Quality lighting enhances your brand
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Transcript of Quality lighting enhances your brand
“How quality lighting enhances your brand?”
Marco De Carli Marketing Startegy Director, CREA INTERNATIONAL
Andrea Borsetto Design Director CREA INTERNATIONAL
Sven Rotgers General Manager Retail Lighting, GE LIGHTING EMEA
Tuesday, 17th April 10:00 AM & 3:00 PM
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
Frankfurt 17th April 2012
a journey into brand lightingscape
marco de carli | marketing and strategy director
andrea borsetto | design director
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
crea international
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
who we are (speakers) a multidisciplinary approach to create innovation retail spaces
marketing and strategy director
Marco de Carli
design director
Andrea Borsetto
STRATEGY
DESIGN
INNOVATION
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
project development steps
during these core phases we meet and work with
furniture and lighting solution provider looking to new
future lighting trend
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
A JOURNEY INTO
BRAND
LIGHTINGSCAPE
THE LIGHT
IMPORTANCE
to translate and
enhance
the brand identity and
core values,
the customer
experience and
the design impact
FOOD
BANK
FASHION
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
CARING
TRENDY
COMFORTABLE
QUALITY
DETAILS
Example #1 BARBICAN:
THE LIGHTING PRODUCT TELL A STORY
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
Example #1 BARBICAN:
THE LIGHTING PRODUCT TELL A STORY
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
Example #2 BARWA BANK: A BRAND DESIGN EXPERIENCE THROUGH DESIGN AND LIGHTING
scope : “the future has a bank”
concept store that will be the icon of the brand . the store feeling will . be modern and trendy but rooted . have a boutique environment . transfer a perception of luxury fashion brand . be based on retail approach . the store will provide a comfortable and welcoming environment
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
Example #2 BARWA BANK: A BRAND DESIGN EXPERIENCE THROUGH DESIGN AND LIGHTING
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
DESIGN SYTLE
INNOVATION MODERN
Example #3 UNITED NUDE FROM VISUAL PRODUCT DISPLAY TO CUSTOMER ENGAGEMENT
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
Example #3 UNITED NUDE FROM VISUAL PRODUCT DISPLAY TO CUSTOMER ENGAGEMENT
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
Example #3 UNITED NUDE FROM VISUAL PRODUCT DISPLAY TO CUSTOMER ENGAGEMENT
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
IMPORTANT NOTES in order to create a positive and innovative environment
lighting can create the path for the design shape within a
perfect integration
cost saving and eco-sustainability
the lighting can develop values through experience design
find innovative lighting solution through strong partership
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
BRAND LIGHTINSCAPE
key benefits through PhysicalBrandDesign projects working with a solution partner like GE can develop and suggest a
consistent branding and innovation space design project
product visual experience
tone of voice communication display
brand identity
visual environmental branding
ideation
integration
enhance positive feeling
reinforce
innovation
where this kind of approach works on
which benefit we can provide together
all concepts and designs are property of crea international. every unauthorized copying, use, publishing, distribution or reproduction is prohibited
thank you..
marco de carli | marketing and strategy director
andrea borsetto | design director