World Usability Day13. November 2008Carlo Velten

Social Search Suchstrategien durch Interaktion und Semantik

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Find-ability

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Search Facts

• 1 hour daily search time• 60-100 searches a day• 28 billion Google searches a month• Information overload costs: $650 billion (IORG, Basex 2008)

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UsabilityData

Interaction

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Usability & Interfaces

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The world as we know it.

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Diversity of search

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Diversity of search

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Diversity of search

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Diversity of search

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Diversity of search

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Diversity of search

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Hypothesis:

Recommendations will replace keywords.

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vs.

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Data & Semantics

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Understand what is inside!

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Form Meaning

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married to got funding fromfounder of

Linked data with meaning

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Mark Lombardi leads the way…

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Linked data with meaning

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Social Interactions & Engagement

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Search is solitary experience!

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Trusted circles determine relevance

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Share with whom you care

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Qitera Social Search

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• Save– Save and collect important stuff with just one click– Organize content by “real topics” or projects

• Share– Share and collaborate in “trusted circles”– Non-distracting (“attention management”)

• Search and Discover– Fast search by personal index– Recommendations through social circles and

semantic analysis

Qitera core functionality

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Social Circle

Semantic Analysis

Social Searchaka

“Social Computer”

Trust Context

Qitera Search - Social and Semantic

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Vision: Re-Graph the Web

creates Topic:My new Car

shares

re-shares

re-shares

contributes

Topic:School Project Viral Marketing

creates

contributes

re-shares

shares

Topics are more than tags – they are social objects that fuel interactions

among users.

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Thank You!

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Carlo Velten

FounderQitera GmbHKönigstor 23D-34117 Kassel0561-7664355-0

carlo.velten@qitera.com