Qualities of Virtual Goods
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Transcript of Qualities of Virtual Goods
![Page 1: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/1.jpg)
Qualities ofVirtual Goods
Martin Nerurkar & Volker Boenigk
BGF 2010
![Page 2: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/2.jpg)
Martin Nerurkar Volker Boenigk
Web
Blog
@MNerurkar
www.martin.nerurkar.de
www.gamearch.com
@PoweredByPixels
www.poweredbypixels.de
blog.poweredbypixels.de
E-Mail [email protected] [email protected]
System TricksQualities
![Page 3: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/3.jpg)
Overview
System Qualities Tricks
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Overview
System Tricks
System Qualities Tricks
Qualities
![Page 5: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/5.jpg)
Overview
1. The basics of our system
System Tricks
System TricksQualities
Qualities
![Page 6: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/6.jpg)
Overview
1. The basics of our system
2. Describing the 6 qualities (+ Examples)
System Tricks
System TricksQualities
Qualities
![Page 7: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/7.jpg)
Overview
1. The basics of our system
2. Describing the 6 qualities (+ Examples)
3. Additional tricks
System Tricks
System TricksQualities
Qualities
![Page 8: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/8.jpg)
System
System TricksQualities
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The System
Use-Value
Advantage
Comfort
Aesthetics
Content
System TricksQualities
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The System
Duration
Artificial ScarcityUse-Value
Advantage
Comfort
Aesthetics
Content
System Tricks
Availability
Qualities
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The System
Advantage
Comfort
Aesthetics
Content
Perceived Value
Artificial ScarcityUse-Value
Duration
Availability
System TricksQualities
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The System
=+ + + + +
System TricksQualities
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Qualities
System TricksQualities
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The 6 Qualities
• Quality represents value to the player
– High Quality = desirable
• Quality strength is dependent on the game
System Tricks
Duration
Advantage
Comfort
Aesthetics
Content
Availability
Qualities
![Page 15: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/15.jpg)
Advantage
System Tricks
Duration
Advantage
Comfort
Aesthetics
Content
Availability
Qualities
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Advantage
• Increased performance
– Better equipment
– XP boosts
• The payer has a gameplay advantage over non-payers (Careful!)
• Exclusive bonuses can feel more unfair than earnable bonuses
System TricksQualities
![Page 17: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/17.jpg)
Advantage Example
Battleknight Guards
Use Values• +25% Defense
Scarcity• Limited duration
System TricksQualities
![Page 18: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/18.jpg)
Advantage
• How big is the performance increase?
• Is it a direct or indirect gain?
• How competitive is the game?
• Will it break the game?
System TricksQualities
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Aesthetics
System Tricks
Duration
Advantage
Comfort
Aesthetics
Content
Availability
Qualities
Image: http://www.flickr.com/photos/fdecomite/
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Aesthetics
• Audiovisual value
– Hairstyles
– Unique clothes
– “Vanity items”
• Very dependent on the type of game
System TricksQualities
![Page 21: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/21.jpg)
Aesthetics Example
Europe 1400 Avatars
Use Values• Unique looks
Scarcity• Permanent
System TricksQualities
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Aesthetics
• How visual is the game?
• How desirable is the effect?
• Is the effect customizable?
• Does it represent an affiliation?
System TricksQualities
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Comfort
Duration
Advantage
Comfort
Aesthetics
Content
Availability
System TricksQualities
Image: http://www.flickr.com/photos/austinevan/
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Comfort
• Making life easier for the player
• Cuts the parts that are not enjoyable
– Automatization
– Improved interface features
System TricksQualities
![Page 25: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/25.jpg)
Comfort Example
Ikariam City Overview
Use Values• Easier to keep an
overview over yourcities
Scarcity• Limited time
System TricksQualities
![Page 26: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/26.jpg)
Comfort
• How annoying is the normal task?
• Does the feature require less effort?
• Does it save the player time?
System TricksQualities
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Content
Duration
Advantage
Comfort
Aesthetics
Content
Availability
System TricksQualities
Image: http://www.flickr.com/photos/depone/
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Content
• Adds new playing options
– New areas
– New quests
– New classes
• Allows to extend the experience
System TricksQualities
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Content Example
Hypothetical New Class
Use Values• Perfectly balanced• Unique premium class
Scarcity• Permanent
System TricksQualities
![Page 30: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/30.jpg)
Content Example
Metin 2 Dungeons
Use Values• Exclusive content• Faster levelling• Better drop chances
Scarcity• Limited use
System TricksQualities
![Page 31: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/31.jpg)
Content
• How much time can be spent with the new content?
• How well created is it?
• How dependant is the game on content?
System TricksQualities
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Duration
Duration
Advantage
Comfort
Aesthetics
Content
Availability
System TricksQualities
Image: http://www.flickr.com/photos/robbie73/
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Duration
• How long does the goodlast or how often can itbe used?
• The higher the duration, the higher the perceived value
• Permanent goods can be problematic
System TricksQualities
![Page 34: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/34.jpg)
Duration
• How long does the item last?
• Is duration in harmony witheffect and presentation?
System TricksQualities
![Page 35: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/35.jpg)
Availability
Duration
Advantage
Comfort
Aesthetics
Content
Availability
System TricksQualities
Image: http://www.flickr.com/photos/villamon/
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Availability
• The rarer a good is, themore valuable it becomes
• Different ways to modifyavailability
• Stronger if players can display rare goods
System TricksQualities
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Availability
• How hard is the good to get?
• Can the good be collectedand/or displayed?
• Is availability in harmony withthe presentation?
System TricksQualities
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The Qualities
=+ + + + +
System TricksQualities
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Tricks
System TricksQualities
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Rating System
System TricksQualities
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Rating System
System TricksQualities
![Page 42: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/42.jpg)
Player Needs Matrix
Laziness
Keep up
Be better
See everything
Have everything
Be unique
To belong
System TricksQualities
![Page 43: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/43.jpg)
Whitespot Analysis
System TricksQualities
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Whitespot Analysis
System Tricks
What?
Who?
Qualities
Image: http://www.sxc.hu/profile/yarranz
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Wrapup
System TricksQualities
![Page 46: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/46.jpg)
Wrapup
System Tricks
Advantage
Comfort
Aesthetics
Content
Perceived Value
Artificial ScarcityUse-Value
Duration
Availability
Qualities
![Page 47: Qualities of Virtual Goods](https://reader033.fdocuments.us/reader033/viewer/2022042613/548c5037b47959f60c8b6228/html5/thumbnails/47.jpg)
Contact Us
Martin Nerurkar Volker Boenigk
Web
Blog
@MNerurkar
www.martin.nerurkar.de
www.gamearch.com
@PoweredByPixels
www.poweredbypixels.de
blog.poweredbypixels.de
E-Mail [email protected] [email protected]
System TricksQualities