Question 2How effective is the combination of my main product and ancillary texts?

Combining productsCreating a link between a music video and ancillary products which come along with an album release (digipak, album advert) creates a crucial platform in which the promotion of the artists products is promoted. It allows for market saturation of the artist with consistent repetition of their image within the music industry.

Promotion commonly aims to: Increase album sales Raise awareness of tour dates, increasing ticket sales Increase artist awareness, particularly for new emerging artists

When intentionally creating links between all three promotional products, it emphasises the promotional impact made in the industry, and makes the audience aware that products are related.

Examples of combining in real media

Fonts

Location

Artist name/logo

Colour scheme

Costume

Combining media – Pop Genre

Artist name/logo

Colour scheme• Bright pastel colours • Used through all three

products

Font

Digipak

Synergous objects• Hearts• Stars

Combining – My products: Digipak, video and advert

Image of digipak displayed on advert

Same font used for artist name

Location from base track in video used in advert

Same monotone colour scheme used for costume, digipak and advert, colours tie all three products together well

Petals act as synergous object,

appearing through all three products

Personal Judgement Personally, I believe there is enough links between the three media texts to clearly identify the relationship between them. I believe colour scheme and use of images/graphics are very important as I find them to be the most striking when it comes to first impression. In order to substantiate the success of the ancillary collective, I have asked members of the audience for some feedback.