Qotient abm alignment for channel marketing

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Transcript of Qotient abm alignment for channel marketing

Page 1: Qotient abm alignment for channel marketing

Maximize ABM with

If sales conversations don't tie to account-based

marketing efforts, you may be missing out on

opportunities.

AttractAccounts & individuals

most likely to be a fit

EngageHighly Targeted

Messaging, Content, Calls-to-Action

ConvertMarketing

Qualified Leads (MQLs)

Leaves

sales

on hoo

k to

have d

ozens

of diff

erent

soundin

g

conver

sations

!

ACCOUNT

-BASED

MARKETING

Account Based Conversations

Qotient uses

"talk tracks"

to help sales pick up

where ABM

left off.

Through their smart device

salespeople have an entire library of

targeted messages or, Account Based

Conversations (ABCs), at their fingertips which

echo the specific messages used in ABM.

ACCOUNT

-BASED

CONVERSATIO

NS

www.qotient.com

Uniform messaging

Rich Pipelines

Closed Deals

~ Resulting in  ~