QR-Codes, Check-ins & Co.
description
Transcript of QR-Codes, Check-ins & Co.
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Check-In, QR-Code & Co.Welche Chancen bieten Location Based
Services an Standorten?
Oliver Schmidt, Dailyplaces GmbH, [email protected]
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Dailyplaces GmbH
• Location Based Social Network
• „Your friends know where to go“
• Start-up, 10 Mitarbeiter
• Trifels-Verlag („GelbeSeiten“) als Investor
• Facebook/Twitter Verknüpfung
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Überblick• Wie werden LBS an Standorten genutzt?
• Typische Problemstellungen
• Welche Arten von LBS gibt es?
• Was bedeutet Mobile Tagging?
• Welche Chancen ergeben sich daraus für Standorte?
»YOUR FRIENDS KNOW WHERE TO GO«
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»YOUR FRIENDS KNOW WHERE TO GO«
Location Based?
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Wie werden LBS an Standorten genutzt?
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Social Graph
»YOUR FRIENDS KNOW WHERE TO GO«
Location Based Engagement
+
Erfolgsparameter
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Wie werden LBS an Standorten genutzt?
»YOUR FRIENDS KNOW WHERE TO GO«
Location Based Engagement
Soci
al G
raph
Check-Ins?
Posts/Fotos
Badges, Items
Coupons
Mobile Tagging
Empfehlungen
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Welche LBS gibt es?
»YOUR FRIENDS KNOW WHERE TO GO«
Die “Big Player”:Facebook Places (Deals), Google Places/Hotpot
Die Mobile Couponing Spezialisten: z.B. Coupies, MyMobai, Gettings
Die Location Based Social Networks: z.B. Foursquare, Gowalla, Dailyplaces
Die Mobile Social Gaming Anbieter: z.B. MyTown, SCVNGR, Gbanga
Weitere: QYPE, kaufDA, Groupon.de...
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Big Player
»YOUR FRIENDS KNOW WHERE TO GO«
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»YOUR FRIENDS KNOW WHERE TO GO«
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»YOUR FRIENDS KNOW WHERE TO GO«
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Typische Probleme
»YOUR FRIENDS KNOW WHERE TO GO«
Nutzer: “Ich habe einen Gutschein gewonnen”
Kommunikation?Standort/
PoS
Verkäufer: “Sorry, da muss ich erst den Chef fragen”
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Mobile Couponing Spezialist
»YOUR FRIENDS KNOW WHERE TO GO«
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Mobile Social Gaming
»YOUR FRIENDS KNOW WHERE TO GO«
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Location Based Social Networks
»YOUR FRIENDS KNOW WHERE TO GO«
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Location Based Social Networks
»YOUR FRIENDS KNOW WHERE TO GO«
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»YOUR FRIENDS KNOW WHERE TO GO«
Check-in
Nutzer: “Ich habe hier 10 Check-ins und bin der Major”
Standort/PoS
Umkreis 200m
Verkäufer: “Diesen Kunden habe ich noch nie bei uns gesehen”
Typische Probleme
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Noch mehr Badges sammeln?
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Oder mehr Rabatte?
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Was ist mit Mobile Tagging?
»YOUR FRIENDS KNOW WHERE TO GO«
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»YOUR FRIENDS KNOW WHERE TO GO«
Tag your world!
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»YOUR FRIENDS KNOW WHERE TO GO«
Tag your world!
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Kampagne der Stadt Frankfurt & Dailyplaces GmbH, August 2010
- Einsatz von QR-Codes an 31 Standorten - Verknüpfung Facebook und Twitter-Seiten der Stadt Frankfurt
»YOUR FRIENDS KNOW WHERE TO GO«
Bahnhofsviertelnacht - Frankfurt
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Walk in, Scan Products and get Rewards!
»YOUR FRIENDS KNOW WHERE TO GO«
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Einige Shopkick - Zahlen
»YOUR FRIENDS KNOW WHERE TO GO«
Jan 2011:„Nur“ 750.000 Nutzer (Foursquare ca. 5 Mio. Nutzer),
- 3 Mio. Scans an 250.000 Locations in 3 Monaten- 20% sind mehrmals pro Woche aktiv- Kunden wie P&G, Kraft Foods, Macyʻs- ein funktionierendes Business-Modell = Pay-per-Visit(Kickbucks)
aber...
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»YOUR FRIENDS KNOW WHERE TO GO«
Empfehlungen von Freunden werden wichtiger
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Chancen für Standorte
Kunden an den Standort binden -> Location Based Engagement
»YOUR FRIENDS KNOW WHERE TO GO«
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Chancen für Standorte
Freundesnetzwerke nutzen
»YOUR FRIENDS KNOW WHERE TO GO«
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Chancen für Standorte
Kommunikation am Standort
»YOUR FRIENDS KNOW WHERE TO GO«
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Chancen für Standorte
Es gibt nicht nur Facebook!
»YOUR FRIENDS KNOW WHERE TO GO«
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Vielen Dank!Oliver Schmidt
Dailyplaces [email protected]
@OliSchmidt
»YOUR FRIENDS KNOW WHERE TO GO«