30 second match-on-action video Thriller film opening Lip sync video Promotional Package for a new artist

25 Marks but more holistically distributed than question 1B◦ Clear sense of progression of skills◦ Specific examples given◦ Clear evaluative reflection◦ Addressing the question◦ Excellent use of terminology

Digital technology Research and Planning Conventions of Real Media Post-Production Creativity

June 2014: Post Production Creative Decisions June 2013: Creative Use of Digital Technology Jan 2013: Research and Planning Skills June 2012: Creative Post Production Decisions Jan 2012: How Conventions of Real Media Texts creatively informed

your own media practice June 2011: How Conventions of Real Media Texts creatively informed

your own media practice Jan 2011: Creative Use of Digital Technology

You’ll see that they all contain at least two of the five areas

So as you can see, the question is likely to mix and match the five

You MUST be able to think on your feet and answer the question that is there.

What production activities have you done? What digital technology have you used? In what ways can the work you have done be described as

creative? (We’ll talk about this today) What different forms of research did you do? What conventions of real media did you need to know about? What do you understand by ‘post-production’ in your work?

1(a) Where candidates were able to explain the significance of post-production and apply this to a range of incrementally developing examples from AS and A2 and map post- production decisions to textual outcomes (ie what difference the decision made to the final text), candidates were awarded the higher levels. These candidates gave a wide range of precise examples - describing and evaluating their intentions in relation to, for example, effects/filters and the effect of their post-production decisions on the audience. A surprising number of candidates wrote about pre-production (research and planning) instead of post- production. A further significant minority included feedback and online promotion, re- filming and evaluation as post-production, which examiners disregarded unless there was a clear connection to the ‘core business’ of postproduction.

Which digital technologies have you actually used?◦ At AS◦ At A2

Introduction AS vs A2 (Pre-Production) AS vs A2 (Production) AS vs A2 (Post-Production) Conclusion

◦ Answer the question one more time

I like this format because it shows a rounded development of expertise and suggests that your entire skillset improved over the course.

Wix Online polling/questionnaire software Flickr Twitter Vlogs YouTube Sony Vegas or other video editing software Digital Photography

◦ DSLR, Smartphone, Tablet, etc. Digital Videography

◦ Sony Camcorders, DSLR, Iphone, Tablet, etc. Animatic Creation Podcasting Other digital audio Microsoft Office Text/E-Mail/Social Media to communicate

Sony Vegas or other video editing software Digital Photography

◦ DSLR, Smartphone, Tablet, etc. Digital Videography

◦ Sony Camcorders, DSLR, Iphone, Tablet, etc. Other digital audio

In a digital world the consumers can easily become producers. The line between audience and media has never been more fluid

David Buckingham talks about ‘loser-generated content’◦ Where’s the quality control though? ◦ Think about Twitter hoaxes, shady reporting on blogs, etc.◦ The TMZ generation

This is a lot like the post-production part section we studied. You can pretty much use one of your paragraphs you planned for that here

Sony Vegas Pro Photoshop YouTube for Rough Cuts Location and integration of score Manipulation/Creation of original sound

Remember, for each of these it’s not just about what you did but why you did them and how they were interpreted by your audience

It’s about how you communicated meaning to your audience!

HOMEWORK TASK – Make a list of all the post-production tasks you did at AS. Then do the same for what you envision you will have to do at A2

Photoshop was a key piece of technology for both pieces of coursework. For my AS magazine, I used Photoshop to crop and cut out my image. I also created my masthead and cover lines in Photoshop. At A2,however, I felt more confident with the programme. I cut out my main image for my magazine advert, but this time it was a faster process and the impact was smoother and more professional. I also used more of a range of tools. For example, I created a spotlight effect to focus the viewer on my ‘star’. The fact that I had so much practise with Photoshop at AS led to my increased confidence at A2.

As you’re making progress on your original music video and ancillary tasks, occasionally ask yourself how you’re using digital technology in each step of the process.

This will make things a lot easier come exam time.