QU2. How effective is the combination of your main product with ancillary text?

Alice Heffer

Digipak• As a creative decision I decided to match my print productions with my music

video, visually, this is through using actual screenshots from my music video as images for my panels. By the use of bright colours it also attracts a potential buyer as it is eye catching. This is called a recurring motif; by having such bright colours it therefor makes the link between the said music video and prints, making the reference of similarity. Artists such as Katy Perry take the theme of their music video and use the similar themes with their cover work to promote the track. For example, Thinking of You, the video is set in the 1920's, therefor, the link is made with the single art cover work and the hairstyle is what the 'norm' of the 1920's they would have had. Not only this, but the main actor in the music video is Perry herself, by having a close-up shot of her face on the cover not only again, makes the link that this is her music but also promotes the singer herself in the music video. (see link below)

First Panel• For my first panel (front) I decided that I wanted to take a

screenshot from my music video, although, I didn't want there to be an overlap of pictures, and as you can see they are not 100% linked up at the same pace. Instead, I made a change in colour in order to stand out more on a shelf and catch the buyers attention; by taking a direct shot from the music video I am sticking with the visual link between the two production pieces. As a part of our music video we decided to keep film centered, creating a block of solid black at the bottom, and at the top; as you can see this is also created in my front cover of the digipak, by having this likeness it is creating a branded style that audiences will recognize.

Second and Third Panel• For the third and fourth panel I wanted the design to be

straightforward, again using a screenshot from the music video. By using the creative editing of the mirrored image whilst changing the colour it adds a more unique twist, even though it carries on an occurring motif of using bright colours to keep to the general theme of the bands brand. 

Dual Back Cover• Lastly, the back cover of the digipak also has a screenshot from

our music video which is also a mirrored image of the female actor. Although, as creative choice -whilst sticking with my motif of bright colours- I decided to only make the plants that you can see an abstract colour instead of the whole image. The reason why I did this was because I wasn't keen on it being too overpowering for the buyer as it may give them the wrong impression of the genre. As the genre is indie - not pop - I didn't want it to seem that it was an upbeat music video by the colour connotations, though it was a gentle link to the audience that the video production is this band as it features the female actor.

Magazine• With  my magazine cover I decided to

take a different perspective and go for a minimalistic image of the female actor in a library. Although, this still relates to the educational theme within the music video by linking it to the museum that she visits. By changing my conventions from brightly coloured images to a sepia look it defines the sophisticated indie genre that James Edge produces. As the magazine slightly links to the digipak I believe that the most similarity is linked to the video production instead; it challenges the concept of a journey that she is on however, shows the journey of the band itself by using the quote of 'rising star' from the Guardian as a review.

Other Artists Sia is a singer/songwriter from Australia who uses abstract dance within her music videos; as you can clearly see the dancer (in Chandelier) has the same hair-style as the image used for the front cover of her ‘1000 forms of fear’ album. Creating reference to which her audience would be able to recognise.

The 1975 are an alternative rock band from England. As you can see on their ‘1975’ album it features the bands name surrounded by strip lights, this is shown in their ‘Heart out’ video, creating the link as there Is strip lights featured in the same shape.