Qa summit shift_to_mobile
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Transcript of Qa summit shift_to_mobile
The Shift to Mobile
The Shift to Mobile.
• Shachar Schiff
• Founded BAD TESTING®, which offers advanced and versatile services in software quality assurance, testing, and configuration management to ensure effective and on time product releases.
• Based locally out of 1871, a co-working center for digital startups. Located in the famed Merchandise Mart, it provides Chicago startups with affordable workspace and access to mentors, programming, educational resources, potential investors and a community of like-minded entrepreneurs.
• 15 years’ experience in Quality Assurance leading testing efforts and helping create high-quality products at companies like America Online and Leo Burnett.
Mobile | Overtakes Desktop
Mobile | QA
• Mobile-device testing involves a set of activities from monitoring and trouble shooting mobile application, content and services on real handsets.
• Testing includes verification and validation of hardware devices and software applications.
Mobile | Designs
• You need to know about responsive, adaptive, mobile, and native app design.
• Raises the bottom line on site's final cost.
• Review analytics data.
• Know what device your audience is on.
• Important to look at site traffic and target audience before determining.
Mobile | Estimation
• Project estimations for responsive/adaptive websites need to be treated as separate projects for each Break-point.
• Including development and QA.
Mobile | Responsive & Adaptive
Responsive
• "Fluid" layouts shrink and grow based on the browser size.– Content is sized using percentages, adjusts as the browser size changes.
Adaptive
• Content reconfigured at predetermined "breakpoints".
• Easier to control how content will flow
• 1,2,3 site redesign increases costs, time.
Mobile | Responsive
Mobile | Adaptive
Mobile | Specific & Native App
Mobile-specific
• Mobile-specific site separates your site's desktop experience from the mobile experience.
• Desktop URL on mobile redirects to separate URL (m.yourdomain.com)
Native App
• Device-specific features (GPS, camera, accelerometer, NFC)
• Difficult topic due to development costs
• iOS is different than Android:• Alienates 50% of potential users• 2x costs to develop (iOS, Android)
Mobile | Desktop Ownership Decreasing
Mobile | Pew Internet Project Highlights
As of May 2013:
• 91% of American adults have a cell phone
• 56% of American adults have a smartphone
• 28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry
As of September 2013:
• 24% of Americans ages 16 and older own an e-reader
• 35% of Americans ages 16 and older own a tablet computer
Mobile | Device Shipments
Mobile | Device Shipment Highlights
• Today feature phones (non smartphones) outsell smartphones; and PCs and portable PCs (notebooks/laptops) both outsell tablets.
• In the future that is expected to change.
• Both analysts predict that marginally more smartphones will be sold in 2013 than feature phones.
Mobile | Desktop Limited to Working Hours
Mobile | Mobile Web Statistics
• 61% of people have a better opinion of brands when they offer a good mobile experience.
• 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
• Almost half a billion tablets will ship in 2013 and 2014 alone.
• Mobile-based searches make up one quarter of all searches.
Mobile | Summary
• The reason shift left is so important to mobile is because customers and employees are making the mobile mind shift.
• They expect that any information or service they desire be available to them on any device, in context, at their moment of need.
• To keep a coherent and consistent experience across devices you can leverage Adaptive and Responsive Design patterns.
• Quality Assurance needs to account for device, platform, user, location, and carrier when developing mobile testing.