In what way does your media product use, develop or challenge forms and conventions of existing media products?

Throughout the trailer we developed a clear gender divide between the characters. The girls were stereotypical ‘plastics’ who wore large amounts of make-up, fur and expensive clothes. The males are stereotypical masculine men, with the exception of Fred (Dan), who go to the gym and flirt with girls. However, we challenged these conventions throughout the trailer. One example being when Fred was dressed in a girls ‘Pauls Boutique’ leopard print hooded top, this wouldn’t normally be seen as something one of the characters from TOWIE would wear, it would normally be associated with a young “chavvy” girl and that’s why we decided to incorporate it into our trailer, to make the character of Fred seem hilarious.

In what way does your media product use, develop or challenge forms and conventions of existing media products?

We used similar shots the original show so that the two would relate in another way and to give some familiarity to the audience who have already seen TOWIE.

These shots also show the vanity of the characters, most of the trailer is of the characters getting ready and grooming themselves ready to present themselves.

Throughout our trailer we played with the metrosexual aspect of the male characters in TOWIE by emphasising the tanning and hair care by over applying the products which it sometimes seems like the characters of TOWIE often do. We also exaggerated the metrosexual aspect of the clothing by wearing as many “branded” clothes as possible, which seemed to make the trailer even more tacky and therefore even funnier.

Metro Sexual – a man who spends a lot of time and money on shopping for his appearance. Debate surrounds the term's use as a theoretical signifier of sex deconstruction and its associations with consumerism.

In what way does your media product use, develop or challenge forms and conventions of existing media products?

In what way does your media product use, develop or challenge forms and conventions of existing media products?

We followed the regular conventions of the show to create similar shot types. These two shots show the mise en scene of each room, the original show, shows white walls with clothes on display, the clothes are hung up and look very posh and expensive, once again the character is applying make-up and grooming herself. We re-created this scene but in our shot the room is very cluttered and instead of glamorous white walls with expensive dresses hung up, it has bright pink walls and lots of clutter with clothes thrown on the floor etc. This challenges the conventions of the show but the shot as a whole changes the conventions, this means it follows the regular conventions but some factors are changed to create contrast.

In what way does your media product use, develop or challenge forms and conventions of existing media products?

Dan and Mark are sat in exactly the same pose and they’re both in cars but Mark is sat in an expensive convertible car where as Dan is in a small hatchback that later on in the trailer is bought for £25. This is another example of us changing the conventions of The Only Way is Essex

In what way does your media product use, develop or challenge forms and conventions of existing media products?

We chose “I’m Sexy and I Know It” by LMFAO for the backing song of our trailer. We chose this song as it was very popular at the time and everybody knew about it, it also shows the vanity of the characters in the show, as the name suggests.