Annop Kanthatham

Advisor to TIECA Committee

TIECA (Thailand)

This session will provide you with market intelligence information in regards to the current study abroad market in Thailand

TIECA – past, present and future Overall picture of the current Thai market Visa issues for Thai students (US, UK, Australia, Canada and NZ) How the behaviors of students and parents have changed over the

years attending fairs meeting with school reps looking for information enrolment social media

• King Rama X, King Maha Vajiralongkorn• Successor to King Rama IX• Coronation Day on 4th May 2019

AK7

Slide 3

AK7 became the 10th King of the Chakri Dynasty A constitutional monarch, His Majesty King Maha Vajiralongkorn, 66, assumed the role and responsibilities of King following the death of his father His Majesty King Bhumibol Adulyadej in October 2016. King Bhumibol had reined for 70 years making him the world’s longest-reigning monarch at the time of his passing. Most living Thais had never witnessed the opulent pageantry, rites, and rituals of a coronation.The Chakri Dynasty was founded in 1782 and became a constitutional monarchy in 1932. Modern Thai kings remain above politics but engage in development work and serve as a unifying symbol of the nation, and that tradition continued.Annop Kanthatham, 31-May-19

From May 2014 Thailand had been ruled by a military junta, the National Council for Peace and Order

The recent election was held on 24th March 2019 and PhalangPracharat Party won

Prime Minister, General Prayut Chan-o-cha, was appointed for second term.

Thai International Education Consultants Association

- was first formed as a club called ECT on May 10,1990 to represent 12 service providers who offered counselling and education consulting assistance for students and professionals who wish to pursue education abroad. TIECA was then officially inaugurated as an association on September 11, 1997. There are currently over 70 members as of today

Board of Trade of Thailand

The Federation of Education and Language Consulting Association

AK6

Slide 7

AK6 Felca is the forum of national language and education travel assocations from all over the world. Its members include the national associations of Brazil, Italy, Europe, France, Indonesia, Japan, Korea, Russia, Spain, Taiwan, Thailand, Turkey, and Vietnam. The members of the national associations are individual businesses whose role it is to advise and counsel students who want to travel overseas to study at a language school, high school or university.Annop Kanthatham, 31-May-19

2008 – The Winner of the LTM Star Award in the category of Agency Association

2017 – TIECA was shortlisted for the same category

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TIECA was the recipient of the 2006 Trade Association Award for Excellences in Administration and Management organized by the Ministry of Management under Ministry of Commerce and Board of Trade of Thailand.

On 26 August 2014, TIECA won the award for Excellence in Administration and Trustworthy Study Abroad Management under the category "Highest Level of Mission Complete" organized by the Department of Business Development, Ministry of Commerce and the Trade Association, Board of Trade of Thailand. This is the second time in 8 years. w

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In 2015, TIECA had received two awards which were Trade Association Award forExcellences in Administration and Management and also Trade Manager Award forExcellences in Administration and Management. These awards were organized by theDepartment of Business Development, Ministry of Commerce and the Trade Association,Board of Trade of Thailand.

In 2016,TIECA won another three awards

In 2017,TIECA received Trade Association Award for Excellence in Administration

• In 2018, TIECA received Trade Association Award for Excellence in Administration

• TIECA has received the awards for five years straight from 2014-2018

To share their expertise in the field of international education.

To assist its members in solving business operational problems in order to protect benefits of our business country as a whole.

To increase standard practice and services of members using its code of practice.

To get a worldwide reputation for quality as a professional group of agencies to the highest possible level.

Having professional strategies for marketing and doing local marketing research and planning.

Seeking opportunities to network among members and with local private sectors to improve the company's productivity.

Giving effective communication and providing accurate information of the institutions to stakeholders.

Pre-screening of potential applicants for their institutions.

Arranging seminars and interviews, visa and travel arrangement for students.

Increasing the standard of the education sector in Thailand to the highest possible levelww

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Saturday, 26th October 2019 at The Westin Grande Sukhumvit, Bangkok, Thailand09.00 - 17.00 hrs.

USA (GSM)

Philippines (SMEAG)

Canada (ILAC)

UK (British Council)

Switzerland (BHMS)

Close relationship with in country representatives and embassies

Agent events and trainings including visa updates

Study tour programs (UK, Australia and New Zealand)

Newsletters, Facebook, email, visa updates

US, UK and Australia are top destinations for Thai students for higher education

Most students are from middle class families (85%)

15% are Thai government scholarship students

Rising number of middle income persons

There have been a major increase in F-1 visa refusal from 2017 to present

Many language schools have reported big drop in number of enrolments

Students who got their visa refused, many have diverted to Canada and Australia

US Commercial Services and Education USA

The Institute of International Education (IIE) has conducted an annual census of international students in the U.S. since its founding in 1919. Known as the Open Doors Report since 1954, and supported by the Bureau of Educational and Cultural Affairs of the U.S. Department of State since 1972, the report provides detailed data on student flows into and out of the U.S. Visit us online at: http://www.iie.org/opendoors

In the 2015/16 academic year, 7,113 students from Thailand were studying in the United States (down 1.4% from the previous year).

Thailand was the 24th leading place of origin for students going to the United States.

The Institute of International Education (IIE) has conducted an annual census of international students in the U.S. since its founding in 1919. Known as the Open Doors Report since 1954, and supported by the Bureau of Educational and Cultural Affairs of the U.S. Department of State since 1972, the report provides detailed data on student flows into and out of the U.S. Visit us online at: http://www.iie.org/opendoors

The Institute of International Education (IIE) has conducted an annual census of international students in the U.S. since its founding in 1919. Known as the Open Doors Report since 1954, and supported by the Bureau of Educational and Cultural Affairs of the U.S. Department of State since 1972, the report provides detailed data on student flows into and out of the U.S. Visit us online at: http://www.iie.org/opendoors

2015-2016 2016-2017

The Institute of International Education (IIE) has conducted an annual census of international students in the U.S. since its founding in 1919. Known as the Open Doors Report since 1954, and supported by the Bureau of Educational and Cultural Affairs of the U.S. Department of State since 1972, the report provides detailed data on student flows into and out of the U.S. Visit us online at: http://www.iie.org/opendoors

2015-2016 2016-2017

• In the 2016/17 academic year, 6,893 students from Thailand were studying in the United States (down 3.1% from the previous year)

• No longer on the top 25 list

Historical trends: The number reached the highest in 1997 and has decreased since then.

For 2017/18, there were 6,636 Thai students, -3.7%

• The Foreign Office has sold its British embassy in Bangkok for £420m (18.6 billion THB), the biggest property sale in its history

• Money raised will be used to renovate other embassies around the world

• British diplomats in Thailand's capital city will move to a modern tower block in 2019, that has been leased for the next 15 years

• The embassy was built in 1922 when the British government bought the nine-acre site on the outskirts of Bangkok

• United Kingdom Visa and Immigration (UKVI) relocated its visa approval center from Bangkok to New Delhi in June 2018

• All decisions on Tier 4 visa applications are being made in Sheffield, starting in April 2017

UK

2018

96% of visa applications from Thai nationals are successful

80,899 visas were issued to Thai nationals

4806 visas were issued to Thai students

Numbers in Higher Education

Thailand is #9

Majorities are for postgraduate level

Attracted by the one-year master programs

4112

45204336

4120 4139

4668

2007

2680

3446

1913

3854

4398

344 334 389 375 356435

2012 2013 2014 2015 2016 2017

The market in Thailand

Tier 4 General Student Visitor Tier 4 Child

+14.1%

+22.2%

+3.8%

2014/15 2015/16 2016/17 2017/18

Thai Students in the UK

Undergrad Postgrad

6,2706,1756,0956,240

72% 67% 67%69%

33%33%31%28%

T4 Visas, 2018 Q1-Q3 T4 Visas, 2017 Q1-Q3

China 94,758 12.3%

Hong Kong 8,738 -0.6%

Taiwan 3,207 7.5%

Korea (South) 3,628 -0.1%

Japan 2,482 1.7%

Malaysia 6,905 -2.8%

Indonesia 1,935 5.4%

Singapore 2,422 -4.7%

Phillipines 335 0.9%

Brunei 290 -12.9%

Thailand 4,415 2.7%

Vietnam 1,944 -1.8%

Burma 357 13.3%

Laos 57 5.6%

Cambodia 130 39.8%

Australia 921 -7.8%

New Zealand 199 -14.6%

Number of Tier 4 student visa as of quarter 3 of 2018

AUSTRALIA

- Top 5 countries, represent 53% of all int’l students

Thailand is #8, 3rd in ASEAN

693,750 students in Australia

New Zealand is a popular destination for Thai school students – each year more than 200 students go to New Zealand for short-term English language study during March to April

Many Thai parents choose to send their children to New Zealand for secondary schools

1,229 visa issued in 2018 (1,578 in 2017) issued for Thai students

97 visa applications were declined (7%) compares to112 in 2017 (7%)

91 86 93 91 94 95 96 96 10086 90 87

95 94 93 96

9 14 7 9 6 5 4 4 0 14 10 13 5 6 7 4

2018-01 2018-02 2018-03 2018-04 2018-05 2018-06 2018-07 2018-08 2018-09 2018-10 2018-11 2018-12 2019-01 2019-02 2019-03 2019-04

Decision rate by month

Approved Declined

117

152

137

101

136

122

94 94

7180 79

46

112

179

139

94

0

20

40

60

80

100

120

140

160

180

200

2018-01 2018-02 2018-03 2018-04 2018-05 2018-06 2018-07 2018-08 2018-09 2018-10 2018-11 2018-12 2019-01 2019-02 2019-03 2019-04

Decision volumes by month

%

115 agents have submitted applications from January 2018 tilMarch 2019

Of these, 18 agents have submitted 10 or more applications –these agents had a combined rate of 95% and made up around 62% of the total agent application volumes

61% of applications have no agent declared on the application form

- Orientation for study tour groups for NZ in 2019- ENZ Thailand partnered with Krungthai Card Public

(KTC), Thailand’s largest credit card operator, and TIECA to organize the project

More interests among Thai students

Partnership with Canadian Embassy and Success Canada

Decline in the past due to co-op program change

More institutions are coming to Thailand to promote

Thai market is relatively small compares to Vietnam Migration Perception (distance/difficulty/visa)

INTO

Shorelight

Oxford International Education Group

Studygroup

ACG

Cambridge Education Group

NCUK

EduCo

Navitas

Kings Education

ELS

Kaplan

Sprachcaffe

EC English

FLS

Eurocentres

Greenwich College

TAFE Queensland

ILSC Education Group

Swiss Education Group

BHMS

Le Cordon Bleu

ICMS

University of the West of England

Bangor University

Hertfordshire University

Northampton University

De Monfort University

Northeastern University

Vancouver School Board

International House (selected schools in Canada & Australia)

St. George’s University, Grenada

(not all are listed)

Declining birth rate, ageing society Academic calendar change

University academic calendar changed in 2014 Talked of reverting back

Study tour, bachelor (local) and master (oversea) GPA, IELTS & TOEFL International schools, EP, and international programs/degrees Web board (pantip.com) Using agents and applying directly Searching for info on the web Slight decline in attending fairs OCSC, British Council Fair, IDP, Success Canada, and New

Zealand Education Fair

Thailand ranked #9 in the world for Facebook users Bangkok is the city with the largest number of active Facebook users

(47 millions)

LINE is the most popular chat app Facebook Messenger, YouTube, Instagram and Twitter Google AdWords Word of mouth

Thai International Education Consultants Association ( TIECA)

K.S.L. Tower # 18th Floor, 503/30

Sri-Ayudhaya Road, Payathai, Rajthavee,

Bangkok 10400, Thailand

Tel: (+66) 2 642 6114

Fax: (+66) 2 642 6115

Website: www.tieca.com

E-mail : manager@tieca.com

Thank you