Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the...

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Qif brand identity guide 2017

Transcript of Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the...

Page 1: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

Qif brand identity guide 2017

Page 2: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

color schemecolor scheme

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

WEB #4F4F4F

RGB 79/79/79

CMYK 67/60/59/44

PANTONE 445 C

WEB #B3B3B3

RGB 179/179/179

CMYK 31/25/25/0

PANTONE COOL GRAY 9C

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

WEB #636363

RGB 99/99/99

CMYK 62/55/53/27

PANTONE 445 C

WEB #FFFFFF

RGB 225/225/225

CMYK 0/0/0/0

PANTONE COOL WHITE C

Page 3: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

color schemecolor scheme

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

WEB #4F4F4F

RGB 79/79/79

CMYK 67/60/59/44

PANTONE 445 C

WEB #B3B3B3

RGB 179/179/179

CMYK 31/25/25/0

PANTONE COOL GRAY 9C

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

WEB #636363

RGB 99/99/99

CMYK 62/55/53/27

PANTONE 445 C

WEB #FFFFFF

RGB 225/225/225

CMYK 0/0/0/0

PANTONE COOL WHITE C

Page 4: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

color scheme ( mono color )

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

WEB #000000

RGB 0/0/0

CMYK 0/0/0/100

PANTONE BLACK C

WEB #FFFFFF

RGB 225/225/225

CMYK 0/0/0/0

PANTONE COOL WHITE C

logo - exclusion area

X

X

X The "X" distance is always the size of the ( I )

X X

30 mm

minimum size

Page 5: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

color scheme ( mono color )

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

WEB #000000

RGB 0/0/0

CMYK 0/0/0/100

PANTONE BLACK C

WEB #FFFFFF

RGB 225/225/225

CMYK 0/0/0/0

PANTONE COOL WHITE C

logo - exclusion area

X

X

X The "X" distance is always the size of the ( I )

X X

30 mm

minimum size

Page 6: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

WEB #636363

RGB 99/99/99

CMYK 62/55/53/27

PANTONE 445 C

WEB #FFFFFF

RGB 225/225/225

CMYK 0/0/0/0

PANTONE COOL WHITE C

QiF inside logo

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

WEB #4F4F4F

RGB 79/79/79

CMYK 67/60/59/44

PANTONE 445 C

WEB #B3B3B3

RGB 179/179/179

CMYK 31/25/25/0

PANTONE COOL GRAY 9C

inside

QiF inside logo black background

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

inside

Page 7: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

WEB #636363

RGB 99/99/99

CMYK 62/55/53/27

PANTONE 445 C

WEB #FFFFFF

RGB 225/225/225

CMYK 0/0/0/0

PANTONE COOL WHITE C

QiF inside logo

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

WEB #4F4F4F

RGB 79/79/79

CMYK 67/60/59/44

PANTONE 445 C

WEB #B3B3B3

RGB 179/179/179

CMYK 31/25/25/0

PANTONE COOL GRAY 9C

inside

QiF inside logo black background

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

inside

Page 8: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

inside

insideinside

inside

QiF inside logo (mono color)

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

WEB #000000

RGB 0/0/0

CMYK 0/0/0/100

PANTONE BLACK C

WEB #FFFFFF

RGB 225/225/225

CMYK 0/0/0/0

PANTONE COOL WHITE C

font usage

inside

Ubuntu Light (medium)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ( ! @ # $ % ^ & * _ + = - < > , . : ; ? / ” ’ )

Page 9: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

inside

insideinside

inside

QiF inside logo (mono color)

WEB #027FC7

RGB 2/127/199

CMYK 88/45/0/0

PANTONE 3005 C

WEB #000000

RGB 0/0/0

CMYK 0/0/0/100

PANTONE BLACK C

WEB #FFFFFF

RGB 225/225/225

CMYK 0/0/0/0

PANTONE COOL WHITE C

font usage

inside

Ubuntu Light (medium)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ( ! @ # $ % ^ & * _ + = - < > , . : ; ? / ” ’ )

Page 10: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

logo - misuse

gradient colors wrong color combinations dark backgrounds

change the corporate colors change the proportions

picture background use shadows

logo - use

black & white black & white negtive

mono color mono color negative

white background

black background

picture background light background dark background

Page 11: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

logo - misuse

gradient colors wrong color combinations dark backgrounds

change the corporate colors change the proportions

picture background use shadows

logo - use

black & white black & white negtive

mono color mono color negative

white background

black background

picture background light background dark background

Page 12: Qif brand identity guidegradient colors wrong color combinations dark backgrounds change the corporate colors change the proportions picture background use shadows logo - use black

thank you...!


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Model selection software - Fujitsu€¦ · The colors may be different from the actual colors because this catalog is printed matter. Product specifications are subject to change

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