media product represents particular social groups

What is a Social Group?

“A collection of people who interact with each other and share similar characteristics and a sense of unity”

Who is my Social Group?‘New Affluent Workers’

People with disposable incomeYoung adult

Large social networkDance music enthusiast

Festival goer

Cultural interests

Night club goer

Most likely from a working class background

Social Media users

Financially secure – Without being well off

Keeps up and follows trends

Who does my product represent?◦ There is a difference between the social group your product attracts and who it

represents. The social group you attract it the type of person you aim your product at while the social group you represent are who is portrayed in your magazine through your plugs, pictures and text.

◦ I feel as though my product represents 3 different social groups due to the type of artist and articles that my magazine contains.

ColoursThe colours represent a young, fun and outgoing social group such as New Affluent Workers which is the social group that my magazine attracts and the colours are very bright. This demonstrates how the magazine is for them, and includes them so therefore they feel part of the magazine.

Title/NameThe name of my magazine is

CULTURE. This represents both The established middle class and

elite due to their high cultural capital that they have.

Feature Article PhotoMy feature article photo

represents the Elite. An artist like her would have a high

income and therefore have high levels of all 3 capital. I

used this shot as she is serious which makes the artist in a way

intimated by her success yet, the bright colours in her outfit makes her desirable. The fact that she is on this front cover

makes the reader desire to be in the same position as her.

PlugsThe type of article I advertise in this magazine, through the use of plugs, is one about Music Festivals. This type of activity is a highly cultural event that New affluent Workers, Established middle class and Elite social classes would all attend, however they would attend different types of music festivals for each social class type.

Again, the colours used are bright which represents the New Affluent Workers as this makes them feel part of a magazine that portrays artists of higher social classes.

This fashion article would represent the Elite social group as it would display clothes that famous Dance

Music Artists would wear. This would make the readers desire to wear the same clothes as them.

On my contents page I use a range of shot of different artists. ‘Sophia Diamond’(065) and ‘Duke’(148) both

represent the Elite social group due to their well-established names in my magazine. Their pictures show

them as serious artists and the types of shot I used make them seem quite dominant, conveying their higher social

class.

The language used in this article represents quite a normal social class such as New affluent workers however at some points language used by the young established middle class is used

The plain background represents the established middle class/elite as it is plain, simple and straight forward.

The pictures in the article represent the type of artists these girls are. ‘Meet The Twins’ shows that this article is about meeting new artists that have a little bit of recognition. As these girls are just emerging, they represent the lower level of

the Established middle class. They are wearing outfits that the readers would wear, however due to their income as artists, they have higher economical capital. Both pictures show the girls smiling as having fun which represents the New Affluent Workers and this will engage the reader as they will identify with these girls more, and potentially become fans.

How Do Competitor Magazines Represent Social Groups?

Here the low angle shot creates a dominant feature

article photo. This represents a higher social class than the DJ reader who is a New affluent

worker. The Bright colours show and represent a

young vibe and the bold text represents a higher social group thank the

reader too.

In this Mixmag issue, they represent the Elite social group as the woman is dressed quite

sophisticated and represents the fashion of the Elite. The fact that

she has sunglasses on and looking away connotes that she

is superior to the reader who would be a New affluent worker. The classic red, white and black

represent a straightforward classic idea.