QUALITY POLICY CONFERENCEPrague, 12-13th March 2009

LA FUNDACIÓN DEL JAMÓN SERRANO. JAMÓN SERRANO

PRODUCTION (T.S.G.)

José Ramón Godoy ÁlvaroFundación del Jamón Serrano Manager

BACKGROUND. QUALITY SCHEMES. T.S.G.

• QUALITY SCHEMES• RECOGNITION PRODUCT WITH SPECIFIC

CHARACTERISTICS: T.S.G.• EC REGULATION EC/509/2006• CERTIFICATION OF PRODUCTS WITH

SPECIFIC CHARACTERISTICS• PRODUCTS WITHOUT TERRITORIAL LINK• ONLY A FEW NUMBER OF TSG´s ARE

REGISTRATED. ONLY FOR PRODUCTS WITH LOW IMPORTANT COMERTIAL INTEREST

BACKGROUND. SIMILARITIES PDO/PGI/TGS

• E.U. REGULATION• PASSED BY E.U.• PUBLIC OWNERSHIP• PRODUCTS WITH QUALITY SCHEMES• COMMUNITY LOGO• COMPULSORY DOCUMENT: APPLICATION FOR

REGISTRATION• THIRD PART CONTROL OF THE APPLICATION FOR

REGISTRATION

BACKGROUND. DIFFERENCES PDO/PGI/TSG

T.S.G.

• REGULATION (EEC) No 2082/92

• NO LINKED TO A GIVEN GEOGRAPHICAL AREA

• NO PREVIOUS INSCRIPTION ON REGISTRY

• NO REGULATORY COUNSIL

• CERTIFIED BY INDEPENDENT CONTROL ENTITIES

P.D.O./ P.G.I.

• REGULATION (EEC) No 2081/92

• PRODUCTION LINKED TOTALLY (P.O.D) OR PARTLY (P.G.I.) TO A GIVEN GEOGRAPHICAL AREA

• PREVIOUS REGISTRY INSCRIPTION

• WITH REGULATORY COUNSIL

• CERTIFIED BY REGULATORY COUNSIL

BACKGROUND. BIRTH OF TSG JAMÓN SERRANO

1)INTEREST FROM THE SECTOR. 2)REPRESENTATIVE ASOCIATIONS REQUEST

3)ASSESSMENT BY E.U.4)APPLICATION FOR REGISTRATION5)TSG JAMÓN SERRANO APPROVAL:

REGULATION (EEC) No 2419/199913th November. NAME RESERVED

BACKGROUND. TSG JAMÓN SERRANO GOALS

• GENERAL: CLARIFYING THE MARKET: DISTINGUISHING PRODUCTS

• SHORT TERM: IMPROVING QUALITY AND PRODUCTION SYSTEM

• LONG TERM: MARKETING TOOL

BACKGOUND. APPLICATION GROUNDWORK

1) TECHNICAL COMMITTEE. 2) REQUEST TO THE AUTHORITIES

3) REQUEST TO TECHNOLOGICAL CENTRES4) REQUESTS TO SCIENTISTS AND TECHNICIANS

5) REQUESTS TO CERTIFYING ENTITIES6) REQUESTS TO LABORATORIES7) REQUESTS TO LEGAL OFFICES

8) REQUESTS TO DESIGNATIONS OF ORIGIN

DRAFT OF THE COMPULSORY DOCUMENT: APPLICATION FOR

REGISTRATION

BACKGROUND. APPLICATION OF REGISTRATION

1)REQUESTS ON THE COMPULSORY DOCUMENT

2)JUSTIFYING REPORT3)PRESENTATION BEFORE SPANISH AGRICULTURE MINISTRY AND THE E.U.

4)AMENDMENTS

REGISTRATION TSG JAMÓN SERRANO

EVOLUTION OF THE TSG. IMPLEMANTATION

1)GROWING INTEREST FROM THE COMPANIES

2)ADAPTATION OF MAKING PROCESS3)IMPROVING SELF-CONTROL SYSTEMS

4)IMPROVING PRODUCT QUALITY5)DEVELOPMENT OF CERTIFYING FIRMS

6)BEGINNING OF CERTIFICATIONS

IMPROVING BUSINESS MANAGEMENT

EVOLUTION TSG JAMÓN SERRANO. DEVELOPMENT

1)GROWING NUMBER OF CERTIFIED ENTITIES

2)INCREASING JAMÓN SERRANO VOLUME3)INACCURATE LABELS CONTROL

4)DISTINGUISHING EFFORT5)PROMOTION CAMPAIGNS6)SPOTTING DIVERSIONS IN

THEREQUIREMENTS

INCREASING PRESENCE OF A QUALITY PRODUCT AND ITS KNOWING FROM

THE CONSUMER

EVOLUCIÓN DE LA TSG JAMÓN SERRANO. SUMMARY

• COOL BEGINNING: Adaptation of industries and their producing systems to the requirements

• INFORMATION CAMPAINGS ON TSG: Asociations and Public Authorities (Spanish Agriculture Ministry and E.U.)

• GROWING QUALITY IMPROVEMENT AND MARKET CLARIFYING: CURADO versus SERRANO

• INCREASING MARKET PENETRATION• INACCURATE LABELS CONTROL• IMPROVEMENT IN PERCEPTION AND ASSESSMENT OF

TSG BY CONSUMERS

EVOLUCIÓN DE LA ETG JAMÓN SERRANO. RESUMEN

EVOLUCIÓN E.T.G. JAMÓN SERRANO

TIB

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CA

MPA

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SIN

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TIVA

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EL M

ERC

AD

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CU

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DO

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RA

NO

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ETIQ

UET

AD

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RR

ECTO

CR

ECIE

NTE

PRES

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NM

ERC

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MEJ

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A E

NVA

LOR

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NSU

MID

OR

LIMITS FOR THE FUTURE OF TSG

• NO REGULATORY COUNSIL: private initiative to Development, Defence, Protection, Improvement, Influence Promotion

• FEW ACCEPTANCE AND KNOWLEDGE OF STGS BY CONSUMERS

• NOT ENOUGH INFORMATION AND PROMOTION

• NOT ENOUGH CONTROL UNFAIR COMPETITION: QUALITY AND LABELS

SUGGESTIONS FOR THE DEVELOPMENT

• STARTING A REGULATORY COUNSIL. Development,

• IMPROVEMENT OF PRODUCT CONTROL IN SALE POINTS: Quality and Labels

• BOOSTING INFORMATION AND PROMOTION CAMPAIGNS: E.U. seal and protected products

• AGREEMENTS WITH DISTRIBUTION TO DISTINGUISH PROTECTED PRODUCTS

SUGGESTIONS FOR THE DEVELOPMENT

• STARTING A REGULATORY COUNSIL. Development, Defence, Protection, Improvement, Influence Promotion TSG

• IMPROVEMENT OF PRODUCT CONTROL IN SALE POINTS: Quality and Labels

• BOOSTING INFORMATION AND PROMOTION CAMPAIGNS: E.U. seal and protected products

• AGREEMENTS WITH DISTRIBUTION TO DISTINGUISH PROTECTED PRODUCTS

DESPEDIDA

THANK YOU FOR THE INTEREST