QR Codes for REALTORS®
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NVBR Tech Breakfast: QR Codes for REALTORS®
NVBR Tech Breakfast: QR Codes for REALTORS®
What is a QR Code?
• Quick-Response Code
• 2-dimensional barcode
• Link to URL, contact information or message
Link to NVBR.comMade from Kaywa.com
NVBR Tech Breakfast: QR Codes for REALTORS®
Why Use QR Codes?
• 2011 Survey– 65% respondents had seen one– 49% had scanned one– 66% of smart phone users surf the internet
for content on their phone *Source: D3 Interactive Marketing
• Realtor.com– 45% of traffic came in on weekends and via
mobile devices– *Source: Inman Connect
NVBR Tech Breakfast: QR Codes for REALTORS®
Real Estate On The Go
NVBR Tech Breakfast: QR Codes for REALTORS®
Top 7 Ways to Use QR Codes
• Lawn Signs
• Business Cards
• Direct Mail
• Property Flyers
• Print Ads
• Your Vehicle
• On Your Phone
NVBR Tech Breakfast: QR Codes for REALTORS®
Tips for Using QR Codes
• Keep QR Code Large• Set Up Tracking• Give People a Reason to
Scan• Have a Call-to-Action• Make Landing Page
Mobile Friendly• Get Visual• Use Clean URL
NVBR Tech Breakfast: QR Codes for REALTORS®
QR Code Readers
• UpCode
• ScanLife
• QR Droid
• mobiScan QR
• i-nigma
• Red Laser
• Kaywa
• BeeTagg
• Scan (iPhone)
• QuickMark
• Neo Reader
NVBR Tech Breakfast: QR Codes for REALTORS®
QR Code Generators
• Many readers also have generators to link to a URL, if you already have mobile page
• Real-estate specific applications, such as RealBird, Vyoo.it, Qonnect, etc.
• Realtor.com just unveiled FREE Mobile Listing Sites. Automatically generates a QR code.
NVBR Tech Breakfast: QR Codes for REALTORS®
NVBR Tech Breakfast: QR Codes for REALTORS®
NVBR Tech Breakfast: QR Codes for REALTORS®
NVBR Tech Breakfast: QR Codes for REALTORS®
NVBR Tech Breakfast: QR Codes for REALTORS®
NVBR Tech Breakfast: QR Codes for REALTORS®
NVBR Tech Breakfast: QR Codes for REALTORS®
Questions?
Thank you for your time & attention.
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