Quantitative, Qualitative, Inductive and Deductive Research
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QUANTITATIVE AND QUALITATIVE RESEARCH. HANNAH HALLIDAY
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Transcript of Quantitative, Qualitative, Inductive and Deductive Research
QUANTITATIVE AND
QUALITATIVE RESEARCH.
HANNAH HALLIDAY
QUANTITATIVE RESEARCH• Quantative research is a way of collecting numerical
research or data which then can be converted into useable statistics.
• It uses measureable data to formulate facts and uncover patterns in research.
• Common methods used are questionnaires and surveys. For media studies, I would use both of these types of methods to get numerical data so then I can turn this into facts and statistics and find the trends.
CHARACTERISTICS • Can ask specific questions.• You can collect data from participants.• Numbers can be analysed using statistics.• This type of research is unbiased towards the subject
matter.
QUALITATIVE RESEARCH • Qualitative research is used to gain a deeper
understanding of the subject. • It helps to develop ideas or hypothesises. It is used to
uncover trends in thoughts and opinions. Common methods used are focused groups, individual interviews and observations.
• In a media studies aspect, I would use individual interviews to get peoples true opinions on music magazines.
CHARACTERISTICS • The questions asked are broad and open.• The data that is collected is words and text as the
questions asked are open which means the answer can go anywhere.
• They look on a smaller scale to get peoples true meanings and opinions.
• Descriptions and analysis for themes and general trends that may occur.
• Can be biased as things can be manipulated.
DEDUCTIVE • The deductive approach is when a hypothesis is
developed from an already existing theory.• They start with a social theory that they find compelling
and then test its implications with data. • They move from a more general level to a more specific
one. A deductive approach to research is the one that people typically associate with scientific investigation.
• The researcher studies what others have done, reads existing theories and then tests hypotheses that emerge from those theories.
INDUCTIVE • In an inductive approach to research, a researcher begins
by collecting data that is relevant to his or her topic of interest.
• Once a considerable amount of data has been collected, the researcher will then take a time out from data collection, stepping back to get a bird’s eye view of their data.
• At this stage, the researcher looks for patterns in the data, working to develop a theory that could explain those patterns.
DIFFERENCES • The main difference between inductive and deductive
approaches to research is that whilst a deductive approach is aimed and testing theory, an inductive approach is concerned with the generation of new theory emerging from the data.
• An inductive approach makes broad generalisations from specific observations.
• Inductive gives new knowledge whereas deductive doesn’t as there is already a theory there.
• Although they seem very different from one another, they complement each other as when doing researcher, the researcher may need to use inductive and deductive to get where they want to.
