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Qualitative data and Quantitative data

Data collection approach in Quantitative research is STRUCTURED RESPONSE

CATEGORIES PROVIDED

Quantitative research speci!c research "uestions#$easure and test#O%&ective

results#'ar(e sa$ples to produce (enerali)a%le results#Descriptive and Causalresearch desi(ns

Qualitative research

• Research o%&ective * to develop detailed and indepth understandin( onn+ the

su%&ect

• E,press ter$s in collo"uial ter$s

• Conte,t dependent

• Orientations

o Pheno$enolo(-

o Ethno(raph-

o Grounded theor-o Case studies

• .ocus (roup

Research desi(n

• Causal

o A cause needs to %e there

o Causal e/ect

• Descriptive

o 0ac1 tracin( o+ 2or1• E,plorator-

o No ones ever done it3 co$pletel- ne24

o  5ou start 2ith research intervie2s

• Pro%le$ state$ent

o Start 2ith TO

o S-$pto$s should %e there

• De!ne the pro%le$3 +actors a/ectin(3 sa$plin( de!nition3 result and anal-sis

• Questionnaire desi(n

o 6 t-pes o+ "uestions

.act

Opinion %ased 0ehavior %ased * no o+ ti$es -ou visit74

o Advanta(es o+ "uestionnaire

'ar(er nu$%er o+ people

o  T-pes o+ "uestions

Open ended * no options

Closed ended * 2ith options 8!,ed alternative9

• Scales o+ $easure$ent 8P(46:;9

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o Interval#Ratio#continuous 8starts 2ith

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o  To test i+ the data is (ood to 2or1 2ith

o Surve- data3 it anal-ses 2ith each other3 !nds

outlierso Consistenc- o+ data is +ound

•  Ttest

o

.or s$all sa$ple si)e s$aller than 6<o Standard deviation is un1no2n

o Usin( t ta%le3 2e !nd the t value

One tailed

: tailed

• ANOVA

o : varia%les3 co$pare its $ean

• : 2a- ANOVA

o