QA: How I Learned to Stop Breaking and Start Loving Tests
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17-Oct-2014 -
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Transcript of QA: How I Learned to Stop Breaking and Start Loving Tests
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OPTIMIZATION QA: How to Avoid Launching Tests that Break Your SiteWhen you break shit you pollute data, lose money and eventually get fired. Here’s how to avoid that pain and look like a hero in the process.
@joeljharvey #convcon
Joel Harvey, COO Conversion Sciences
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@joeljharvey #convcon
Goal
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@joeljharvey #convcon
What’s QA?
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@joeljharvey #convcon
Let’s say that …
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@joeljharvey #convcon
30% of your visitors
get a broken experience on
your site
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@joeljharvey #convcon
YOUR
SITE IS
BROKEN ON ONE OF
THESE
SCREENS
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@joeljharvey #convcon
No One On Your Team Knows
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@joeljharvey #convcon
20% RPVIE BUG
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@joeljharvey #convcon
INTERNETEXPLORER
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@joeljharvey #convcon
You’re about to hire this guy as your CPA
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@joeljharvey #convcon
QA MATH
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@joeljharvey #convcon
Internet Explorer Traffic: Feb 2013
Internet Explorer Traffic: Feb 2014
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@joeljharvey #convcon
120% Increase Internet Explorer (IE) Revenue
20% Increase in All Revenue
20% Increase in IE Average Order Value
167% Increase in IE Conversion Rate
$1,500,000 Per Year
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@joeljharvey #convcon
Who Are You?
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@joeljharvey #convcon
Who Am I?- COO & Managing Partner,
Conversion Sciences- Conversion Scientist- Data Geek- Entrepreneurial MBA
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@joeljharvey #convcon
1. RE-DEFINE QA
2. QA STRATEGY
3. QA TOOLS
4. QA PROCESS
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RE-DEFINING QA
#1
@joeljharvey #convcon
STOP STEALING FROM YOURSELF
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@joeljharvey #convcon
30% of your visitors
get a broken experience on
your site
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QA DRIVES REVENUE
@joeljharvey #convcon
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OLD BORING DEFINITION
@joeljharvey #convcon
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@joeljharvey #convcon
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QA is just a Cost Center
We can’t support everything!
QA prevents us from being agile
People on really old devices probably aren’t buyers
QA is an IT / Development Task
@joeljharvey #convcon
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QA IS A MARKETING FUNCTION
@joeljharvey #convcon
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QA STRATEGY
#2
@joeljharvey #convcon
INFUSE QA INTO YOUR OPTIMIZATION DNA
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@joeljharvey #convcon
1. CULTURE
3. TECH PARADIGMS
2. REAL USER USE CASES
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QA IS OPTIMIZATION
@joeljharvey #convcon
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1. Understand your visitors
@joeljharvey #convcon
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2. Make sure control is not broken
@joeljharvey #convcon
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3. Generate great hypotheses & test them
@joeljharvey #convcon
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@joeljharvey #convcon
4. Don’t pollute your test data
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5. Do what the data tells you to do
@joeljharvey #convcon
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BUILDING A QA CULTURE
@joeljharvey #convcon
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@joeljharvey #convcon
#QAHAMMER
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@joeljharvey #convcon
Build Destroy
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HAMMER UP
@joeljharvey #convcon
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BUY IN
@joeljharvey #convcon
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@joeljharvey #convcon
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@joeljharvey #convcon
20% RPVIE BUG
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@joeljharvey #convcon
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REAL USE CASES
@joeljharvey #convcon
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90%
@joeljharvey #convcon
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VISITORS DON’T USE
YOUR SITE THE WAY YOU
THINK THEY DO@joeljharvey #convcon
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@joeljharvey #convcon
SCREEN RECORDING
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@joeljharvey #convcon
USER TESTING
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DOCUMENT AND QA ALL USE CASES
@joeljharvey #convcon
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YOUR JOB IS TO BREAK YOUR
SITE
@joeljharvey #convcon
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@joeljharvey #convcon
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WHAT SHOULD YOU
SUPPORT?@joeljharvey #convcon
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5%
@joeljharvey #convcon
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@joeljharvey #convcon
Old New
BROWSER SUPPORT
Internet Explorer 8 Chrome 7 Firefox 4 Safari 4.1 iOS 5.1 *
Internet Explorer 11 Chrome 33 Firefox 27 Safari 7.0 iOS 7.1 *
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@joeljharvey #convcon
OS SUPPORT
Old New
Windows XP OS X 10.4 (Tiger) Android 2.3 iOS 5.1 Windows Phone 7
Windows 8 OS X 10.9 (Maverick) Android 4.4 iOS 7.1 Windows Phone 8.1
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5% MINIMUM
@joeljharvey #convcon
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@joeljharvey #convcon
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@joeljharvey #convcon
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@joeljharvey #convcon
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@joeljharvey #convcon
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@joeljharvey #convcon
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@joeljharvey #convcon
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@joeljharvey #convcon
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@joeljharvey #convcon
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@joeljharvey #convcon
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QA TOOLS
#4
@joeljharvey #convcon
BUILD YOUR QA’TION STATION
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@joeljharvey #convcon
SEE YOUR SITES LIKE
YOUR VISITORS
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iOS 7.1?
@joeljharvey #convcon
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@joeljharvey #convcon
SOFTWAREvs.
HARDWARE
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@joeljharvey #convcon
iPad, iOS 5
iPad, iOS 7.1
Windows Vista
Android 4.3
iPhones: iOS4, 5, 7 Android:
2.3.6, 4.0.4,
Windows 8, no
updates
OS X 10.6 Windows 8, regular updates
+ VM’s
OS X 10.8
OS X10.9
OS X 10.7 + VM’s
Windows XP
Windows 7
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@joeljharvey #convcon
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@joeljharvey #convcon
?
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@joeljharvey #convcon
1. Browser
2. Operating System
3. “Other”
- Visitor Internet Speed
- Browser Plugins
- Flash
- Resolution
QA’TION STATION CHECKLIST
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QA PROCESS
#4
@joeljharvey #convcon
BE THE HAMMER
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QA EXPERIENCES,
NOT PAGES
@joeljharvey #convcon
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@joeljharvey #convcon
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@joeljharvey #convcon
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@joeljharvey #convcon
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TEST QA PROCESS
@joeljharvey #convcon
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1.Build Your Test
@joeljharvey #convcon
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2. Use Cookie, Query
String and/or Location Targeting so Only You
See Experience
@joeljharvey #convcon
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3. Pause / Disable All
But One Experience
@joeljharvey #convcon
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4. Review Live
Experience In All Supported
Browser/OS Combos (like REAL USERS)
@joeljharvey #convcon
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5. Clear Cookies, Pause
Good-To-Go Experience and
Unpause the Next One
@joeljharvey #convcon
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6. Repeat
@joeljharvey #convcon
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A FEW TIPS
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RANDOMIZE YOUR
APPROACH
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CAUTION WITH CLASSES
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WATCH SCRIPT STACKS
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FEAR THE WYSIWYG
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OWNERSHIP
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@joeljharvey #convcon
Need to Borrow a QA Hammer?
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Conversion Conference San Francisco, 2014
Joel Harvey, Conversion Sciences