Richard J. Willetts, CPCU, ARM Program Director Addiction Treatment Providers Insurance Program
QR Presentation for Insurance Providers
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Five ways Insurance companies can use QR codes to reduce cost, create efficiencies, and improve the customer experience: According to Mobio, QR code usage grew 4594% since Q1 2010 Tuesday, March 27, 12
description
A brief presentation that suggests a few unique ways that Insurance Providers can Use QR barcodes
Transcript of QR Presentation for Insurance Providers
Five ways Insurance companies can use QR codes to reduce cost, create efficiencies, and improve the customer
experience:According to Mobio, QR code usage grew
4594% since Q1 2010
Tuesday, March 27, 12
QR Barcode usage is growing
Proper use can be part of an effective e-strategy for Insurance Providers
Tuesday, March 27, 12
The demographics are interesting...
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Tuesday, March 27, 12
....And they show that users are embracing a new way to
This a great opportunity for insurance providers
to create efficiency, market to customers and
foster loyalty among their quickly changing
demographic.
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Here are some ideas to start
Connect with and empower your customers in a new way
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Offer QR codes on policy ID cards that enable insured policy holders to scan the code in the event of an accident. Many are fairly rattled after an accident and call centers can be over burdened. QR codes can enable users to quickly provide
information either via a mobile App or a WAP enabled website immediately following the accident. With today's mobile devices the location, time and pictures
can even be uploaded with then QR scan
Insurance ID Cards
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Facilitate Payment
QR codes for payments. eWise provides an excellent technology that enables insurance organizations to place ads with QR codes and accept payments. The capability can be adapted to enable policy quotes , or bill payments. The best part is the one can easily create QR codes at a low cost and they can be applied to email , and paper mediums today.
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Marketing help for your agents
Create a unique QR code to support your agents . If you rely on
your agents to promote you, chances are they do some of their own marketing. Provide a unique agent code to drive
potential policy holders to their offices in order to buy your policies. One use could be a special offer embedded in the code.
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Social Media Support
We are all aware of the growing importance of social media. Qr codes work well in supporting initiatives here. Create a QR code that drives users and enables them to subscribe to your website, or social media page.
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Cross pollinate. If you offer more than one type of
policy, place your code on your statement or bill in order to
drive users to an online policy quote system. You can fever
them promotional items imbedded in the code . You can then bind the policy when they make the payment from their
mobile device or computer
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Grant BrownSr. Consultant, Partner
Tuesday, March 27, 12
