QLB Marketing Insights Nov1 2016
Transcript of QLB Marketing Insights Nov1 2016
Your Strategic Sales Partner
QLB MARKETING INSIGHTS
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About Us QLB Marketing Insights is a premium Demand generation services backed by 30 years of
aggregate experience in sales, market research and digital marketing experience. QLB
clearly brings in its USP as an end to end strategic Sales partner in optimizing your sales ROI
through any campaign you plan. Apart from having sales leaders, serial entrepreneurs,
technocrats, strategists on their advisory board, QLB has Neo Kinetic its investing and
management partner.
About Neo Kinetic
Neo Kinetic has been operating for over a decade in India as a Software Consulting and
Development and had started its journey with Large to medium sized IT and Financial services
companies. Having Served more than 100 clients in the UK, US and India providing them with
high-quality, knowledge based services & technology driven solutions that help increase sales,
increase customer satisfaction & build customer loyalty through high quality data research.
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Your sales team should work on prospects most likely to convert those willing to pay the right value in exchange of the unique value proposition you offer
Your CRM is full of contacts flooded by the sales teams, networking events , you just don’t know which ones and when could give you business,
Large and key accounts need pull rather than push marketing, ask us how we can make them seek you
You need to reach your clients before any of your competition and create a mind share
Your first impression needs to be impactful and every next getting you closer to the sale
Ready to launch new services or a new market, you can rely on us give you a slice of the market before you deploy
Customer Imperatives
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Demand Generation Lead Nurturing
Sales Enablement
Services Value Chain
Event marketing Email campaigns Webinar Marketing Content Marketing Social Media PPC ( Pay Per Click) Campaign
Content Marketing Social Media Marketing ORM White Paper Syndication Telemarketing Email Marketing
B2B Appointment Setting Account based Marketing Sales Coaching Channel Marketing Programs
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Services Lead Generation
Contact Discovery White Paper Syndication Email Marketing Event Marketing Website Lead Generation Social Media Network Building PPC And Paid Campaign
B2B Appointment Setting
Introduction Meeting Product Demonstration Networking Meeting CXO Meeting Consulting meeting Bespoke Event registration Key stake holder meetings Booth Meetings Webinar Appointments
Lead Nurturing
Email Campaign Newsletters Blogging Content Management Online Reputation Management Engagement Enhancements on Social Media Key Account Management
List Building Database Audit De-cluttering Condensation Verification Appending
Database Enhancement
White Space Analysis Account Mapping Competition Profiling Sales Intelligence Marketing Support Key Account Based Marketing Campaigns
Account Based Marketing
Market Growth Acquisition CXO Surveys Channel Planning And Studies Customer Analysis Competition Insights
Market research
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1. Placement of the Purchase Order
2.The Phone and E mail campaign can start off in 2
weeks
3. Kick off meeting - stakeholder-campaign details , Customer need, FBV features, benefits
Value . personas, challenges
4 Account Mapping, Contact List Enrichment, Research,
Social media profile
5. Scripting of Email , Phone script, building on your database and supporting
collaterals, buisness cases
6 . Product Training and Simulation calls: As soon of script approval ,
mock calls begins
7.LeadbByLeads campaign starts: actual calling begins
8.Lead nurturing :across the accounts through re marketing until they are sales ready. Concall with product teams will be used to qualify and
enhance the lead
9. Appointment setting with the team when sales ready
10. Weekly monthly progress report
Our Process
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Dir
ect
Events
Webinars
Outbound
Syndication
Sear
ch
Bing
Yahoo
Baidu
Ad
vert
isin
g
Search
Social
Display
Retargeting
Co
nte
nt
PR
Blog
Website
Soci
al LinkedIn
Seamless Communication
• Custom designed, Integrated Outcome based campaigns
• Accountability of overall ROI
Approach to Demand Generation Multi Channel Multi Touch Point Communication
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Budget
Can they value your services in
way that rewards your proposition
Authority
You can only sell to
someone who can buy
Need
Identify a strong compelling
reason to buy
Timeline
Should match the resilience of your Sales
cycle
What is paying power ?
Who else is involved in the decision making process ?
Why do you think you need ?
When do you need to execute the decision , project timelines ?
Decision maker Ratifier Influencer
Less than 3 / 6 month
Business initiatives Strategic goals Bottlenecks Policy Productivity hindrance
What is a Lead ? BANT Qualification
Out sourcing budget IT Budget Cost per seat
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•One research analyst desk for every 5 lead generators
Research Driven Customer Oriented lead base targeting
•Team leaders with domain based field sales experience from solution selling high value industries
Seasoned Sales personnel and extended marketing team
• In house content strategists and LOB heads with extensive marketing and DM experience
Seamless Brand Communication
•Quality checks and use of sales automation tool and auto reports
Standardisation of Sales process and Reports
Value Proposition QLB Approach
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Reduced Cost
of Client Acqusition
Perennial
Healthy Sales Funnel
Process Driven Sales Engine
Value Proposition Client Benefits
Created a new Marketing Database of 30,000 new contacts across Europe that increased their email response by 15%
Hi-tech Manufacturing
Leading Exhibition In UK
ERP, BI Analytics
IT/ ITeS
Publishing
30 appointments across 4 major industries in 3 months
Build a Social Media LinkedIn, network of 300 carefully researched Contacts in NAM and on going engagement through multi channels
Cloud. SAS, PAS Consulting
Engaged with 200 relevant clients resulting in 10 Highly qualified leads
2 months
Visitor foot fall increased from 7500 to 11000 over last year with our data appending and cleansing services
Training
Provided two Training batches for Vocational Training by pitching to Product heads of various fortune 500 companies in 2 months
Bespoke
Events
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Why Us?
Thank You Group Headquarters & India Office 5th Floor Business Park Chincholi Naka, SV Road Malad West Mumbai 400 063 Tel: 0091 22 612 78722/26
[email protected] 9833891394 QLB Office: 505, Himalaya House Fatimanagar, Pune Solapur Highway Opp Renault Show room Pune 411040 Tel 020-67086154
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