QR and 2D Barcode Study
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Transcript of QR and 2D Barcode Study
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TM
Copyright 2011 Nellymoser, Inc. Proprietary and Confidential www.nellymoser.com +1-781-645-1515
Mobile Action Codes in Magazine Advertising
July
September 2011
John PuterbaughFounder & CEO
Nellymoser, Inc.
We turn action codes into mobile engagement on any mobile phone.
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Copyright 2011 Nellymoser, Inc. Proprietary and Confidential www.nellymoser.com +1-781-645-1515 2
Total Number of Action Codes By Month Grows
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Copyright 2011 Nellymoser, Inc. Proprietary and Confidential www.nellymoser.com +1-781-645-1515 3
The Percentage of Ad Pages Increases
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Advertising Accounts for Most Growth
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Copyright 2011 Nellymoser, Inc. Proprietary and Confidential www.nellymoser.com +1-781-645-1515 5
Most Top 100 Magazine Titles Contain Codes
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Copyright 2011 Nellymoser, Inc. Proprietary and Confidential www.nellymoser.com +1-781-645-1515 6
Number of Action Codes Per Issue Jumped
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QR and Microsoft Lead Action Code Use
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QR and Tag Lead All Other 2D Barcodes
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Fashion, Beauty and Home Magazines Lead Code Use
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Fashion, Beauty and Home Products Lead Code Use
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Top Brands For QR Codes
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Video, Opt-in and Social Media Lead Destinations
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Type of Mobile Engagement Launched by Code
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Code Placement by Quadrant
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Thank you.
John PuterbaughFounder & CEO
Nellymoser, Inc.
We turn action codes into mobile engagement on any mobile phone.
