Institute of Business Management (IoBM)

Qualitative Research Methodology and DataAnalysis using

Day 1 Content

Research Paradigms and Philosophical Assumptions Difference between qualitative and quantitative research

Qualitative Research Design Narrative Research Design Phenomenology Ethnography / Organizational Ethnography Grounded Theory Participatory Action Research Case Study Research Design Qualitative Survey Research Design

Tea Break

Qualitative Data Collection and the Nature of Qualitative Data Observations – Field Notes Focus Group – Audio/Video Recordings/Data Sheet Document Review, Content exploration Interviews - Audio/Video Recordings/Data Sheet Blogs , weblogs, exploration of contents Images – Pictures E-mails, exploration of contents, timings, contexts Diaries , exploration of contents, timings, contexts Minutes of Meetings Historical Evidences Websites Data from Social Media (Facebook, Twitter & LinkedIn)

Prayer and Lunch Break

Observational Exercise Activities for identifying themes from the pictures Introduction to NVivo Software Application of NVivo Software for Qualitative Data Analysis relating to different issues in sociology, criminology, marketing, management, health sciences etc. Scope of the Workshop (Other areas of analysis that are Not included in this workshop)

Qualitative Data Handling using NVivo Software Setting up a Project using NVivo Inserting Participant's Interviews, Real Audio & Video Recordings, Setting of Data Sets in spread sheet, Inserting Pdf and doc, docx, text documents Inserting Images in different forms Working with Documents, Videos, Audio �les, Images and Datasets Organizing Qualitative Data in NVivo

Transcription of Video/ Audio Recordings & Qualitative Data Analysis Methods Transcription of Videos Transcription of Audio Recorded Data Concept of Thematic Analysis Discourse and conversational Analysis

Analyzing Complex Data with NVivo and Exploring Results Classifying, Sorting, Organizing Material, Identifying themes and data coding, Introducing & Creating ‘Nodes', De�ning different levels of coding and creating tree nodes Working with Themes and Ideas De�ning meaning to an ‘Ideas’ and exploring evidences to support the arguments De�ning Relationships Tree Maps Hierarchy of Concepts

9:30 am – 11:30 am

11:30 am to 12:00 noon

12:00 pm – 1:30 pm

1:30 pm to 2:30 pm

2:30 pm to 3:30 pm

3:30 pm to 4:30 pm

August 3rd, 2019

Day 2 Content

Classi�cation of Sources Classi�cation of Data and respondents De�ning demographic information of the respondents e.g., race, ethnicity, gender, age, education, profession, occupation, income level, and marital status etc.

Tea Break

Applying Queries and Exploring Results Text Search Query Word Frequency Query Coding Query Matrix Coding Query Word Tree Analysis, Frequency Tables Word/Tag Cloud Analysis, Hierarchy Charts / Tree Maps Shaping �ndings into Models and Relationships Discourse and conversational Analysis Content Analysis Cluster Analysis Pattern Matching Role of Literature in Qualitative Research De�ning Relationships Tree Maps Hierarchy of Concepts

Prayer and Lunch Break

Analysis of Data from Social Media Facebook, LinkedIn, Twitter YouTube, Websites etc.

Exploring Charts Exploring Charts and comparing “nodes” with respondents’ race, ethnicity, gender, age, education, profession, occupation, income level, and marital status etc. Exploring Tree Maps �nd the signi�cance of the themes/issues Comparing themes/issues

Advocacy of Inductive Arguments De�ning Claims Providing Evidence Supporting Warrant

Interpreting and Reporting Qualitative Findings Methods to interpret and report the qualitative results Discussion on Different Research Papers based on NVivo Analysis Developing meaningful conclusions

Closing/Certificate Distribution Ceremony

9:30 am – 11:30 am

11:30 am to 12:00 noon

12:00 pm – 1:30 pm

1:30 pm to 2:30 pm

2:30 pm to 3:30 pm

4:00 pm

August 4th, 2019