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A Partnership in Successful

New Product Development

http://www.qual-smartnpd.com/

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Qual-Smart NPD provides expertise in product development

by delivering product /service requirements as well as

management throughout the entire product development process

 

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Privileged and confidential - Qual-Smart, LLC. 3

Qual-Smart NPD provides expertise in product development by delivering product /service requirements as well as management throughout the entire product development process.  

Tap into over 20 years of product development/marketing expertise within the wireless industry. 

www.qual-smartnpd.com

Qual-Smart NPD Overview

Dan is a veteran of the wireless industry with over 20 years experience in developing products and services.  He began his wireless career with Sprint Spectrum (Sprint) in 1996, later joining Virgin Mobile as one of the first 40 employees.  Dan’s footprint extends beyond carriers by leading the marketing and product development team for TV Guide Mobile. For the last several years, he has been a product marketing consultant with Verizon Wireless leading the product development efforts for the Verizon Developer Community.    

Dan is an expert in designing and launching new wireless products and services that range from App Stores/portals to new technology platforms.

View Profile

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Four Pillars of Product/Service Development

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Step 1: Market AssessmentUsing Market Research to Identify User Needs

Smart development begins with market insights...

Engage in extensive internal interviews with key stakeholders

Undertake qualitative market research with external users (consumers, developers, etc.) through methodologies such as online bulletin boards, focus groups, and IDIs

Deliver actionable top-line and full reports of findings

...Insights not only build a better product, they help justify that better product to all involved.

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Step 2: Develop Product Requirements / WorkflowsDocument the desired user experience

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Smart development means outlining what you want and how it should work to facilitate development efforts...

...And keep all parties moving toward the same end-goal

Examples of these types of documents can be provided upon request.

Develop Product Requirements Documents for Development , Training, and Testing Efforts

Develop user flows / customer experienceCreate wireframes to aid in communicating desired

look, feel and functionalityWork cross-functionally to vet desired functionalityValidate customer/user experience

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Step 3: Product / Project ManagementManage vendors who will develop your product

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Collaborate with internal teams to develop and manage product/services, including:

Generate buy-in of key stakeholders Manage release schedules & workflow processes

Establish product roadmap of new features/requirementsEnsure optimal product performance by clearly defining

processes

Smart development includes managing the process...

Qual-Smart has been certified in the following software

development methodologies:

...To ensure the project stays on track and in line with your product vision.

Project Plan, where Qual-Smart will, through status calls and project dashboards....

Ensure deliverables are met Internal and external resources

are kept abreast on project progress

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Step 4: System Testing (UAT)Validate your Product by managing your User Acceptance Testing

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Qual-Smart offers End-to-End Testing Services including: Define Test Plan & Strategies Offer online bug-tracking system to review, track, and

resolve outstanding issues (supports unlimited users) Ensure desired functionality through testing,

documenting, and tracking issues & resolutions Conduct user acceptance testing (UAT) on your team's

behalf Issue Tracking Collaborate with internal / external partners to resolve

issues Email Notifications Bug/Issue Reports

Smart development requires testing as a key component...

...Ensuring the desired user experience is delivered.

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Why: Expertise in Wireless Products And Services Development

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Over 16 years within the wireless industry working for wireless carriers as well as content providers. Sprint Virgin Mobile USA TV Guide – Mobile Verizon Wireless

Expertise in: Business Case Development Market Research to Inform Strategy and Tactics New Platform Launches From Strategy through Go to Market Development of New

and Innovative Products/Services Content Management Vendor ManagementFocus is on gleaning illuminating findings;

transforming them into actionable insights; and transferring these insights into innovative products.