Q4 public company use of social media for investor relations summer2010

1

A Q4 Whitepaper |Darrell Heaps & Sheryl Joyce

2 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010

Public Company Use of Social Media for Investor Relations

Summer 2010

TABLE OF CONTENTS

Executive Summary ....................................................................................................................................... 3

Introduction .................................................................................................................................................. 6

Methodology ................................................................................................................................................. 7

Social Media Use by Sector ......................................................................................................................... 10

Social Media Use by Region ........................................................................................................................ 11

Social Media Use by Market Capitalization ................................................................................................ 12

Twitter ......................................................................................................................................................... 13

Facebook ..................................................................................................................................................... 26

Corporate Blogs .......................................................................................................................................... 35

YouTube ...................................................................................................................................................... 42

SlideShare ................................................................................................................................................... 49

LinkedIn ....................................................................................................................................................... 55

Social Media on Corporate Website ........................................................................................................... 56

Best Practices for Public Companies Using Social Media ........................................................................... 62

Best Practices for Specific Social Media Channels ...................................................................................... 63

Conclusion ................................................................................................................................................... 66

Appendices .................................................................................................................................................. 67

References .................................................................................................................................................. 95

About Q4 Web Systems .............................................................................................................................. 96


Executive Summary The use of social networks and blogs continues to increase with adoption having surpassed 70% of the

online population1. Not surprisingly, most companies utilize these tools to help generate awareness and

connect with consumers.

Today, the majority of investors and analysts also use these same channels to research companies,

discover new investment opportunities and connect/collaborate with other investors. Recognizing this,

leading public companies have begun to use these same tools to connect with and influence investors.

The use of social media in investor relations (IR) has grown considerably since 2008 and now, based on

the research in this report is reaching a tipping point.

This report follows two whitepapers we issued in August and November 2009 which examined and

analyzed early adopters who used Twitter to extend their communications, connect with new

audiences, and interact with their investors and stakeholders.

Since then, we continue to see an increasing number of companies who use Twitter to share previously

disclosed information such as news and presentations that link back to associated content on their

corporate or IR websites. Additionally, we see increased adoption by public companies of other social

networks such as Facebook, blogs, YouTube and SlideShare to post investor-related material including:

corporate videos showcasing company assets and CEO/CFO interviews regarding quarterly results;

industry-related news; conferences; analyst days and annual meetings.

Findings from this study show that the predominant social channel for investor-related material is

Twitter followed by Facebook, YouTube, SlideShare and blogs. While we have not seen any companies

specifically use LinkedIn for IR purposes, it is clear that it has emerged as an important channel that IR

professionals need to understand.

All of the companies in the study are using all of the social networks to provide context about their

company – not just press releases, but to announce strategic partnerships, mergers and acquisitions,

events such as participation in banking or industry-related conferences and quarterly conference calls to

name a few.

Roughly half of the companies in this study actively engage with their followers; however we found very

few investors looking to engage companies directly through these channels. Having said that, one

company has interacted so much with shareholders on Facebook, that they designated the discussion

board as its “official Corporate Discussion Forum” on the organization’s Facebook page.

1 Source: InSites Consulting

(http://blog.insites.be/?p=1704)


Technology companies are the most prevalent users of the social networks for investor-related material.

Geographically, the U.S. leads the way in all categories, closely followed by Europe and then Canada

except for blogs and SlideShare usage where Canada edges Europe.

Large cap and small cap companies use all of the channels more than mid cap companies, although we

found small cap companies are using blogs and SlideShare more than large cap companies.

Some companies refer to information posted on other social channels such as, links on Twitter to a

video on YouTube or a corporate presentation, photos from an industry-related conference on

Facebook, and discussions on LinkedIn.

Many companies link to all of the social networks they use from their website. Of note, we have seen

more companies post links for Facebook and Twitter on their sites, as opposed to YouTube, SlideShare

or LinkedIn.

Twitter All 362 companies in this report have Twitter accounts, and after a careful analysis of the content, we

have found that 65% of them are using it to provide investor-related material.

Consistent with our findings from our initial research reports, the technology sector still has the highest

percentage of companies using Twitter for IR, followed by services and natural resources, with

consumer goods, pharma/healthcare/biotech and industrial goods all in close contention for third place.

Twitter is also the most widely used channel for investor-related material in the U.S., followed by Europe

and Canada. Large cap companies use Twitter the most, with small cap companies outpacing mid cap

companies.

Across all of the companies in our study, we did not see significant dialogue between investors and

companies on Twitter. This is not just a case of companies being unresponsive, but simply that not

many investors ask questions through this channel.

We found that 42% of the companies have consistent @replies, 62% retweet and 52% use #hashtags. Of

the 42% of companies using @replies to engage with their followers, technology companies led the way,

followed by services (including airline and phone companies). In a small number of cases @replies were

used to address investor questions, however to-date, answers simply directed the person to email the

investor relations department.

Of this same group we found that 62% use retweets to promote third party content, with technology

companies leading the way again, followed by services and then natural resources. Throughout our

research we saw many companies use this approach to endorse and re-publish information related to

their market and their position on relevant topics.

Lastly, we found that 52% of the companies, who use Twitter for investor-related material, use

#hashtags to either increase the discoverability of a certain message, or to contribute to a specific event,

e.g. annual meeting or analyst day.


The use of #hashtags is most prevalent in the technology sector, followed by services and

pharma/heathcare/biotech.

Facebook We found 77% or 278 companies in our study have a Facebook account and that 37% use Facebook to

provide investor-related material. The technology sector has the highest rate of adoption, followed by

natural resources, with services, pharma/healthcare/biotech and industrial goods not far behind.

Facebook is the second largest channel used by the U.S. followed by Europe and Canada, and by large

cap companies, followed by small and then mid cap companies.

Corporate Blogs Of the 362 companies in our study, 36% or 130 have a corporate blog, with 10% that provide investor -

related content. Technology companies are the most prevalent users, the services sector is second,

followed by the remaining sectors. Companies in the U.S. are the most dominant users of blogs for

investor-related material, with Canada next, closely followed by Europe. Small cap companies use blogs

for investor-related material most frequently, followed by large cap and then mid cap companies.

YouTube Of the companies in our study, 203 or 56% have an official YouTube account and 29% use the channel to

provide investor-related material. The technology sector once again leads the way, with services next

and consumer goods, natural resources and pharma/healthcare/biotech all following closely. Companies

in the U.S. are the most frequent users of YouTube for investor-related material, with Europe and

Canada a distant second and third. Large cap companies are the most predominant users, followed by

small cap and then mid cap companies.

SlideShare We found 10% or 40 companies in our study have official SlideShare accounts with all of them using the

channel for investor-related material. The technology sector uses SlideShare the most. Natural resources

is second with marginal differences in the remaining sectors of industrial goods, services and clean

technology, pharma/healthcare/biotech, consumer goods, and finally automotive, financial and utilities.

Small cap companies use SlideShare the most for investor-related material, followed by large cap and

mid cap companies.

LinkedIn Of the 362 companies in our study, we found that 93% or 337 have a LinkedIn company page. While we

have not found that the channel is being used by companies for investor-related material, there is

emerging evidence that it is the most popular social network for professionals. In fact over 80% of

financial services professionals use LinkedIn and say it’s critical for business development.

A new feature on LinkedIn allows anyone to ‘follow’ a company and receive updates to changes in

personnel, including promotions. Additional information is also included on the company profile, such as

news, stock quote and key statistics.


LinkedIn is evolving quickly and with the high number of professionals using the service, the likelihood is

that company specific services will continue to emerge. Our recommendation is to keep a close eye on

the evolution of this channel as it will only grow in importance to investor relations.

Introduction The adoption of social networks and blogs continues to increase amongst the online population. As a

result, more companies are capitalizing on the opportunity to interact with key constituents by

integrating social media channels into their broader communications and overall business strategy.

In August and November 2009 we issued two whitepapers which examined and analyzed early adopters

who are using Twitter to extend their communications, connect with new audiences, and interact with

their investors and stakeholders.

Since then, we continue to see an increase in the number of companies using Twitter to supplement

communications with key audiences by posting links specifically to investor-related material.

Additionally, we are also seeing increased adoption by public companies of other social networks such

as Facebook, blogs, YouTube and SlideShare as part of their IR program. While we have not seen any

companies specifically use LinkedIn for IR purposes, it is clear that it has emerged as an important

channel that IR professionals need to understand.

In order to get a complete picture of public companies that are using more than Twitter as part of their

IR program, we re-visited the 350 companies from our original research to analyze whether they are

using additional social channels (such as the ones mentioned above) for investor-related material. We

also added a few more companies (as they were relevant to this study) resulting in a total of 362

companies reviewed.

A complete list of companies included in the study can be found in Appendix A, broken out by sector

and in the pie chart on the next page.


We invite you follow these companies on Twitter, look them up on Facebook, YouTube, SlideShare and

LinkedIn in addition to visiting their corporate/IR website and where applicable, their blog. If your

company is beginning to or currently using a social network for IR and we have not included you in this

report, please follow us on Twitter http://twitter.com/q4websystems, join the IR 2.0 Group on LinkedIn,

become a Fan of Q4 on Facebook or email us at [email protected] to be added to the list.

Methodology A company was considered to be using social networks for investor relations, if they were providing

context about their company and industry, such as providing links to headlines and other content

already posted on their corporate or IR websites. For example, press releases, corporate videos

showcasing corporate assets and interview footage with the CEO/CFO regarding the latest results.

Other information we considered includes industry-related news, conferences, analyst days and annual

meetings.

http://twitter.com/q4websystems

http://www.linkedin.com/groups?gid=1893846

http://www.facebook.com/pages/Q4-Web-Systems/12405396627?ref=ts

mailto:[email protected]


Our original list of companies was compiled from various sources including: The Fortune 500 and

Blogging: Slow and steady and farther along than expected2 – a study conducted by Nora Ganim Barnes,

Ph.D., and Eric Mattson ,CEO of Financial Insite. The list was supplemented with a partial list of

companies cited in a blog post by Brian Solis: Corporate Tweets and the SEC: Sometimes It’s Better To

Keep Your Mouth Shut23. As well, we also used the IR Web Report public company Twitter list on

Listorious4.

Part of our analysis included a review of each company to see if they listed and/or provided links on

their website to the social networks they were using. If none were found, a search on the company’s

site was conducted using keywords such as “Facebook”, “Blog”, “YouTube”, “SlideShare” and “LinkedIn”

and results were evaluated using the established criteria.

If a link to any of the social networks listed above was not located through a site search, we then

searched for the company name on each of the individual social networks. In some instances, multiple

accounts were found on each network, in which case we deemed the official account to be the social

network listed on their corporate/IR website.

FINDINGS 62% list the social networks on their corporate/IR website

65% use Twitter for investor-related material

37% use Facebook for investor-related material

29% use YouTube for investor-related material

10% use their corporate blog for investor-related material

10% use SlideShare for investor-related material

93% have a company page on LinkedIn

http://www.umassd.edu/cmr/studiesresearch/fortune500.cfm

http://www.umassd.edu/cmr/studiesresearch/fortune500.cfm

http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-to-keep-your-mouth-shut/


http://listorious.com/irwebreport/public-companies


The chart below illustrates the breakdown of companies and their use of the different social networks

for investor-related material:

65%

35%

Twitter

Used for IR

Not

37%

63%

Facebook

Used for IR

Not

93%

7%

LinkedIn

Used for IR

Not

29%

71%

YouTube

Used for IR

Not

11%

89%

SlideShare

Used for IR

Not

10%

90%

IR Blog

Used for IR

Not


Social Media Use by Sector The companies who used social networks for investor-related material come from various sectors. The

breakdown is illustrated in the chart below. The table ranked highest to lowest (starting with Twitter)

can be found in Appendix B. Please note that due to the high percentage of companies with a LinkedIn

company page (93%), we omitted this metric from the chart as it skews the data.

Technology companies are using all social networks for investor-related material more than any other

sector in our study. As indicated in the chart, they are using Twitter the most, followed by Facebook,

YouTube, Blogs and SlideShare.

The services sector uses Twitter and YouTube more than any other sector (except for Technology) and

natural resource companies use Twitter and Facebook and SlideShare more than any other sector

(except for Technology and natural resources).

The consumer goods sector uses Twitter and YouTube more than the pharma/healthcare/biotech and

industrial goods sectors. Whereas, the pharma/healthcare/biotech sector uses Facebook more than

consumer and industrial goods respectively.

0

50

100

150

200

250

Social Media Use by Sector

SlideShare

YouTube

Facebook

Blog

Twitter


Social Media Use by Region The companies who used social networks for investor-related material come from all over the world.

The breakdown is provided in the chart below. The table ranked highest to lowest (starting with Twitter)

can be found in Appendix C. Please note that due to the high percentage of companies with a LinkedIn


As portrayed in the chart, the U.S. uses all of the social networks researched for our study for investor-

related material/information more than any other region.

Europe is a distant second as they use Twitter, Facebook and YouTube more than the remaining regions

that include Canada, Brazil, Australia, China and the Other category.

Canada is not so far behind Europe with only slightly fewer companies using Facebook and YouTube.

However, after the U.S., Canadian companies are the second largest users of SlideShare for investor-

related material.

0

50

100

150

200

250

300

350

400

450

US Europe Canada Brazil Other China Australia

Social Media Use by Region

SlideShare

YouTube

Facebook

Blog

Twitter


Social Media Use by Market Capitalization Market Cap was calculated using the close price and current shares outstanding as posted on Google

finance at the time we conducted the research (period from June 1-June 28). For simplicity, we

categorized each company as small ($0-2 billion); medium ($2-10 billion); and large ($10+ billion). The

breakdown is provided in the chart below. The table ranked highest to lowest (starting with Twitter) can

be found in Appendix D. Please note that due to the high percentage of companies with a LinkedIn


Large cap companies, followed by small and medium cap companies use Twitter the most for investor-

related material.

Facebook is the second most used social network followed by YouTube. Similar to Twitter, both large

cap companies are using Facebook and YouTube the most for investor-related material followed by

small cap and then medium cap companies.

Interestingly, small cap companies are using both SlideShare and blogs the most for investor-related

material, followed by large and then medium cap companies.

0

50

100

150

200

250

Large Mid Small

Social Media Use by Market Cap

SlideShare

YouTube

Facebook

Blog

Twitter


Twitter All 362 companies in this report have Twitter accounts, and after a careful analysis of the content, we

found that 65% or 237 are using it to provide investor-related material. This is a significant increase from

the 35% we reported in Q3 2009.

Our previous report illustrated how companies used Twitter for investor relations and found that most

used the micro-blog to broadcast previously disclosed information, which they linked back to press

releases and presentations on their website. This current study confirms that companies are still doing

this, however we have seen an expansion on the types of content being shared and the way that Twitter

is being used to provide a greater context to the company and its market. Further, there has also been

an increase in engagement levels (@replies, retweets, #hashtags).

Companies often link from Twitter back to their blogs: http://twitter.com/Accelrys/status/13878440624

or other social media sites such as a video on YouTube; a corporate presentation or photos from an

industry-related conference on Facebook: http://twitter.com/BRCDcomm/status/15801797465; or a

discussion happening in a LinkedIn group: http://twitter.com/adventsoftware/status/16238328283.

Technology still has the highest percentage of adopters for investor-related material, although services

and large consumer goods companies, airlines and phone companies are using Twitter for a mix of

product offers, store news, customer interaction and feedback in addition to investor-related material.

As you can see from the chart on the next page, technology leads the way with 87 companies in our

study using Twitter for investor-related material, followed by services, natural resources, consumer

goods and pharma/healthcare/biotech.

http://twitter.com/Accelrys/status/13878440624

http://twitter.com/BRCDcomm/status/15801797465

http://twitter.com/adventsoftware/status/16238328283


We continue to see companies tweet their quarterly earnings like BMC Software:

http://twitter.com/bmcsoftware/status/5268322091; linking to an interview of their CEO discussing

their latest earnings on financial programs like Sybase: http://twitter.com/Sybase/status/12666957382

and http://twitter.com/Sybase/status/12728346028; and Google who tweeted the availability of their

Q2 earnings (first example of a website being used to disclose material information – no press release

was issued through a newswire):

http://twitter.com/google/status/18628386151

0 50 100 150 200 250

Clean Technology

Automotive

Financial

Utilities

Industrial Goods

Pharma/Healthcare/Biotech

Consumer Goods

Natural Resources

Services

Technology

Use of Twitter for IR

Twitter for IR

Twitter

http://twitter.com/bmcsoftware

http://twitter.com/bmcsoftware/status/5268322091

http://twitter.com/Sybase

http://twitter.com/Sybase/status/12666957382

http://twitter.com/Sybase/status/12728346028

http://twitter.com/google

http://twitter.com/google/status/18628386151


Ebay also continues to be a leader in Live Tweeting their earning calls:

http://twitter.com/ebayinkblog/status/19063719642.

We have also seen interesting new uses of Twitter:

Hewlett Packard (HP) has a number of Twitter accounts. @hpnews actively shares a broad range of

investor related information and is a very active participant in StockTwits (the popular Investor Trading

Network that is connected to Twitter) and includes $HPQ to most of their tweets. HP uses Twitter

extensively for financial related news http://twitter.com/hpnews/status/14243997665. But they also

used it during their recent acquisition of Palm and Snapfish:

http://stocktwits.com/hpnews/message/1584890

The company also shares investor presentations they have posted on SlideShare on StockTwits:

http://stocktwits.com/hpnews/message/1448593.

By following @stocktwits and appending their tweets with $HPQ, HP is ensuring their tweets get

displayed to other investors on StockTwits and included in the ongoing conversation among the 95,000+

StockTwits members that discuss trading and investment ideas related to HP. The Stocktwits community

is comprised of experienced traders and investors and is the fastest growing investment social network

on the web today.

http://twitter.com/ebayinkblog

http://twitter.com/ebayinkblog/status/19063719642

http://twitter.com/HPNews

http://twitter.com/hpnews/status/14243997665

http://www.q4blog.com/2010/05/04/how-hp-and-symantec-used-SlideShare-to-announce-acquisitions/



http://twitter.com/@stocktwits


A number of other companies also include their ticker symbol with a $ sign in their tweets such as

Soltera Mining: http://twitter.com/SolteraMining/status/17434417744 and Barrick Gold (disclosure:

they are a Q4 client):

http://twitter.com/BarrickGold/status/15423880407

Amgen has a very active Twitter account where they tweet often about company news, products and

community involvement. We discovered an interesting tweet that links to their website and gives

visitors the choice of viewing the website in regular HD or in 3D:

http://twitter.com/Amgen/status/15665269350

http://twitter.com/SolteraMining

http://twitter.com/SolteraMining/status/17434417744

http://twitter.com/BarrickGold

http://twitter.com/BarrickGold/status/15423880407

http://twitter.com/Amgen

http://twitter.com/Amgen/status/15665269350


Tirex Resources recently tweeted “any expressions of interest on Tirex financing should be in, at the

latest, by tomorrow morning. Email [email protected]”:

http://twitter.com/TirexResources/status/18380634803

Royal Dutch Shell provided a link to a webchat they hosted to discuss their thoughts on the future of the

energy industry:

http://twitter.com/shelldotcom/status/18530442711

The bit.ly link takes followers to a section on the company’s website that provides more details about

the chat. Also on the website, there is an “About Webchats” area section:

http://shelldialogues.com/bigideas/.

http://twitter.com/TirexResources


http://twitter.com/TirexResources/status/18380634803

http://twitter.com/shelldotcom

http://twitter.com/shelldotcom/status/18530442711

http://shelldialogues.com/bigideas/


GlaxoSmithKline is one of many active pharma/healthcare/biotech companies on Twitter. There is a

camaraderie amongst the company and their peers, which overflows into some of the tweets. For

example GSK retweeted TRxA (an industry organization that is sponsored by several leading

pharmaceutical companies) about joining their sponsors on Twitter:

http://twitter.com/TRxA/status/11478721872

They also retweeted a survey which asked followers to rate which pharmaceutical company used social

media the best in 2010: http://twitter.com/jonmrich/status/12900676601.

Chevron recently started issuing the “Chevron Pulse Report: The State of Online Conversation About

Energy Issues” – it is a quarterly report that discusses what energy issues people are talking about in the

online community. They recently tweeted about their second report (which examines the online

conversation and analyzes trends that developed over the 18-month period) and provided a link to a

video on their website http://bit.ly/8ZSMOn:

http://twitter.com/Chevron/status/18694810518

http://twitter.com/GSKUS

http://twitter.com/TRxA/status/11478721872

http://twitter.com/jonmrich/status/12900676601

http://twitter.com/Chevron

http://bit.ly/8ZSMOn

http://twitter.com/Chevron/status/18694810518


Lastly, Tom Tom recently tweeted about some additional Twitter accounts they have such as:

http://twitter.com/TomTom/status/15775060303

Twitter Engagement “Engagement” refers to the ways in which companies use Twitter to engage in conversation. To this end,

we scanned and reviewed the @replies, retweets and use of #hashtags of all 237 companies that use

Twitter for investor-related material to gauge their level of interaction. We found that 42% of the

companies have consistent @replies, 62% retweet and 52% use #hashtags.

Of the 42% of companies using @replies to engage with their followers, technology companies lead the

way, followed by services (including airline and phone companies). We found that 62% of this same

group use retweets, with technology companies in the lead again, followed by services and then natural

resources. It appears that a number of companies use retweets to share industry-related news to

provide a better context for their business.

42%58%

Replies

Engaged

Not 62%

38%

Retweets

Engaged

Not52%48%

Hashtags

Engaged

Not

http://twitter.com/TomTom

http://twitter.com/TomTom/status/15775060303


@REPLIES

@replies are used to have a conversation in public view on Twitter. These conversations can range from

a simple “thank you” for retweeting a post, to full blown discussions related to the company, its

products and services etc. In a small number of cases @replies were used to address investor questions,

however, to-date the answers simply directed the person to email the investor relations department.

Clean Technology

Financial

Automotive

Utilities

Industrial Goods


Consumer Goods

Natural Resources

Services

Technology

0 20 40 60 80 100 120 140 160 180

Twitter Engagement by Sector

Replies

Retweets

#hashtags


Investor Question:

http://twitter.com/pmarganski/status/19092917608

Answer and direction to IR:

http://twitter.com/Microvision/status/18061379992

Across all of the companies in our study we did not see significant dialogue between investors and

companies on Twitter. This is not just a case of companies not responding, but simply, there are not a

lot of investors asking questions through this channel. This differs from other social networks such as

Facebook.

Our conclusion is that the value of Twitter for companies is it behaves more like an information network

than a social network for investors. This may change in the future, as more investors begin to engage

companies through Twitter. For now, we advise that companies should view Twitter as an efficient

channel to disseminate information and to provide context to investors interested in their market and

business.

http://twitter.com/pmarganski/status/19092917608

http://twitter.com/Microvision/status/18061379992


RETWEETS

To provide greater context for investors, 62% of companies actively used retweets to promote third

party content. Retweets are a very easy way to re-publish information found on Twitter. Throughout

our research we saw many companies use this approach to endorse and re-publish information related

to their market and their position on relevant topics.

For example, Emulex recently retweeted an article that another company in their space shared on

Twitter:

http://twitter.com/Emulex/status/18618946907

Similarly, Johnson & Johnson retweeted an industry peer who wanted to direct followers to a recall of

some of their products:

http://twitter.com/JNJComm/status/18061124096

http://twitter.com/Emulex

http://twitter.com/Emulex/status/18618946907

http://twitter.com/JNJComm

http://twitter.com/JNJComm/status/18061124096


Michael Baker Corp is also active on Twitter and stays apprised of industry-related news:

http://twitter.com/MBakerCorp/status/19001104815

Although retweeting is not a direct form of dialogue, it is an important way that companies can build

relationships with their followers. When content is retweeted by a company, that company is saying

“this is important”, this can establish the company as a credible source of information on their industry.

Providing and promoting this increased context builds trust with investors who see the company as

wanting to help them understand their market and overall opportunity.

#HASHTAGS

Hashtags are essentially a simple way to catalogue and connect tweets about a specific topic. They make

it easier for users to find additional tweets on a particular subject, while filtering out the incidental

tweets that may just coincidentally contain the same keyword. Hashtags are also often used by

conference and event organizers as a method of keeping all tweets about the event in a single stream.

Within our study, we found #hashtags were used to either increase the discoverability of a certain

message, or to contribute to a specific event, for example, a company’s annual meeting or analyst day.

Similar to past research, we found that #hashtags are still being used by some companies to live-tweet

their earnings call such as Garmin:

http://twitter.com/GarminStock/status/13429517844

http://twitter.com/MBakerCorp

http://twitter.com/MBakerCorp/status/19001104815

http://www.twitter.com/GarminStock

http://twitter.com/GarminStock/status/13429517844


The use of #hashtags is more prevalent by companies in the technology sector, followed by services and

pharma/heathcare/biotech. Some companies in the natural resources sector e.g. New Gold (disclosure:

a Q4 client) used them quite extensively to affiliate relevant keywords such as #gold, #miners and

#engineers:

http://twitter.com/NewGoldInc/status/13999655375

The increased popularity of #hashtags on Twitter has led to a number of services which allow people to

easily follow conversations around #hashtags, one such service is whatthehashtag which enables

tweeters to do a search on trending #hashtags. The value of this service is enormous, as it compiles the

feed and archives it, so anyone who was not able to follow along or participate in the “live” chat can

read the transcript at their convenience.

Their popular usage is also visible on Twitter Search, which usually has a #hashtag term in trending

topics:

http://search.twitter.com/

http://twitter.com/newgoldinc

http://twitter.com/NewGoldInc/status/13999655375

http://wthashtag.com/Main_Page




There are many benefits to companies who choose to use #hashtags on Twitter. For example, they

vastly increase the chance that the company will be discovered, particularly if they consistently use the

same #hashtag. However companies should not overuse #hashtags (such as using several in one tweet)

as it may diminish the value of the message by confusing the context of the tweet.

Instead, using one #hashtag that is clearly related to an event, such as a specific quarterly, like this

example, eBay, helps increase the likelihood that people will discover that event:


Also, using #hashtags during an earnings call easily lets other people on Twitter ask questions by simply

appending the same tag to their tweet. This way everyone who is following that #hashtag will see the

question.

#irchat – although not related to this study. Every Thursday at 11am ET there is a Twitter chat to discuss various investor relations topics. Simply search for #irchat on twitter to follow along and jump in if you have something to say.

http://twitter.com/#search?q=%23irchat

Twitter Link on Website As mentioned, all of the companies in our study have a Twitter account. However, many (148) do not

post a link to the channel on their website. In our discussions with companies, we have found that some

prefer not to include Twitter on their website as they are still “testing” the channel. Our

recommendation is that companies that are providing investor-related material through Twitter, should

acknowledge this on their website. Many of the companies that do not list Twitter on their website,

have built up a sizeable following of more than a few hundred followers. At this point, Twitter is no

longer a test and should be treated as any other communication channel.

http://twitter.com/ebayinkblog


http://search.twitter.com/search?q=%23irchat

http://search.twitter.com/search?q=%23irchat


On this note, we have also noticed that some of the companies, (even though they are providing

investor-focused content), choose not to post tweets when earnings or other material press releases

have been issued. We strongly advise that Twitter should always be in sync with traditional

communication channels and the investor website.

Facebook After Twitter, we found that Facebook has quickly become a popular social channel used by public

companies – we found that 77% or 278 companies in our study, have a Facebook account and 37%, use

Facebook to provide investor- related material. Although 37% is larger than the adoption rate we

anticipated, the companies that are on Facebook but not using it to share investor-related content are

missing an opportunity to increase awareness and engage with investors.

Within our study, the 37% that use Facebook do so to increase awareness about the company and

potentially engage with investors. The chart below illustrates that the technology sector is once again

leading the way, with natural resources, services, pharma/healthcare/biotech and industrial not far

behind.

0 20 40 60 80 100 120 140 160

Clean Technology

Automotive

Utilities

Financial

Industrial Goods


Natural Resources

Consumer Goods

Services

Technology

Use of Facebook for IR

Facebook for IR

Facebook


All of these companies do an exceptional job of providing context about the company and their industry

by sharing investor-related material such as press releases, industry-related news articles and

information on conferences. We are also seeing companies repurpose video content by aggregating the

same footage used on their IR website such as an interview with the CEO/CFO commenting on the

company’s strategy while some pull in RSS feeds from their IR website or blog to populate their

Facebook pages.

There are quite a few good examples, but we have chosen to showcase only a handful we deem

innovative or unique:

Newport Digital Technologies Newport’s Facebook account was very active. The information posted

was current and offered a good balance of information about the company, including recent press

releases, links to recent shareholder conference calls and videos that provided an overview of the

company. One video had Isaac Cruz, Digital Strategy Manager, explaining the functions of the

strategically located offices around the globe:

http://www.facebook.com/NewportDigitalTechnologies#!/video/video.php?v=116528865037305

http://www.facebook.com/NewportDigitalTechnologies

http://www.facebook.com/NewportDigitalTechnologies#!/video/video.php?v=116528865037305


We were impressed with the range of context Newport provided, such as the link on their wall to their

Posterous blog regarding an event they attended for channel partners in their space i.e. Data

Capture/point of sale sectors of wireless and RFID technologies. The post included some staff photos

and product demos which were showcased: http://ndtlive.posterous.com/update-ndt-participated-in-

ingram-micros-part.

In addition to posting their social networks on their website, when you launch the videos on Facebook,

the company displayed this message: “All social networking communities NDT is a part of can be found

at http://www.newportdt.com/”:

http://www.facebook.com/NewportDigitalTechnologies#!/video/video.php?v=111779838845541.

Symantec Symantec’s Facebook account had current and up-to-date information relevant to the

investment community such as links to presentations, strategic acquisitions, and an article where

Symantec’s CEO, Enrique Salem, answered 20 questions from the Financial Times.

Of note, wherever possible, all of the posts on their wall linked back to information housed on their

website. For example, they posted:

http://ndtlive.posterous.com/update-ndt-participated-in-ingram-micros-part

http://ndtlive.posterous.com/update-ndt-participated-in-ingram-micros-part

http://www.newportdt.com/

http://www.facebook.com/Symantec


The bit.ly link took you to a page on their website where the CEO provided commentary on the

acquisition. An embedded presentation housed on SlideShare offered a complete overview of the

transaction:

http://www.symantec.com/business/theme.jsp?themeid=vs&om_ext_cid=biz_socmed_2010May

Another example from Symantec is a post announcing an Analyst Day:

http://www.symantec.com/business/theme.jsp?themeid=vs&om_ext_cid=biz_socmed_2010May


This linked to a summary event page on their IR website that provided details about the event:

http://investor.symantec.com/phoenix.zhtml?c=89422&p=irol-EventDetails&EventId=3108392

http://investor.symantec.com/phoenix.zhtml?c=89422&p=irol-EventDetails&EventId=3108392


Timken

Timken was also quite active on Facebook as they frequently posted company news and industry-related

material on their wall. We particularly liked their dedicated tabs for Twitter, YouTube and News:

http://www.facebook.com/timken#!/timken?v=wall

They used the News tab to post the most recent news releases and the Twitter tab for their latest

tweets. Having news separated is a good idea as it makes it easier for people to see their latest releases

instead of reading through the posts on their wall. News also linked back to their website (as the

releases were all housed there). Similarly, having a separate Twitter tab gives people quick access to this

content and immediately communicates Timkin is also on Twitter.

http://www.facebook.com/timken

http://www.facebook.com/timken#!/timken?v=wall


Facebook Engagement In November 2009, TVI Pacific, (disclosure: a Q4 client) a small cap copper mining company based in

Calgary, AB, Canada launched a communications program incorporating social media tools and

platforms to increase awareness about their story and engage stakeholders.

Their strategy included a website redesign as this would become the main information channel for the

company and gave prominence to their social media channels through a dedicated “Connect with Us”

section which offered links to RSS feeds, Twitter, Facebook, SlideShare, Flickr and YouTube.

Little did the company know that their discussion board on Facebook would attract so many comments

(mainly by retail investors). Rhonda Bennetto, TVI’s Executive Director Investor Communications was

dedicated to answering the questions on the discussion board and soon it grew from a few posts to

hundreds spanning 47 separate discussions:

http://www.facebook.com/tvipacific?ref=ts#!/board.php?uid=209051015800

As a result of this explosion on the discussion page, in a news release issued on April 22, 2010, the

company recognized the discussion board on the company’s Facebook page as its “official Corporate

Discussion Forum.”

http://www.facebook.com/home.php?#!/tvipacific?ref=ts

http://www.facebook.com/tvipacific?ref=ts#!/board.php?uid=209051015800

http://www.tvipacific.com/Investors/news/News-Release-Details/2010/TVI-Pacific-Provides-Zinc-Circuit-Update-and-Details-Regarding-Annual-General-and-Special-Meeting1121915/default.aspx


Facebook Link on Website Of the 278 companies with a Facebook account, 166 posted a link to the channel on their website.

Companies who choose not to let visitors know they are using Facebook as part of their communications

strategy are missing an opportunity to interact with their key audiences on a social network they may be

using.

Protest Facebook Pages During our research we discovered six companies that have protest pages against their company:

http://www.facebook.com/pages/Boycott-ExxonMobil/304328864370 http://www.facebook.com/ShameOnNVEnergy http://www.facebook.com/pages/Down-with-SDGE-and-Sempra-the-evil-monopoly-of-San-Diego/224759721350 http://www.facebook.com/group.php?gid=186051910407 http://www.facebook.com/pages/Telecom-New-Zealand-Complaints-Forum/315733613456 One of the six has a Facebook account, while the other five do not.

It doesn’t appear that the company with a Facebook account has interacted with the protesters on the

discussion forum:

http://www.facebook.com/group.php?gid=2248306206

http://www.facebook.com/pages/Boycott-ExxonMobil/304328864370

http://www.facebook.com/ShameOnNVEnergy

http://www.facebook.com/pages/Down-with-SDGE-and-Sempra-the-evil-monopoly-of-San-Diego/224759721350



http://www.facebook.com/pages/Telecom-New-Zealand-Complaints-Forum/315733613456



While we are not advocating that companies respond to each and every thing they see, it is

advantageous to be on the same channel as the protesters to more easily monitor what they are saying.

It also helps to be on the same channel because if it is ever necessary to respond (to correct an

erroneous fact etc.) the company will know how to use the channel properly and will have built

Facebook ‘Friends’ to help them spread the word.

Conversely, the remaining five who don’t have a Facebook page are at a big disadvantage because they

may not even know the protest pages exist. Similarly, they won’t know how to use the channel properly

to respond in the event that it is necessary to do so and they will not have a Facebook following to help

them broaden their message.


Corporate Blogs There is limited concrete research on companies with blogs strictly dedicated to IR, but we have found it

to be far less than those who are using Twitter for the same purpose. Of the 362 companies in our

study, 36% or 130 have a corporate blog, with 10% that provide investor relations content.

Based on our ongoing discussions with IROs regarding social media, we were not surprised by the low

incidence of corporate blogs in our study. When it comes to social channels for investor relations, blogs

may represent too much of a sustained effort or are viewed as high risk in terms of disclosure. While

companies may be comfortable with micro-blogging to tweet previously released information, creating

original articles for a blog poses challenges in content creation and can be seen by legal departments to

be fraught with disclosure risk. Both of these concerns can be addressed by realizing that generating

content is centered on providing context around the company (operations, key business metrics,

corporate strategy, performance) and its industry. Risk can largely be addressed by creating effective

social media policies, which incorporate disclosure controls or guidelines.

0 10 20 30 40 50 60 70 80

Utilities

Automotive

Consumer Goods

Clean Technology

Financial

Natural Resources

Industrial Goods


Services

Technology

Use of Corporate Blog for IR

Blog for IR

Corporate Blog


Companies that are not extending their blog to include investor-related material are missing an

opportunity to provide their investors with greater context. For example, by using the blog to provide

more details around quarterly earnings and subsequently pointing investors to the blog after the

earnings call, not only delivers greater context but also helps save time otherwise spent answering

questions over the phone and via email.

Many companies have one corporate blog where marketing, product or research staff comment on new

products and provide their viewpoint on industry developments while IR-related material, may focus on

significant milestones or events. Specifically, companies are providing insight and commentary on:

peer/sector related news, such as scientific publications that impact or pertain to the company’s work;

updates on project developments, oftentimes with an accompanying presentation or graphics; and

material news such as an announcement of a merger or financing.

We found that some technology companies have several blogs, with each dedicated to a specific

department. For example a Marketing blog that is geared toward customers and partners, and a R&D

blog that is populated by engineers and “techies” who build and test products.

Technology companies also seem to have a higher number of CEO-dedicated blogs, but some consumer

goods and natural resource companies also have blogs where their CEO comments on company/industry

news.

Accelyrs Software

Accelyrs’ blog is geared toward customers with contributions by product managers, developers and

research staff. However, in spite of being mainly used to discuss product and industry information, the

company did post the details of their recent merger with Symyx Technologies.

http://accelrys.com/

http://blog.accelrys.com/feed/


http://blog.accelrys.com/2010/07/accelrys-symyx-merge/

The post was written by the “Accelrys Team” (comprised by the contributors previously outlined) which

consisted of a brief overview of the merger (not simply verbatim from the press release), accompanied

by a link to the full press release for further details.

The company also created a new area in their Accelrys Online Community called ‘The Headquarters’,

with a link to a Customer FAQ sheet to answer specific questions about the merger.

Having a dedicated area such as ‘The Headquarters’ related to a specific company event like a merger, is

a proactive way to engage and gather feedback and concerns that customers, partners, investors and

employees of Accelrys and Symyx may have. Hosting their comments in an open forum helps everyone

participate in the conversation to share and gain knowledge.

http://blog.accelrys.com/2010/07/accelrys-symyx-merge/

https://community.accelrys.com/docs/DOC-1405


Axion International

Axion designs, develops and manufactures eco-friendly structural building materials, and consequently

provides links from their blog to industry-relevant publications such as “GreenTechMedia” – an online

magazine that keeps tabs on “Green” companies like Axion. Additionally, their co-founder and CEO

Marc Green has quite a few posts whereby he gives insight into articles he deems interesting and of

course relevant to Axiom’s core business.

Of interest, in January of this year, Axion extended their blog onto Seeking Alpha:

http://axih.webir.com/2010/01/axions-investor-community-extends-to-seekingalpha/

Being on Seeking Alpha is a good tactic to drive people to their blog as it helps increase awareness about

the company and reaches more audiences.

http://www.axionintl.com/index.html

http://axih.webir.com/2010/02/what-if-a-manufacturer-led-the-way-in-recycling-plastic/

http://axih.webir.com/2010/01/axions-investor-community-extends-to-seekingalpha/


China Wind Power

In January 2010, China Wind Power launched their IR Blog. For a small cap Canadian company, China

Wind does a great job of keeping their stakeholders apprised of their business strategy and company

developments.

For example, the image below provides an overview of one of their development projects:

http://chinawindpower.posterous.com/tag/developmentphases

Companies should maximize opportunities to provide context about their organization whenever they

can, as providing information around all areas of the business helps investors piece together a complete

picture of the company.

http://www.chinawindpowerinternational.com/

http://chinawindpower.posterous.com/

http://chinawindpower.posterous.com/tag/developmentphases


Emulex

Emulex has four blogs that cover off all aspects of their business including marketing, R&D and the

technology industry in general. For the purpose of our study, we highlight their “CEO Blog” which is

authored by Jim McCluney, the company’s president and CEO. McCluney uses the blog to convey his

expertise of the company’s business through detailed commentary on company news:

http://www.emulex.com/blogs/jim/

Having the CEO give his two cents on company developments such as a partnership or merger is

advantageous for both the company and its shareholders. The CEO is able to provide more color on why

an event is beneficial to the organization and shareholders gain valuable insight directly from the CEO.

http://www.emulex.com/

http://www.emulex.com/blog

http://www.emulex.com/blogs/jim/


Rackspace

Rackspace has a corporate blog that covers a diverse range of topics including corporate strategy,

company news, industry events and investor-centric information. For example, recent posts pertained

to an overview of a strategic partnership, while another covered an analyst day at the NYSE.

They also posted a video in which Patrick Walravens, an on-demand and enterprise software analyst at

JMP Securities (who covers the company) interviewed Lew Moorman, President, Cloud and Chief

Strategy Officer.

http://www.rackspace.com/blog/?p=504

Video footage of an analyst interviewing a key member of management is an innovative idea and gives

investors (particularly retail) exposure to the sell-side, which is rare.

http://www.rackspace.com/index.php

http://www.rackspace.com/blog/





YouTube Of the companies in our study, 203 or 56% have an official YouTube account and 29% use this channel to

provide investor-related material. ‘Official ‘means that the company has registered and manages the

YouTube account directly as opposed to a third party posting videos on behalf of the company.

Many companies use YouTube to post a variety of things such as product and promotional videos.

However, only those who also posted CSR videos, executive interviews including the CEO or CFO

discussing recent quarterly results, a strategic acquisition or merger and videos showcasing corporate

assets were deemed to be using the channel for investor-related purposes.

Some companies only had a few videos posted, while others were using the channel frequently and had

20+ videos posted to their account. As it would be impossible to watch all of the videos to determine

whether they were investor-related, we searched keywords such as investors, quarterly/quarterly

report, annual report, investor relations, CEO, analysts, shareholders, stakeholders, news/press releases,

sustainability (CSR) and merger/acquisition to reach our conclusions.

As the chart below illustrates, the companies who most prevalently use YouTube for investor-related

material are those in the technology, services, consumer goods, natural resources and

pharma/biotech/healthcare sectors:

Of note, technology and pharma/biotech/healthcare companies use the channel the most to post videos

from conferences and of the CEO/CFO discussing a company or industry-related topic, while consumer

goods and natural resources use it mostly to showcase CSR-related videos.

0 20 40 60 80 100 120 140

Clean Technology

Utilities

Automotive

Financial

Industrial Goods


Natural Resources

Consumer Goods

Services

Technology

Use of YouTube for IR

YouTube for Investors

YouTube (or other video)


Google uses YouTube to webcast important company events like their annual meeting in May:

http://www.youtube.com/googleir#p/u/6/FfE3LrywIuA

http://www.youtube.com/user/Google

http://www.youtube.com/googleir#p/u/6/FfE3LrywIuA


And their earnings call in July:

http://www.youtube.com/GoogleIR

http://www.youtube.com/GoogleIR


Allscripts has over 134 videos on YouTube including an Annual Report video:

http://www.youtube.com/user/AllscriptsTV

Allscripts’ CEO, Glen Tullman is a former White House advisor and consequently is called upon to

participate on many panels. For example, he has been asked to participate in a White House healthcare

debate: http://www.youtube.com/user/AllscriptsTV#p/a/f/2/NraU6Txx25U and on Fox Biz news

“Money for Breakfast”, in which he is asked to rate President Obama’s performance on healthcare and

the economy: http://www.youtube.com/user/AllscriptsTV#p/search/2/HZ3J94qWTjM.

Allscripst uses YouTube to showcase their CEO as a thought leader in the pharma/biotech/healthcare

industry. This is great additional information for shareholders as it underscores the credibility and

quality of Allscript’s leading executive, which builds confidence with investors.

Smithfield Foods takes CSR seriously and communicates this priority to shareholders by including a

“responsibility” tab on the main navigation of their website. The dropdown is quite extensive with many

different CSR-related areas including: CSR reports, environmental leadership and animal welfare to

name a few. The company doesn’t use their website to post videos, but has a “Visit our videos” on a

YouTube tab at the bottom of each page.



http://www.youtube.com/user/AllscriptsTV#p/a/f/2/NraU6Txx25U

http://www.youtube.com/user/AllscriptsTV#p/search/2/HZ3J94qWTjM

http://www.youtube.com/user/SmithfieldFoods


Almost all of their videos on YouTube deal with CSR. Including a chat with their Chief Sustainability

Officer:

http://www.youtube.com/watch?v=iSuFtMomMOA

In addition, viewers can watch “fast fact” videos that address how hard Smithfield Foods works to

conserve and make their business more sustainable:

http://www.youtube.com/user/SmithfieldFoods#p/a/953027C8B128BC9A/1/yb4fGN8ZTvM. They also

encourage viewers to visit the Responsibility section on their website: www.smithfieldfoods.com.

Companies that post links to the social channels they use on their website and similarly drive viewers

back to their website from those social channels such as YouTube will increase awareness of their

company. Posting videos on YouTube makes it easy for interested parties such as the financial media,

institutional and retail shareholders, to share their videos as the embed code is easily extracted and can

be cut and pasted virtually anywhere.

Royal Dutch Shell is another example of a company that posts a link to YouTube on their website. They

also point YouTube viewers to their strategy section on their website “Royal Dutch Shell plc updates on

strategy to improve performance and grow. Please visit http://www.shell.com/strategy2010 for more

information” after watching a “strategy update” video:

http://www.youtube.com/watch?v=iSuFtMomMOA

http://www.youtube.com/user/SmithfieldFoods#p/a/953027C8B128BC9A/1/yb4fGN8ZTvM

http://www.smithfieldfoods.com/

http://www.youtube.com/user/Shell

http://www.shell.com/home/content/aboutshell/our_strategy/shell_global_scenarios/scenarios_videos/video/

http://www.shell.com/strategy2010


http://www.youtube.com/user/Shell#p/search/0/MUPOYJUwLz4

YouTube Link on Website Of the 203 companies with a YouTube account, 103 post a link to the channel on their website. Often,

companies use YouTube to post supplemental information about the organization such as corporate

videos, which showcase their assets. Many companies also re-purpose video content by aggregating the

same footage used on their IR website with other channels such as YouTube and Facebook.

To reiterate, companies that do not post a link to the social channels they are using on their website are

missing an opportunity to increase awareness of their company. Posting videos on YouTube makes it

easy for interested parties such as the financial media, institutional and retail shareholders, to share

their videos as the embed code is easily extracted and can be cut and pasted virtually anywhere.

http://www.youtube.com/user/Shell#p/search/0/MUPOYJUwLz4


Protest Videos During our research, we discovered a YouTube protest account against one of the companies in our

study that does not have an official YouTube account:

http://www.youtube.com/user/casellawastedsystems

Again, we are not certain that the company knows the protest account exists, but it would be beneficial

to have a YouTube account so they can establish their corporate voice on their own terms.

For example, the company could use the channel to highlight all of the good things they are doing and

indirectly, rebut the negative videos posted. Using the channels adopted by key audiences, such as

institutional and retail investors (and even activist groups) will allow a company to engage when

appropriate to answer questions or clarify misinformation communicated within that same channel,

which could help stave off potential crises.

http://www.youtube.com/user/casellawastedsystems


SlideShare We found 10% or 40 companies in our study have official SlideShare accounts with all of them using the

channel for investor-related material. ‘Official’ means that the company has registered and manages the

SlideShare account directly as opposed to a third party posting presentations on behalf of the company.

The investor-related material posted to SlideShare includes corporate overview presentations with some

specifically geared toward earnings such as Agnico-Eagle (disclosure: a Q4 client)

http://www.slideshare.net/agnico/agnicoeagle-mines-limited-q4-results; conferences, analyst days such

as Juniper Networks: http://www.slideshare.net/networksguy/copyright-2009-juniper-networks-inc-

wwwjunipernet and annual meetings.

0 5 10 15 20 25 30 35

Financial

Utilities

Automotive

Consumer Goods


Clean Technology

Services

Industrial Goods

Natural Resources

Technology

Use SlideShare for IR

SlideShare for IR

SlideShare

http://www.slideshare.net/agnico/agnicoeagle-mines-limited-q4-results

http://www.slideshare.net/networksguy/copyright-2009-juniper-networks-inc-wwwjunipernet

http://www.slideshare.net/networksguy/copyright-2009-juniper-networks-inc-wwwjunipernet


Companies are also posting presentations that provide an overview of a strategic acquisition, while a

few are clearly using the channel to extend their reach to investor audiences through the multiple

investor-related presentations and documents posted on the channel like Dell:

http://www.slideshare.net/Dell_Inc





A handful of companies, like Pfizer and Symantec, have begun customizing their SlideShare channel (a

new service offered by SlideShare). This allows the company more control over the design of their

channel on SlideShare.

Pfizer:

http://www.slideshare.net/Pfizer




Symantec

http://www.slideshare.net/symantec

A couple of companies do an excellent job of maximizing their use of SlideShare. For example, TVI

Pacific and Barrick Gold (disclosure: they are clients of Q4) both publish their corporate presentations

on SlideShare and embed them on their website which provides highly visible, quick access to this

content on their site and increases readership in both channels:



http://www.slideshare.net/tvipacific


http://www.slideshare.net/BarrickGold


http://www.tvipacific.com/Investors/Presentations-and-Webcasts/default.aspx

http://www.tvipacific.com/Investors/Presentations-and-Webcasts/default.aspx


http://www.barrick.com/News/Presentations/default.aspx

Lastly, while they don’t have official SlideShare accounts, we included Aura Minerals and Avnet in the

study as they embed their corporate presentations on SlideShare and post these on their website.

While this will increase the likelihood of having their presentations shared, having an official SlideShare

account, will give others a point of reference. For example, if another entity is posting company

material and that company has an official account, an interested party will likely choose the company

account over the non-official account. Having an official account also makes it easier for users to view

other presentations deemed important by the company as these assets will all be located within the

same account.

http://www.barrick.com/News/Presentations/default.aspx

http://www.auraminerals.com/

http://avnet.com/


SlideShare Link on Website Of the 33 companies with SlideShare accounts, five include a link to this channel on their website.

Companies who choose not to let visitors know they are using SlideShare decrease the odds that their

presentations will be viewed or shared.

Like YouTube, companies that post presentations on SlideShare make it easy for interested parties such

as the financial media, institutional and retail shareholders to share their presentations as the embed

code is easily extracted and can be cut and pasted virtually anywhere.

LinkedIn 93% of the companies in our study have a LinkedIn company page. This page includes basic information

on the company’s current employees, new hires and recent departures. A new feature on LinkedIn

allows anyone to “follow” a company and receive updates to any changes in personnel, including

promotions. Additional information is also included on the company profile, such as news, stock quote

and key statistics.

http://www.linkedin.com/companies/fedex

http://www.linkedin.com/companies/fedex


Company pages on LinkedIn are mostly automatically created (for public companies at least) and as such

cannot be “turned off” so you should ensure the information displayed on this page is correct – all you

need to do is search for your company on LinkedIn to see what is being communicated there.

With the new ‘follow’ feature it is now very easy for investors to track every movement of people in

your organization. Even if you are building up a new department or restructuring, this information is

being communicated through LinkedIn and displayed on your company page without your involvement.

LinkedIn is the most popular social network for professionals. In fact over 80% of financial services

professionals use LinkedIn and say it’s critical for business development. So this is not a network to be

ignored.

LinkedIn is evolving quickly and with the high number of professionals using the service, the likelihood is

that company specific services will continue to emerge. Our recommendation is to keep a close eye on

the evolution of this channel, as it will only grow in importance to investor relations.

LinkedIn Link on Website Of the 337 companies on LinkedIn, only 36 include a link to the channel on their website. Neglecting to

provide a link to this channel on your website obviously reduces the chance that visitors will know you

have a profile. Investors can get some interesting facts from your LinkedIn profile such as new hires

etc., which will help provide a sense of how the company is doing. For example, if you are hiring, that’s

a good sign that business is okay.

Social Media on Corporate Website We have seen an increase in the number of companies who provide links to all of their social networks

as part of their broader communications strategy via a “Stay Connected”, “Connect With Us”, or “Follow

Us” approach.

Some companies have a dedicated social media tab on the main navigation of their corporate

homepage. This tab links to a comprehensive listing of their social networks with details about the kind

of information that can be found in each channel.

Of the companies included in our study, 226 or 62% have chosen to post links on their website to the

social networks they use. These companies come from various sectors but technology leads the way,

followed by services, pharma/healthcare/biotech and consumer goods.

What follows are some examples of companies who we feel are innovators in this category:


Dedicated Social Media Page

Ford Motor Company

Ford has a “Ford Social Networks” link in their main navigation, which is universal throughout their

website. When users click on the link, the sub-navigation displays all of their social networks on a series

of tabs. Each tab details what can be found in that particular network. The right hand navigation which is

universal throughout the website, includes a link to their Twitter account and displays the most recent

tweets. It also links to their YouTube and Flickr accounts and displays thumbnails of recent videos and

pictures respectively.

http://www.thefordstory.com/ford-social-networks/

http://www.thefordstory.com/

http://www.thefordstory.com/ford-social-networks/


Henkel

Henkel has a section on the right-hand navigation entitled “Henkel & Social Media”. Once users click on

“Henkel & Social Media”, they are taken to a robust section where, like Ford, a series of tabs list all of

the social networks and what can be found on each.

http://www.henkel.com/cps/rde/xchg/henkel_com/hs.xsl/henkel-social-media.htm?automaticTransfer=3

http://www.henkel.com/index.htm?automaticTransfer=3

http://www.henkel.com/cps/rde/xchg/henkel_com/hs.xsl/henkel-social-media.htm?automaticTransfer=3


Connect With Us

Alaska Airlines

Alaska Airlines has a “Connect With Us” link prominently displayed on the “About Company”

homepage. They also have a dedicated “Social Media” tab on the left-hand navigation. Upon clicking on

either of these tabs, users are taken to a listing of all social networks with a link and a description of

what can be found on each channel.

http://www.alaskaair.com/as/www2/help/contacts/social-media.asp

Of note, the company has an interesting feature called “flyer talk” - a forum where customers can

exchange ideas and interact with employees. Users can also login to Flyertalk with their Facebook

account. We tried this and didn’t find a flyertalk forum there, but the company does a great job of

interacting with people on Facebook and uses this channel to also post videos and other company

information.

http://phx.corporate-ir.net/phoenix.zhtml?c=109361&p=irol-IRHome

http://www.alaskaair.com/as/www2/help/contacts/social-media.asp


Follow Us / Stay Connected Some companies have a “Follow Us on the Web” or “Stay Connected” feature. For example, Monsanto

provides a listing of all their social media links on their homepage in a featured area "Follow Us on the

Web".

http://www.monsanto.com/




Agnico-Eagle has a “Follow Us” feature that appears on the top of every page - and once users click on

this they are taken to a page with various ways to "follow" the company such as email alerts, RSS feeds,

Facebook, Twitter and Vimeo (disclosure Agnico-Eagle is a Q4 client).

http://agnico-eagle.com/English/Follow-Us/default.aspx

While Monsanto and Agnico-Eagle do not have a dedicated social media page on their respective

websites, these companies recognize the importance of letting users know of alternate channels where

they can interact with the company and they provide this information on their website, where it can

easily be found.

We strongly recommend if your company is using social media, that you let your constituents know by

adding a "Connect with Us" or "Follow us" area on your corporate website. Otherwise you deprive them

of the opportunity to engage with your company and you limit your organization’s chance to interact

with current and potential shareholders in their chosen medium.

http://www.agnico-eagle.com/

http://agnico-eagle.com/English/Follow-Us/default.aspx


Best Practices for Public Companies Using Social Media Only share material information that has already been disclosed through a Reg FD approved

method.

Social networks can be used to establish your company as thought leaders in your industry;

share industry-related information as well as any other supplemental information to help

provide more background and context about the company’s business and market opportunity,

e.g. videos that showcase corporate assets.

If you are a public company and are already using social networks for marketing and PR you

should also be using them for investor relations content.

If people ask questions that are not IR-related; use this as a customer service opportunity and

direct them to the appropriate channel.

If you are using social channels for IR already, use them consistently e.g. if you share one press

release or event – share them all, over every social network you use.

If you choose to automatically update Twitter via a feed for press releases, include additional

tweets about news, events, or excerpts from specific news items (people like to hear from

humans more than feeds).

If you have a Facebook account be sure to stay on top of any questions asked over this channel,

if you have YouTube and/or SlideShare accounts, you should take the opportunity to post an

additional presentation or video with a relevant member of the company talking about a recent

event such as a quarterly call to provide more context to help in the understanding of what it

means to the company.

Invest time in your profile pages on each social network: include a detailed company profile and

link to your corporate website. You may also want to provide the name of the person

responsible for administering the account and their contact information – this helps people

know that there is an actual person /“official” spokesperson behind the account.

Listen and monitor the conversation to see what is being said about your company and where –

not only on the channels you are using, but on other networks such as wikis and social forums

such as StockTwits or Seeking Alpha.

Display the link(s) to your social networks on your corporate website in the Newsroom, IR or

Contact Us sections.

It may also help to list the social channels your company is using on other material such as press

releases or corporate presentations.

If your company has more than one social network account (for example, some companies have

more than one Twitter account), mention which one is the “official” corporate account and list

the other ones in your profile section.

If you have a social network account dedicated to IR – proactively reach out to shareholders and

ask them to submit questions for upcoming quarterly calls or the annual meeting. This is a good

way to find out if you are dealing with any current or potential shareholders.


Best Practices for Specific Social Media Channels

Best Practices for Twitter

Ensure the investor focused Twitter account is in sync with the corporate/investor website;

content should be posted simultaneously to the website and Twitter.

Include a detailed profile of your company and link to your corporate website as well as your

background image with further information including the name of the person(s) tweeting on

behalf of the company.

If you have more than one Twitter account, clearly indicate what each account is used for – it is

also helpful to indicate the person responsible for each one.

Ensure that you use the channel consistently – if you tweet one press release tweet them all.

Similarly, if you have posted specific IR-related material in the past i.e. notice of a conference

call or an analyst day, ensure you do so each time. Also, it is always best practice to provide a

link back to the associated material, especially if it is housed on your corporate or IR website.

Having a separate Twitter account for IR is a good best practice as it helps followers keep track

of all IR-related information by following one account. It also lets them know that they can ask

IR-related questions on this specific account. And it helps your company monitor and stay on

top of the questions they receive so they can use this information to update company material,

messaging and FAQ’s.

If you have a Twitter account dedicated to IR, be very clear that it is an ‘official’ IR account for

the company. You should also let people know how they can submit questions; recommend

providing the investor relations email address or another way they can get a hold of you or the

main IR contact.

If you live-tweet events, be sure to use specific #hashtags to help people who can’t take part in

the live session and need to do a search later. We also recommend limiting the number of

#hashtags in each tweet, as it can confuse the context of the message. Further, if you live-tweet

your earnings, try and be consistent from one quarter to the next e.g. #eBayQ210.

Twitter is limited to 140 characters, but at the very least a shortened disclaimer should be

provided which links back to the full disclaimer (which should be housed on your website).

Best Practices for Facebook Ensure the investor focused Facebook page is in sync with the corporate/investor website (or

blog); content should be posted simultaneously to the website and Facebook.

Provide a detailed company description as well as any other information your company would

want current or potential shareholders to see. Include a link to your corporate/IR website and

provide other relevant links i.e. an ‘information’ tab. Indicate this is the company’s official

Facebook account, along with the contact name and their information so people know it’s a

company-administered account.

Use the channel to consistently provide information released over Reg FD channels and link

them back, wherever possible to your corporate or IR website.


Regularly monitor the channel to ensure that inquiries are being handled properly – particularly

the discussion board.

Spell out the ‘Terms of Use’ or ‘Discussions Policy’ – particularly for posted comments that are in

poor taste, derogatory etc. and that the company has the right to remove such posts. We have

seen one company demonstrate complete transparency by implementing a ‘removed posts

board’ where offensive posts were removed and the reasons why were given.

Provide your disclaimer (or a shortened version) linking back to the full disclaimer, which should

be housed on your website.

Use Facebook to post supplemental information about the company such as videos that

showcase corporate assets or highlight community-related activities e.g. charitable events etc.

If your company is getting a lot of IR-related or direct questions from shareholders, provide a

synopsis of the information and inform people through other corporate social channels i.e.

Twitter.

Have a variety of tabs – that encompass various aspects of the business such as news, videos,

careers/HR, employees etc. Providing a mosaic of information will help current and potential

shareholders get the complete picture about the company.

Best Practices for IR Blogs Provide insight into news, industry developments and the company – don’t just regurgitate

information in press releases or other company materials.

Use the blog to solicit questions from shareholders in advance of a company event such as a

quarterly earnings call or annual meeting.

Post videos, which will help provide additional commentary around company events such as a

quarterly earnings call or annual meeting.

Provide a “Discussions Policy” and the company’s disclaimer (or a link to where the disclaimer

can be found on the company’s website.)

Although not seen very often, posting the bio and avatar of the main contributor(s) to the blog

can help companies give shareholders a more personal touch. It is also useful to provide contact

information (even it is housed someplace else on the corporate or IR website) for the IR

person/department.

Best Practices for YouTube/SlideShare

If your company is not currently using YouTube or SlideShare for IR (but are planning to do so in

the future), go in and officially register your corporate account. While some third parties

legitimately post real company information, having an ‘official’ account will help users find the

‘voice of authority’ on your company in these channels.

If your company is using YouTube or SlideShare for IR, fill out your profile summary – this will

also help people recognize the company’s official YouTube or SlideShare account.


Even if you don’t use YouTube or SlideShare, you should actively monitor these sites – as you

may discover a protest account. While we don’t advocate addressing every negative comment,

knowing the account exists is important. Your social media policies should help you determine

which negative comments need to be addressed and how best to do so.

If you are using YouTube or SlideShare, be sure to repurpose the video e.g. embed it on your IR

website and if you use other channels like Twitter, be sure to let your followers know you have

posted a new video and provide a link. Similarly, if you have a Facebook account, we

recommend having a separate ’YouTube/Video”’ or ‘SlideShare’ tab, which helps increase

awareness of your company.

Posting presentations on YouTube and SlideShare makes it easy for interested parties, such as

the financial media, institutional and retail shareholders, to share company

videos/presentations as the embed code is easily extracted and can be cut and pasted virtually

anywhere.

SlideShare now offers companies the option of customizing their account, which provides more

control over the design of their channel. We have seen a few companies put links to the other

social networks they are using on their SlideShare profile – this is a good practice, as it helps

ensure that people know of other options where they can view company materials and engage

with them.

Best Practices for LinkedIn Company profiles are automatically populated on LinkedIn - so you should regularly monitor

your company’s information to ensure it is correct.

A new feature was recently launched by LinkedIn which allows anyone to follow a company and

receive updates to any company changes such as personnel which reinforces the point to

monitor the site to ensure accuracy of the information.

In spite of LinkedIn’s limited use for IR, if your company has a presence there, get familiar with

the channel and the information posted on your company – as more investors begin using the

channel, you may receive questions about something they saw on LinkedIn.

LinkedIn is evolving quickly and with the high number of professionals using this channel, it is

likely that company specific services will continue to emerge. Our recommendation is to keep a

close eye on the evolution of LinkedIn as it will only grow in importance to investor relations.


Conclusion Since issuing our two whitepapers last year, which examined and analyzed early adopters who are using

Twitter for IR, we continue to see an increase in the number of companies using this channel for

investor relations – specifically we have found that 65% are now using it for IR, compared to the 35% we

reported in Q3 2009.

Additionally, we are also seeing increased adoption by public companies of other social networks in their

investor relations programs including Facebook, blogs, YouTube and SlideShare. While we have not

seen any companies specifically use LinkedIn for IR purposes, it is clear that it has emerged as an

important channel that IR professionals need to understand.

Findings from this study show that Twitter is used the most for investor-related material, followed by

Facebook, YouTube, SlideShare and blogs:

65% use Twitter for investor-related material

37% use Facebook for investor-related material

29% use YouTube for investor-related material

10% use their corporate blog for investor-related material

10% use SlideShare for investor-related material

93% have a company page on LinkedIn

Our findings suggest that the adoption of social media by public companies to augment their IR program

is approaching a tipping point.

All companies in this study are using social media to provide context about their company – not just

press releases, but to announce strategic partnerships, mergers and acquisitions, events such as

participation in banking or industry-related conferences and quarterly conference calls to name a few.

Although investor dialogue with companies is still low, the usage of replies, retweets and #hashtags by

companies in our study is significant. As more public companies adopt these tools, we believe that

investors will soon engage with companies through these channels.

We will continue to monitor the companies included in this study and add to our research list as we

strive to reveal how public companies are using social media for IR. It will be interesting to see how our

findings evolve over the coming months and we look forward to providing you with our next update.

Once again, we encourage you to review the appendices which includes complete details on all

companies in the study, with links to each of the company‘s accounts.

We invite you follow these companies on Twitter, look them up on Facebook, YouTube, SlideShare and

LinkedIn and visit their corporate/IR website and their blog, where applicable. If your company is

currently using a social network for IR or is just starting and we have not included you in this report,

please follow us on Twitter http://twitter.com/q4websystems, join the IR 2.0 Group on LinkedIn,

become a Fan of Q4 on Facebook or email us at [email protected] and we’ll gladly add you to

the list.

http://twitter.com/q4websystems

http://www.linkedin.com/groups?gid=1893846

http://www.facebook.com/pages/Q4-Web-Systems/12405396627?ref=ts



Appendices

APPENDIX A – ALL COMPANIES INCLUDED IN STUDY

COMPANY NAME

TWITTER Corporate Blog FACEBOOK YOUTUBE SLIDESHARE LINKEDIN

1-800 Flowers

http://twitter.com/1800flowers

http://blog.1800flowers.com/julie/

http://www.facebook.com/1800flowers?v=app_89569512162

http://www.youtube.com/user/1800flowers

No http://www.linkedin.com/companies/1800flowers.com

ABB http://twitter.com/ABBworldwide

http://www.abb.com/product/ap/seitp327/2d5a014938771d6dc12574ce00346f77.aspx

No No No http://www.linkedin.com/companies/abb-ab

Absolute Corp/Absolute Software

http://twitter.com/absolutecorp

No No No No http://www.linkedin.com/companies/absolute-software

Accelrys Software (merged with Symyx Technologies on July 1st)

http://twitter.com/Accelrys


http://www.facebook.com/Accelrys

No http://www.linkedin.com/companies/accelrys

Accenture http://twitter.com/Accenture

No http://www.facebook.com/accenture

http://www.youtube.com/user/Accenture

No http://www.linkedin.com/companies/accenture

Access Pharma

http://twitter.com/Accesspharma

http://www.accesspharma.com/newsroom/2010/

http://www.facebook.com/pages/Access-Pharmaceuticals-Inc/81551838225

No http://www.slideshare.net/accesspharma/access-pharmaceuticals-inc-investor-presentation

http://www.linkedin.com/companies/access-pharmaceuticals-inc.

Adaptec Company

http://twitter.com/Adaptec_Inc

http://storageadvisors.adaptec.com/

http://www.adaptec.com/facebook/

http://www.youtube.com/user/AdaptecChannel

No http://www.linkedin.com/companies/adaptec

Advanced Micro Devices

http://twitter.com/AMD_Unprocessed

http://blogs.amd.com/unprocessed/

http://www.facebook.com/AMD

http://www.youtube.com/amdunprocessed

No http://www.linkedin.com/companies/amd

Advent Software

http://twitter.com/adventsoftware

No http://www.facebook.com/pages/San-Francisco-CA/Advent-Software/251414225401

http://www.youtube.com/user/adventsoftware

No http://www.linkedin.com/companies/advent-software ; http://www.linkedin.com/groups?gid=2618490

Agilent Technologies

http://twitter.com/Agilent

No http://www.facebook.com/pages/Agilent-Careers/116956028854

No No http://www.linkedin.com/companies/agilent-technologies

Agnico-Eagle

http://twitter.com/agnico_eagle

No http://bit.ly/dCGagR

http://vimeo.com/user2244838/videos

http://www.slideshare.net/agnico

http://www.linkedin.com/companies/agnico-eagle-mines











http://twitter.com/ABBworldwide



















http://twitter.com/Accenture



http://www.facebook.com/accenture

















http://www.slideshare.net/accesspharma/access-pharmaceuticals-inc-investor-presentation
























http://www.facebook.com/pages/San-Francisco-CA/Advent-Software/251414225401












Akamai Technologies

http://twitter.com/Akamai

No http://www.facebook.com/pages/Akamai-Technologies/6918186981

No No http://www.linkedin.com/companies/akamai-technologies

Alaska Airlines

http://twitter.com/AlaskaAir

No http://www.facebook.com/alaskaairlines

http://www.youtube.com/AlaskaAirVids

No http://www.linkedin.com/companies/alaska-airlines

Alcoa http://twitter.com/Alcoa

No http://www.facebook.com/alcoa

http://www.slideshare.net/alcoa

http://www.linkedin.com/companies/alcoa

Allergan http://twitter.com/Allergan

No No No No http://www.linkedin.com/companies/allergan

Alliant Techsystems

http://twitter.com/ATK

No No http://www.youtube.com/user/allianttechsystems

No http://www.linkedin.com/companies/atk

Allscripts Misys

http://twitter.com/AllscriptsMisys; https://twitter.com/eteamusa; https://twitter.com/allscriptsjobs

No http://www.facebook.com/pages/Allscripts/56138480422


No http://www.linkedin.com/companies/allscripts

Allstate Insurance

http://twitter.com/allstate (no IR)

No http://www.facebook.com/Allstate

http://www.youtube.com/allstate

No http://www.linkedin.com/companies/allstate

Altera Corporation

http://twitter.com/alteracorp

http://www.alteraforum.com

http://www.facebook.com/alteracorp

http://www.youtube.com/alteracorp

No http://www.linkedin.com/companies/altera

Amazon.com

http://twitter.com/amazon

No http://www.facebook.com/Amazon?ref=share

http://www.youtube.com/user/amazon

No http://www.linkedin.com/companies/amazon.com

American Electric Power

http://twitter.com/AEPnews

No http://www.facebook.com/americanelectricpower

No http://www.linkedin.com/companies/american-electric-power

American Express

http://twitter.com/americanexpress

No http://www.facebook.com/americanexpress

http://www.youtube.com/americanexpress

No http://www.linkedin.com/companies/american-express

American Greetings

http://twitter.com/amgreetings

No http://www.facebook.com/AmericanGreetings?ref=mf

No No http://www.linkedin.com/companies/american-greetings

Amgen http://twitter.com/Amgen

No No No No http://www.linkedin.com/companies/amgen

Aspen Technology

http://twitter.com/AspenTech

No http://www.facebook.com/aspentech

http://www.youtube.com/user/AspenTechnologyInc

No http://www.linkedin.com/companies/aspen-technology

AstraZeneca http://twitter.com/AstraZenecaUS

http://www.azhealthconnections.com/

http://www.facebook.com/AstraZenecaUSCommunityConnections

http://www.youtube.com/user/azvideochannel

No http://www.linkedin.com/companies/astrazeneca

ASX_Ltd http://twitter.com/ASX_Ltd

No http://www.facebook.com/group.php?gid=9060812685

No No http://www.linkedin.com/companies/asx

AT&T http://twitter.com/ATTNews

http://www.att.com/gen/press-room?pid=5000

http://www.facebook.com/ATT

http://www.youtube.com/shareatt

No http://www.linkedin.com/companies/at%26t





http://twitter.com/Allergan

http://twitter.com/Allergan



http://www.youtube.com/user/allianttechsystems



http://twitter.com/allstate%20(no%20IR)



http://www.alteraforum.com/

http://www.alteraforum.com/


















ATCO Group http://twitter.com/ATCO

No http://www.facebook.com/ATCOGroup

No No http://www.linkedin.com/companies/atco-group

Atlas Copco http://twitter.com/AtlasCopcoGroup

No http://www.facebook.com/atlascopco

No http://www.slideshare.net/AtlasCopcoGroup/atlas-copco-history

http://www.linkedin.com/companies/atlas-copco

Aura Minerals

http://twitter.com/Auraminerals

No No No http://www.slideshare.net/shosein/aura-minerals

http://www.linkedin.com/companies/510867

Avnet, Inc. http://twitter.com/MichelleGorel

No No http://www.youtube.com/user/AvnetTSAmericas

http://www.slideshare.net/AxionCEO/axion-niba-presentation?from=ss_embed

http://www.linkedin.com/companies/avnet

Axion International

http://twitter.com/AxionGrowth

http://axih.webir.com/

http://www.facebook.com/pages/Axion-International-Holdings/187441650118

No No http://www.linkedin.com/groups?trk=anet_ug_hm&gid=117141&home=&goback=.gdr_1262451431800_1

Baker Hughes

http://twitter.com/BHInc

No No No No http://www.linkedin.com/companies/baker-hughes

Bard Ventures

http://twitter.com/BardVentures

No http://www.facebook.com/BardVentures

No No http://bit.ly/dgzOtf

Barnes & Noble

http://twitter.com/BNBuzz

No http://www.facebook.com/barnesandnoble

No No http://www.linkedin.com/companies/barnes-%26-noble

Barrick Gold http://twitter.com/BarrickGold

No http://www.facebook.com/barrick.gold.corporation

No http://www.slideshare.net/BarrickGold

http://www.linkedin.com/companies/barrick-gold-corporation

BASF http://twitter.com/BASF_IR

No http://www.facebook.com/basfcareer

No http://www.linkedin.com/companies/basf

Batelco http://twitter.com/batelco

No http://www.facebook.com/batelco

http://www.youtube.com/batelco

No http://www.linkedin.com/companies/batelco-jordan

Baxter International

http://twitter.com/baxter_intl

No http://www.facebook.com/pages/Deerfield-IL/Baxter-International-Inc/102035033580?filter=3

No No http://www.linkedin.com/companies/baxter-healthcare

Bayer http://twitter.com/BayerHealthCare

No No No No http://www.linkedin.com/companies/bayer

Best Buy http://twitter.com/BestBuy http://twitter.com/susanbusch

No http://www.facebook.com/bestbuy

http://www.youtube.com/user/bestbuy

No http://www.linkedin.com/companies/best-buy

Bidz Auctions

http://twitter.com/BidzAuctions


http://www.youtube.com/watch?v=SrcpyadyX18

No http://www.linkedin.com/companies/bidz.com

BlackRock http://twitter.com/BlackRockFunds

No No No No http://www.linkedin.com/companies/blackrock









http://www.facebook.com/BardVentures



http://www.facebook.com/barrick.gold.corporation



http://twitter.com/BASF_IR

http://twitter.com/BASF_IR

http://twitter.com/BestBuy





http://twitter.com/BlackRockFunds




Blockbuster http://twitter.com/blockbuster

No http://www.facebook.com/blockbusterinc

No No http://www.linkedin.com/companies/blockbuster

BMC Software

http://twitter.com/bmcsoftware

No http://www.facebook.com/pages/BMC-Software/94099042471

No No http://www.linkedin.com/companies/bmc-software

BMO Capital Markets (I & corp. banking arm of BMO finan.grp)

http://twitter.com/bmocm

No http://www.facebook.com/pages/BMO-Capital-Markets/103710569667352?v=desc&ref=search

No http://www.linkedin.com/companies/2589

BMW http://twitter.com/bmw_global

No http://www.facebook.com/bmwgroupview

http://www.youtube.com/user/BMWGroupView

No http://www.linkedin.com/companies/bmw

Boeing http://twitter.com/boeingairplanes; http://twitter.com/BoeingCorporate

http://boeingblogs.com/randy/

http://www.facebook.com/pages/Boeing/25362251550

No No http://www.linkedin.com/companies/boeing

Bombardier http://twitter.com/Bombardier

No No No No http://www.linkedin.com/companies/bombardier

Borders Books

http://twitter.com/Borders

No http://www.facebook.com/Borders

http://www.youtube.com/user/bordersmedia

No http://www.linkedin.com/companies/borders-books

BP_America http://twitter.com/BP_America

No http://www.facebook.com/BPAmerica

http://www.youtube.com/bpplc

No http://www.linkedin.com/companies/bp

BridgeWater Systems

http://twitter.com/BridgewaterSys

http://www.mobilegetspersonal.com/;

No http://www.youtube.com/user/BridgewaterSys#p/f

No http://www.linkedin.com/companies/bridgewater-systems

Bristol-Myers Squibb

http://twitter.com/bmsnews

No No No No http://www.linkedin.com/companies/bristol-myers-squibb

British Airways N.A.

http://twitter.com/BritishAirways

No http://www.facebook.com/pages/British-Airways-Plc/12262669771

http://www.youtube.com/user/FlyBritishAirways

No http://www.linkedin.com/companies/british-airways

British Gas http://twitter.com/BritishGas

No http://www.facebook.com/britishgas

http://www.youtube.com/user/britishgas

No http://www.linkedin.com/companies/british-gas

Brocade http://twitter.com/BRCDcomm

No http://www.facebook.com/pages/Brocade/111983056070

http://www.youtube.com/user/BrocadeVideo

No http://www.linkedin.com/companies/brocade

Build-A-Bear Workshop

http://twitter.com/buildabear

No http://www.facebook.com/Buildabear

http://www.youtube.com/user/Buildabearworkshop1

No http://www.linkedin.com/companies/build-a-bear-workshop

Campbell Soup

http://twitter.com/CampbellSoupCo

http://community.campbellkitchen.com/category/Campbells-Soup/400000000

http://www.facebook.com/can.of.campbells.soup

No No http://www.linkedin.com/companies/campbell-soup-company

Canada Gas http://twitter.com/canadagas

No http://www.facebook.com/canadagas

No No http://www.linkedin.com/companies/910990

http://twitter.com/blockbuster



http://www.facebook.com/pages/BMO-Capital-Markets/103710569667352?v=desc&ref=search






http://www.linkedin.com/companies/bmw



http://twitter.com/boeingairplanes














http://twitter.com/BritishGas










Capgemini http://twitter.com/Capgemini


http://www.youtube.com/user/capgeminimedia

No http://www.linkedin.com/companies/capgemini

CarMax http://twitter.com/CarMax

No http://www.facebook.com/CarMax

http://www.youtube.com/user/CarMaxTV

No http://www.linkedin.com/companies/carmax

Casella waste systems

http://twitter.com/ResourceCasella

No http://www.facebook.com/ZeroSort

No http://www.linkedin.com/companies/casella-waste-systems

Catch The Wind

http://twitter.com/CatchTheWindInc

No No No No http://www.linkedin.com/companies/catch-the-wind-inc.

Caterpillar http://twitter.com/CaterpillarInc

http://www.cat.com/cda/search/search/search?searchField=blog&Search=Search&s=25&m=37523&x=7

http://www.facebook.com/caterpillarinc

http://www.youtube.com/caterpillarinc

No http://www.linkedin.com/companies/caterpillar-inc

Cell Therapeutics

http://twitter.com/CellTherapeutic

No http://www.facebook.com/pages/Seattle-WA/Cell-Therapeutics-Inc-CTI-CTIC/357680628617

No No http://www.linkedin.com/companies/cell-therapeutics-inc.

Pulte Homes http://twitter.com/PulteHomes

No No No http://www.linkedin.com/companies/4884

Centrica plc http://twitter.com/centricaplc

http://www.centrica.com/index.asp?pageid=154&section=blog

http://bit.ly/a4QNIL

http://www.youtube.com/centricaplc

No http://www.linkedin.com/companies/british-gas

Cerner Corporation

http://twitter.com/cerner

No http://www.facebook.com/Cerner

http://www.youtube.com/user/CernerCorporation

No http://www.linkedin.com/companies/cerner-corporation

CGI http://twitter.com/CGI_IR

No No No No http://www.linkedin.com/companies/cgi

Chevron http://twitter.com/Chevron

No http://www.facebook.com/posted.php?id=431744650466&share_id=100246013355248&comments=1#!/Chevron

No No http://www.linkedin.com/companies/chevron

China Wind Power

http://twitter.com/ChinaWindPower


http://www.facebook.com/ChinaWindPower

No No http://www.linkedin.com/companies/china-windpower-group-limited

Cisco Systems

http://twitter.com/CiscoSystems

http://investor.cisco.com/index.cfm

http://www.facebook.com/Cisco

http://www.youtube.com/CSCOPR

No http://www.linkedin.com/companies/cisco-systems ; http://bit.ly/cD9GO6

Citrix Systems

http://twitter.com/citrix

http://web.citrix.com/blogosphere/

http://www.facebook.com/Citrix

No No http://www.linkedin.com/companies/citrix-systems ; http://www.linkedin.com/groups?gid=58781








http://twitter.com/PulteHomes







http://twitter.com/CGI_IR

http://twitter.com/CGI_IR




http://twitter.com/PGNewsUS












ClearWire http://twitter.com/clearwire

No No http://www.youtube.com/user/clearwireless

No http://www.linkedin.com/companies/clearwire ; http://bit.ly/9fTUWI

CME Group http://twitter.com/CMEGroup; http://twitter.com/allanschoenberg

http://openmarkets.cmegroup.com/

http://www.facebook.com/CMEGroup

No No http://www.linkedin.com/companies/cme-group?trk=co_search_results&goback=.cps_1277225877639_1

Coach http://twitter.com/coach

No http://www.facebook.com/Coach?v=app_10339498918

http://www.youtube.com/user/coach


Cobham plc http://twitter.com/Cobham_plc

No No No No http://www.linkedin.com/companies/546471

Coca-Cola http://twitter.com/CocaCola

http://www.coca-colaconversations.com/

http://www.facebook.com/cocacola?v=app_161193133389

http://www.youtube.com/user/cocacola

No http://www.linkedin.com/companies/the-coca-cola-company

Coinstar http://twitter.com/ChChing

No http://www.facebook.com/Coinstar?ref=ts

http://www.youtube.com/coinstartv

No http://www.linkedin.com/companies/coinstar

Colorado GoldFields

http://twitter.com/CGFIA

No No http://www.youtube.com/user/ColoradoGoldfields

No No

CommVault http://twitter.com/CommVault

No http://www.facebook.com/CommVault

http://www.youtube.com/commvaultsystems#p/u

No http://www.linkedin.com/companies/commvault ; http://www.linkedin.com/groups?about=&gid=2360524&trk=anet_ug_grppro

Compellent http://twitter.com/Compellent

http://www.compellent.com/Community/Blog/

http://www.facebook.com/Compellent

http://www.youtube.com/user/CompellentCML

No http://www.linkedin.com/companies/compellent-technologies ; http://www.linkedin.com/groups?home=&gid=47560

Compuware http://twitter.com/compuware

http://blog.compuware.com/

http://www.facebook.com/compuware

http://www.youtube.com/compuware

http://www.slideshare.net/compuware/compuware-to-acquire-gomez

http://www.linkedin.com/companies/compuware

ComScore Inc.

http://twitter.com/comScore

http://blog.comscore.com/

http://www.facebook.com/home.php?#!/comScore?ref=ts

http://www.youtube.com/user/comscore

No http://www.linkedin.com/companies/comscore-inc.

Conoco Phillips

http://twitter.com/conocophillips

No http://www.facebook.com/pages/Houston-TX/ConocoPhillips/173793155340?ref=ts

http://www.youtube.com/conocophillips

No http://www.linkedin.com/companies/conocophillips

CNO Financial Group

http://twitter.com/ConsecoSales; http://twitter.com/ConsecoMrktg

No No No No http://www.linkedin.com/companies/cno-financial-group

http://www.linkedin.com/companies/clearwire%20%20%20%20;











http://twitter.com/ChChing

http://twitter.com/ChChing









Constellation Energy

http://twitter.com/ConstellationEG

No No http://www.youtube.com/user/ConstellationEnergy

No http://www.linkedin.com/companies/constellation-energy

Continental Airlines

http://twitter.com/continental

http://travel.blogcarnival.com/archives/continental_airlines/index.html

http://www.facebook.com/?ref=home#!/continentalairlines?ref=ts

No No No

Convergys http://twitter.com/convergys

http://www.convergys.com/insights/rm_blogs.php

http://www.facebook.com/pages/Convergys/179559970785

http://www.youtube.com/user/ConvergysCorp

No http://www.linkedin.com/companies/convergys

Cord Blood America

http://twitter.com/cordbloodamer

http://www.cordblood-america.com/investors/ir-blog

http://www.facebook.com/cbai.usa?ref=ts2

http://www.youtube.com/user/cordbloodamerica

No http://www.linkedin.com/companies/cord-blood-america

CPK Restaurants

http://twitter.com/calpizzakitchen

No http://www.facebook.com/californiapizzakitchen

http://www.youtube.com/user/CPKTelevision

No http://www.linkedin.com/companies/california-pizza-kitchen

Credit Suisse http://twitter.com/creditsuisse

No http://www.facebook.com/creditsuisse

http://www.youtube.com/creditsuissevideos


Crocs Shoes http://twitter.com/Crocs

http://blog.crocs.com/

http://www.facebook.com/Crocs?ref=ts

http://www.youtube.com/user/crocsinc

No http://www.linkedin.com/companies/crocs-inc

CSX http://twitter.com/CSX

No http://www.facebook.com/pages/CSX-Careers/268888951856?v=info

No No http://www.linkedin.com/companies/csx-transportation

DaVita http://twitter.com/DaVitaJobs

http://www.davita.com/blogs

http://www.facebook.com/home.php#!/pages/DaVita/104163092953277?ref=ts

http://www.youtube.com/user/DaVitaKidneyCare

No http://www.linkedin.com/companies/davita

Dell http://twitter.com/DellSMBnews

http://en.community.dell.com/dell-blogs/b/dell-shares/default.aspx

http://www.facebook.com/dell

http://www.youtube.com/user/DellVlog


http://www.linkedin.com/companies/dell

Delta Air Lines

http://twitter.com/DeltaAirLines

:http://blog.delta.com/

No http://www.youtube.com/user/DeltaAirLines

http://www.linkedin.com/companies/delta-air-lines

Deutsche EuroShop AG

http://twitter.com/DES_AG

No http://www.facebook.com/desag

http://www.youtube.com/DeutscheEuroShop

http://www.slideshare.net/desag


Devon Energy

http://twitter.com/devonenergy


No No http://www.linkedin.com/companies/devon-energy

DIGI http://twitter.com/DiGi_Telco

No http://www.facebook.com/pages/Digi/299394463916

http://www.youtube.com/digidotcom

No http://www.linkedin.com/companies/digi-international

Dillard's Inc. http://twitter.com/DillardsStores

No http://www.facebook.com/Dillards

No No http://www.linkedin.com/companies/dillards

DirectTV http://twitter.com/DIRECTV

No http://www.facebook.com/directv

http://www.youtube.com/user/directv

No http://www.linkedin.com/companies/directv

DISH Network

http://twitter.com/dishnetwork

No http://www.facebook.com/dishnetwork

No No http://www.linkedin.com/companies/dish-network
















http://twitter.com/DaVitaJobs





http://twitter.com/DellSMBnews










http://www.youtube.com/user/DeltaAirLines









http://www.facebook.com/dishnetwork




Domino's Pizza

http://twitter.com/dominos

No http://www.facebook.com/Dominos

http://www.youtube.com/user/dominosvids

No http://www.linkedin.com/companies/domino%27s-pizza

Dragon Wave

http://twitter.com/DragonWave

http://www.dragonwaveinc.com/blogs.asp

No No http://www.linkedin.com/companies/dragonwave-inc.

drugstoredotcom

http://twitter.com/drugstoredotcom

No http://www.facebook.com/drugstore.com

No No http://www.linkedin.com/companies/drugstore.com

Duke Energy http://twitter.com/DukeEnergyNews

http://news.duke-energy.com/

No http://www.youtube.com/user/dukeenergymediactr

No

Eaton Corporation

http://twitter.com/eatoncorp

No http://www.facebook.com/eatoncorporation

No http://www.linkedin.com/companies/eaton-corporation

Ebay http://twitter.com/ebayinkblog

No http://www.facebook.com/ebayinc

http://www.youtube.com/user/ebay

No http://www.linkedin.com/companies/ebay

Electronic Arts

http://twitter.com/EA

No No http://www.youtube.com/user/EA

No http://www.linkedin.com/companies/electronic-arts

CenturyLink http://twitter.com/CenturyLink

http://community.centurylink.com/regulatoryblog/

http://www.facebook.com/CenturyLink?v=info

http://www.youtube.com/user/centurylink

No http://www.linkedin.com/companies/centurylink

Embraer http://twitter.com/irembraer

No http://www.facebook.com/pages/Embraer/305961729456

http://www.youtube.com/user/Embraer

No http://www.linkedin.com/companies/embraer

EMC Corp http://twitter.com/emccorp; http://twitter.com/rsasecurity (security div. of EMC)

http://www.emc.com/community/

http://www.facebook.com/EMCDocumentum

http://www.youtube.com/user/PointBB

No http://www.linkedin.com/companies/emc

EMS Tech http://twitter.com/EMSSATCOM

No http://www.facebook.com/pages/Norcross-GA/EMS-Technologies-Inc/176050004096

No No http://www.linkedin.com/companies/ems-technologies

Emulex http://twitter.com/Emulex

http://www.emulex.com/blog/

http://www.facebook.com/pages/Emulex-Corporation/116933412473

http://www.youtube.com/EmulexVideo

http://www.slideshare.net/emulex

http://www.linkedin.com/companies/emulex

Encana Corp.

www.twitter.com/encanacorp

http://www.encana.com/investors/

No No No http://www.linkedin.com/companies/encana

Energizer Resources

http://twitter.com/EnergizerResInc

No No No No No

Ericsson http://twitter.com/Ericssonpress

No No No No http://www.linkedin.com/companies/ericsson

Exar Corporation

http://twitter.com/ExarCorp

No No No No http://www.linkedin.com/companies/exar-corporation

Exeter Resource

http://twitter.com/ExeterResource

No http://www.facebook.com/pages/Vancouver-BC/Exeter-Resource-Corporation/7421

No http://www.slideshare.net/ExeterResource

No




http://twitter.com/DukeEnergyNews









http://twitter.com/emccorp
















http://www.twitter.com/encanacorp












5596524?ref=ts

ExxonMobil http://twitter.com/exxonmobil

No http://www.facebook.com/pages/Boycott-ExxonMobil/304328864370

No No http://www.linkedin.com/companies/exxonmobil

FalconStor Software

http://twitter.com/FalconStor

http://www.falconstor.com/en/pages/?pn=Blogs

No http://www.youtube.com/user/FalconStor

http://www.slideshare.net/FalconStor

http://www.linkedin.com/companies/falconstor-software

FedEx http://twitter.com/FedExNews

http://citizenshipblog.fedex.designcdt.com/node/711

http://www.facebook.com/FedEx

http://www.youtube.com/user/fedex

No http://www.linkedin.com/companies/fedex

Fiat Group http://twitter.com/Fiatgroup

http://www.fiatforum.com/blogs/

http://www.facebook.com/pages/Fiatgroup/104787749065?ref=ts

No No http://www.linkedin.com/companies/fiat-spa

Foot Locker http://twitter.com/foot_locker

No http://www.facebook.com/footlocker

http://www.youtube.com/user/footlocker

No http://www.linkedin.com/companies/foot-locker

Ford Motor http://twitter.com/ford

http://blog.ford.com/

http://www.facebook.com/ford

http://www.youtube.com/ford

http://www.slideshare.net/FordMotorCompany

http://www.linkedin.com/companies/ford-motor-company

Forrester Research

http://twitter.com/forrester

http://www.forrester.com/community?cm_re=Navigation_010710-_-community_tab-_-community

http://www.facebook.com/pages/Forrester-Careers/15285587889

http://www.youtube.com/user/ForresterResearch

No http://www.linkedin.com/companies/forrester-research

GameStop http://twitter.com/GameStop

No http://www.facebook.com/GameStop?v=app_4949752878

No No http://www.linkedin.com/companies/gamestop

GAP http://twitter.com/Gap

No http://www.facebook.com/gap

http://www.youtube.com/user/Gap

No http://www.linkedin.com/companies/gap-inc.

Garmin http://www.twitter.com/GarminStock ; http://twitter.com/JakesJournal

http://garmin.blogs.com/

http://www.facebook.com/pages/Garmin/8329645705

http://www.youtube.com/user/garminblog

No http://www.linkedin.com/companies/garmin-international

Gartner Technology

http://twitter.com/Gartner_inc

http://blogs.gartner.com/

http://www.facebook.com/Gartner

http://www.youtube.com/user/Gartnervideo

http://www.slideshare.net/gartner

http://www.linkedin.com/companies/gartner?trk=copro_t

General Electric

http://twitter.com/GE_Reports

http://ge.geglobalresearch.com/blog/


http://www.youtube.com/user/GEreports

No http://www.linkedin.com/companies/ge

General Motors

http://twitter.com/Gmblogs; http://twitter.com/GMnewsUS

No http://www.facebook.com/generalmotors

http://www.youtube.com/user/gmblogs

No http://www.linkedin.com/companies/general-motors

Genzyme Corporation

http://twitter.com/genzymecorp

No No No No http://www.linkedin.com/companies/genzyme









http://twitter.com/Fiatgroup






http://twitter.com/foot_locker





















http://twitter.com/GMblogs







Geodex Minerals

http://twitter.com/GeodexMinerals

No http://www.facebook.com/pages/Geodex-Minerals-Ltd/124802827540957

No No No

Given Imaging

http://twitter.com/GivenImaging

No http://www.facebook.com/pages/Atlanta-GA/Given-Imaging/88834045591

No No http://www.linkedin.com/companies/given-imaging

GOL Airlines http://twitter.com/GolInvest; http://twitter.com/promocaogol

No No No No http://www.linkedin.com/companies/gol-airlines

Google http://twitter.com/google

http://www.google.com/intl/en/press/blogs/directory.html

http://www.facebook.com/Google


No http://www.linkedin.com/companies/google

Green Mtn Coffee

http://twitter.com/GreenMtnCoffee

http://www.greenmountaincafe.com/

http://www.facebook.com/GreenMountainCoffee

http://www.youtube.com/user/greenmountaincoffee2

No http://www.linkedin.com/companies/green-mountain-coffee-roasters

Greenscape Capital

http://twitter.com/GreenscapeCap

No http://www.facebook.com/GreenscapeCapital

No No http://www.linkedin.com/companies/greenscape-capital-group

GlaxoSmithKline


http://www.morethanmedicine.us.gsk.com/blog/

http://www.facebook.com/pages/GlaxoSmithKline/34129818113

http://www.youtube.com/user/GSKvision

No http://www.linkedin.com/companies/glaxosmithkline

Grand Power Logistics

no twitter account

http://grandpowerlogistics.posterous.com/

No No No No

GWS Technologies

http://twitter.com/GreenWindSolar

No http://www.facebook.com/pages/Scottsdale-AZ/GWS-Technologies-Inc/114756811876453

No No No

H&R Block http://twitter.com/HRBlock

http://getitright.hrblock.com/blogs.html

http://www.facebook.com/hrblock

http://www.youtube.com/user/TaxCutContest

No http://www.linkedin.com/companies/h%26r-block

Harley Davidson

http://twitter.com/harleydavidson

http://www.harley-davidson.com/wcm/Content/Pages/Events/105th_Coverage/blog.jsp?locale=en_US

http://www.facebook.com/harley-davidson

http://www.youtube.com/user/HarleyDavidson

No http://www.linkedin.com/companies/harley-davidson-motor-company

Henkel http://twitter.com/Henkel

http://www.henkel-smile-blog.com/

http://www.facebook.com/HenkelNA

http://www.youtube.com/henkel

No http://www.linkedin.com/companies/henkel-cee ; http://www.linkedin.com/groups?gid=731837

Hennes & Mauritz

http://twitter.com/HM_News; http://twitter.com/hm

No http://www.facebook.com/hm

http://www.youtube.com/user/hennesandmauritz

No http://www.linkedin.com/companies/h%26m




























http://twitter.com/HRBlock

http://twitter.com/HRBlock






















Hershey's http://twitter.com/hersheys; http://twitter.com/hersheycareers; http://twitter.com/InsideHershey

http://www.hersheys.com/pledge/survivorblog.aspx

http://www.facebook.com/HERSHEYS

No No http://www.linkedin.com/companies/the-hershey-company

Hewlett-Packard

http://twitter.com/HPCorp http://twitter.com/hpnews; http://twitter.com/HPNews; http://twitter.com/hp_smb; http://twitter.com/HP_SmallBiz

No http://www.facebook.com/HP

http://www.youtube.com/user/HP

http://www.slideshare.net/hewlettpackard

http://www.linkedin.com/companies/hp-software

HTC http://twitter.com/HTC

No http://www.facebook.com/HTC

http://www.youtube.com/htc

No http://www.linkedin.com/companies/htc

IDO Security http://twitter.com/IDOI

No No http://www.youtube.com/user/idosecurity

http://www.slideshare.net/IDOsecurity/ido-security-presentation

No

ID Watchdog

http://twitter.com/IDWatchdogIR

No http://www.facebook.com/pages/ID-Watchdog/105915288896

http://www.youtube.com/user/idwatchdog

http://www.slideshare.net/IDWatchdog/id-watchdog-investor-presentation

http://www.linkedin.com/companies/id-watchdog

Infosys http://twitter.com/Infosys

http://www.infosysblogs.com/

No http://www.youtube.com/user/InfosysTechnologies

http://www.slideshare.net/Infosys

http://www.linkedin.com/companies/infosys

Ingram Micro

http://twitter.com/IngramMicroInc

No No No No http://www.linkedin.com/companies/ingram-micro-india-pvt-ltd

Insight Enterprises

http://twitter.com/InsightEnt

No http://www.facebook.com/pages/Tempe-AZ/Insight-Enterprises/72885037304

No No No

Intel http://twitter.com/intelnews

http://www.intel.com/pressroom/kits/sm/index.htm?iid=pr1_hplinks_smr

http://www.facebook.com/Intel

http://www.youtube.com/user/channelintel

No http://www.linkedin.com/companies/intel

Intercontinental Hotels Group

http://twitter.com/IHGPLC

No http://www.facebook.com/corporateIHG

No No http://www.linkedin.com/companies/intercontinental-hotels-group

Intuit http://twitter.com/Intuit

http://quickbase.intuit.com/blog/

http://www.facebook.com/intuitcareers?ref=ts

http://www.youtube.com/user/IntuitQuickBooks

No http://www.linkedin.com/companies/intuit?trk=co_search_results&goback=.cps_1242843797782_1

Iron Mountain

http://twitter.com/IronMountainInc

No http://www.facebook.com/pages/Iron-Mountain/579038

No No http://www.linkedin.com/companies/iron-mountain-records-





http://twitter.com/HPCorp











http://twitter.com/IDOI

http://twitter.com/IDOI




















84510?v=info management

JC Penney http://twitter.com/jcpenney

No http://www.facebook.com/jcpenney

http://www.youtube.com/jcpenney

No http://www.linkedin.com/companies/jcpenney

Jet Blue http://twitter.com/JetBlue

No http://www.facebook.com/JetBlue

http://www.youtube.com/user/JetBlueCorpComm

No http://www.linkedin.com/companies/jetblue-airways

Johnson & Johnson


http://jnjbtw.com/

http://www.facebook.com/pages/Johnson-Johnson-Network/126297030950/

http://www.youtube.com/user/JNJhealth

No http://www.linkedin.com/companies/johnson-%26-johnson

Juniper Networks

http://twitter.com/JuniperNetworks

http://www.juniper.net/us/en/community/blogs/

http://www.facebook.com/JuniperNetworks

http://www.youtube.com/junipernetworks

http://www.slideshare.net/junipernetworks

http://www.linkedin.com/companies/juniper-networks

Kender Solar

http://twitter.com/KenderSolar

No http://www.facebook.com/pages/Kender-Energy-Inc/254216265178

No No No

Kenneth Cole

http://twitter.com/KennethCole

No http://www.facebook.com/KennethColeProductions?ref=ts

http://www.youtube.com/user/kennethcolenewyork

No http://www.linkedin.com/companies/kenneth-cole-productions

Kinross Gold http://twitter.com/KinrossGold

No No No No http://www.linkedin.com/companies/kinross-gold-corporation

Kindred Healthcare

http://twitter.com/kindredhealth

No http://www.facebook.com/KindredHealth?ref=ts

http://www.youtube.com/user/kindredhealthcareinc

No http://www.linkedin.com/companies/kindred-healthcare

Kodak http://twitter.com/kodakCB http://twitter.com/kodakcl

http://www.kodak.com/US/en/corp/ourCompany/index.jhtml?pq-path=13552

http://www.facebook.com/kodak

http://www.youtube.com/user/KodakTube

No http://www.linkedin.com/companies/eastman-kodak

Kontron http://twitter.com/kontron

No No No No http://www.linkedin.com/companies/kontron

Korean Air http://twitter.com/KoreanAir_KE

No http://www.facebook.com/KoreanAir

http://www.youtube.com/user/KoreanAirChannel

No http://www.linkedin.com/companies/korean-air

Kraft Foods http://twitter.com/kraftfoods

http://www.candyblog.net/blog/category/kraft/

http://www.facebook.com/KraftFoods

No No http://www.linkedin.com/companies/kraft-foods

Lafarge http://twitter.com/LafargeGroup

No http://www.facebook.com/Lafarge

No No http://www.linkedin.com/companies/lafarge

Lanxess http://twitter.com/LANXESSnews

No http://www.facebook.com/pages/lanxess/57385951575

http://www.youtube.com/user/lanxessapac

No http://www.linkedin.com/companies/lanxess

leapfrog http://twitter.com/LeapFrog

http://community.leapfrog.com/

http://www.facebook.com/LeapFrog

No http://www.linkedin.com/companies/leapfrog?trk=co_search_results&goback=.cps_1277411621938_1

Lennar http://twitter.com/Lennar

http://www.lennar.com/campaigns/_National/LennarBlogs/ind

http://www.facebook.com/Lennar

http://www.youtube.com/user/LennarOnline

No http://www.linkedin.com/companies/lennar




http://jnjbtw.com/

http://jnjbtw.com/







http://twitter.com/kodakCB














http://www.lennar.com/campaigns/_National/LennarBlogs/index.htm





ex.htm

Life Technologies

http://twitter.com/LIFECorporation

No http://www.facebook.com/pages/Life-Technologies/100685839626?ref=ts

http://www.youtube.com/user/LifeTechnologiesCorp

No http://www.linkedin.com/companies/life-technologies_2861

Limelight Networks

http://twitter.com/llnw

http://blog.llnw.com/

http://www.facebook.com/pages/Limelight-Networks-Inc/94192452191

No No http://www.linkedin.com/companies/limelight-networks

Lockheed Martin

http://twitter.com/LockheedMartin

No No http://www.youtube.com/user/LockheedMartinVideos

No http://www.linkedin.com/companies/lockheed-martin

Logan Resources Ltd.

http://twitter.com/LoganResources

Yes/ No No No

Logitech http://twitter.com/logitech

http://www.logitech.com/en-ca/corporate/blog

http://www.facebook.com/Logitech

http://www.youtube.com/user/logitech

No http://www.linkedin.com/companies/logitech

Lowes http://twitter.com/Lowes

No http://www.facebook.com/lowes

http://www.youtube.com/user/Lowes

No http://www.linkedin.com/companies/lowe%27s

lululemon http://twitter.com/lululemon

http://www.lululemon.com/community/blog/

http://www.facebook.com/lululemon

http://www.youtube.com/user/lululemonathleticaV

No http://www.linkedin.com/companies/lululemon-athletica

Lupatech http://twitter.com/LupatechSA

http://www.lupatech.com.br/blog/

No No No http://www.linkedin.com/companies/lupatech---monitoring-systems

Macy's http://twitter.com/MacysInc

No http://www.facebook.com/Macys

http://www.youtube.com/user/macys

No http://www.linkedin.com/companies/macy%27s

MAN SE http://twitter.com/MAN_Group


No No http://www.linkedin.com/companies/man?trk=co_search_results&goback=.cps_1274711994270_1

MarksandSpencer

http://twitter.com/marksandspencer

No http://www.facebook.com/MarksandSpencer

No No http://www.linkedin.com/companies/marks-and-spencer?trk=copro_tab

Marriott Int'l

http://twitter.com/MarriottIntl

http://www.blogs.marriott.com/

No http://www.youtube.com/marriott

No http://www.linkedin.com/companies/marriott-international

Mastercard http://twitter.com/MasterCardNews

No http://www.facebook.com/pages/MasterCard/22935425935#!/pages/MasterCard/22935425935?v=wall

http://www.youtube.com/user/MasterCardWorldwide

No http://www.linkedin.com/companies/mastercard?trk=copro_tab

McDonald’s http://twitter.com/mcdonalds

http://www.aboutmcdonalds.com/mcd/csr/blog.html

http://www.facebook.com/McDonalds

No No http://www.linkedin.com/companies/mcdonald%27s-corporation

Michael Baker Corp

http://twitter.com/MBakerC

No No No No http://www.linkedin.com/companies/1










http://twitter.com/LupatechSA






http://twitter.com/MAN_Group








http://www.youtube.com/marriott

http://www.youtube.com/marriott

http://twitter.com/mcdonalds










orp 64971

Micron Technology

http://twitter.com/microntechnews

http://www.micronblogs.com/

No http://www.youtube.com/user/MicronTechnology

No http://www.linkedin.com/companies/micron-technology

Microsoft http://twitter.com/microsoft

No http://www.facebook.com/MicrosoftCareers#!/MicrosoftCareers?v=wall http://microsoftontheissues.com/cs/blogs/mscorp/default.aspx

http://www.youtube.com/user/windowsvideos?blend=3&ob=4

MS Office sponsors the Parent Toolbox channel

http://www.linkedin.com/companies/microsoft

Microvision http://twitter.com/Microvision

http://www.microvision.com/displayground/?tag=investor-relations

No http://www.youtube.com/profile?user=mvisvideo#g/u

No http://www.linkedin.com/companies/microvision

Monsanto http://twitter.com/MonsantoCo

http://www.monsantoblog.com/

http://www.facebook.com/MonsantoCo

http://www.youtube.com/monsantoco

No http://www.linkedin.com/companies/monsanto

Morningstar.com

http://twitter.com/MorningstarInc

No No No No http://www.linkedin.com/companies/morningstar

Motorola http://twitter.com/MotoMobile

No http://www.facebook.com/motorola

http://www.youtube.com/how2moto

No http://www.linkedin.com/companies/motorola

NAB Group http://twitter.com/nab

No No No No http://www.linkedin.com/companies/national-australia-bank

NASDAQ OMX

http://twitter.com/nasdaqomx

No http://www.facebook.com/nasdaqomx#!/nasdaqomx?v=wall

http://www.youtube.com/user/nasdaqomx#p/u

No http://www.linkedin.com/companies/nasdaq

National Semi

http://twitter.com/National_Semi

No No No No No

NEAH Power Systems

http://twitter.com/NeahPowerInc

No http://www.facebook.com/NeahPower

http://www.youtube.com/user/NeahPowerSystemsInc

http://www.slideshare.net/npwzpr

No

Netflix http://twitter.com/netflix

http://blog.netflix.com/

http://www.facebook.com/netflix

No No http://www.linkedin.com/companies/netflix

NetSuite http://twitter.com/NetSuite

http://www.netsuiteblogs.com/

http://www.facebook.com/NetSuite

http://www.youtube.com/user/netsuite

No http://www.linkedin.com/companies/netsuite

Nexen http://twitter.com/nexeninc

No No No http://www.slideshare.net/nexeninc

http://www.linkedin.com/companies/nexen-inc.

Nextera Energy

http://twitter.com/nextera_energy

No http://www.facebook.com/pages/NextEra-Energy-Resources/323814010133

No No http://www.linkedin.com/companies/nextera-energy-resources

Neustar http://twitter.com/NeustarInc

http://www.neustar.biz/insights-resources/neustar-blogs

http://www.facebook.com/pages/Neustar-Inc/118805057720

http://www.youtube.com/user/neustar

No http://www.linkedin.com/companies/neustar-inc






http://twitter.com/microsoft



http://www.facebook.com/MicrosoftCareers#!/MicrosoftCareers?v=wall ;













http://twitter.com/MonsantoCo








http://twitter.com/MotoMobile






http://twitter.com/nab

http://twitter.com/nab

http://www.linkedin.com/companies/national-australia-bank
















http://twitter.com/netflix

http://twitter.com/netflix





http://twitter.com/nexeninc

http://twitter.com/nexeninc












Nevada Geothermal Power (NGP)

http://twitter.com/NGPGeothermal

No No http://www.youtube.com/user/NGPGeothermal

No

New Gold Inc.


No http://www.facebook.com/NewGoldRecruitment?v=wall

No No http://www.linkedin.com/companies/new-gold

Newport Digital Technologies

http://twitter.com/NPDT

No http://www.facebook.com/NewportDigitalTechnologies

http://www.youtube.com/NDTLive

No http://www.linkedin.com/companies/newport-digital-technology

Nokia http://twitter.com/nokia

http://conversations.nokia.com/

http://www.facebook.com/nokia

http://www.youtube.com/user/nokia?blend=1&ob=4

No http://www.linkedin.com/companies/nokia

Nordstrom http://twitter.com/Nordstrom

No http://www.facebook.com/Nordstrom

http://www.youtube.com/user/Nordstromcom

No http://www.linkedin.com/companies/nordstrom-direct

Norsk Hydro http://twitter.com/NorskHydroASA

No http://www.facebook.com/pages/N-0283-Oslo-Norway/Norsk-Hydro-ASA/106673529354993?v=wall

No No http://www.linkedin.com/companies/norsk-hydro

Nortel http://twitter.com/nortel

http://community.nortel.com/go/blogs/buzzboard

http://www.facebook.com/pages/Nortel/68948699417

No No http://www.linkedin.com/companies/nortel-networks

Northeast Utilities

http://twitter.com/NEUtilities

No http://www.facebook.com/pages/Northeast-Utilities/87405399208

No http://www.slideshare.net/charrm

http://www.linkedin.com/companies/northeast-utilities

Northrop Grumman

http://twitter.com/northropgrumman

http://ngshipbuilding.blogspot.com/

http://www.facebook.com/NorthropGrumman

http://www.youtube.com/user/northropgrummanmedia

No http://www.linkedin.com/companies/northrop-grumman-corporation

Novartis http://twitter.com/Novartis

No http://www.facebook.com/Novartis.pharma

http://www.youtube.com/novartis

No http://www.linkedin.com/companies/novartis

Nu Horizons http://twitter.com/NuHorizons

No http://www.facebook.com/nuhorizonselectronics

http://www.youtube.com/nuhorizonsvideo#p/u

No http://www.linkedin.com/in/nuhorizons

NuStar Energy

http://twitter.com/NuStarEnergyLP

No http://www.facebook.com/pages/NuStar-Energy/133313096468

No http://www.linkedin.com/companies/NuStar-energy-corporation

Nutrisystem http://twitter.com/Nutrisystem

No http://www.facebook.com/Nutrisystem

No No http://www.linkedin.com/companies/nutrisystem

NV Energy http://twitter.com/NVEnergy

No http://www.facebook.com/ShameOnNVEnergy

No No http://www.linkedin.com/companies/nv-energy

N-Viro International Corporation

http://twitter.com/N_Viro

http://nvirointernational.wordpress.com/

http://www.facebook.com/nviro?ref=search&sid=1400304695.1933266030..1

http://www.youtube.com/user/NViroInternational

No http://www.linkedin.com/companies/n-viro-international-corporation











http://twitter.com/Nordstrom



http://twitter.com/nortel

http://twitter.com/nortel








http://www.slideshare.net/charrm









http://twitter.com/Nutrisystem



http://twitter.com/NVEnergy









NYSE Euronext

http://twitter.com/NYSE_Euronext

http://exchanges.nyse.com/

http://www.facebook.com/pages/NYSE-Euronext/23940006103

No No http://www.linkedin.com/companies/nyse

NYTCo Communications

http://twitter.com/NYTimesComm

No http://www.facebook.com/nytimes#!/nytimes?v=wall

http://www.youtube.com/user/TheNewYorkTimes

No http://www.linkedin.com/companies/the-new-york-times ; http://blog.linkedin.com/2008/07/21/the-new-york-ti/

oce http://twitter.com/oce

No http://www.facebook.com/pages/OCE/106268866077765

No No http://www.linkedin.com/companies/oce

Office Depot http://twitter.com/officedepot

No http://www.facebook.com/OfficeDepot#!/OfficeDepot?v=wall

No No http://www.linkedin.com/companies/office-depot

OfficeMax http://twitter.com/OfficeMax

No http://www.facebook.com/pages/OfficeMax/124793145874?ref=search&sid=1490880054.77014429..1

No No http://www.linkedin.com/companies/officemax

Oman Air http://twitter.com/omanair

No http://www.facebook.com/pages/Oman-Air/8669150201

No No http://www.linkedin.com/companies/oman-air

Open text http://twitter.com/opentext

http://conversations.opentext.com/

http://www.facebook.com/opentext

http://www.youtube.com/user/opentextcorp

No http://www.linkedin.com/companies/open-text

Opera Software

http://twitter.com/opera

No http://www.facebook.com/group.php?gid=2205031654&v=wall#!/pages/Opera-Software/108067902554007?ref=ts

http://www.youtube.com/user/operasoftware

No http://www.linkedin.com/companies/opera-software

Oracle http://twitter.com/Oracle

http://www.oracle.com/blogs/index.html

http://www.facebook.com/Oracle

http://www.youtube.com/user/OracleVideo

No http://www.linkedin.com/companies/oracle

Orange http://twitter.com/OrangeWorldwide

No No No No No

Orkla Group http://twitter.com/OrklaGroup

No No http://www.youtube.com/user/orklagroup


Overstock.com

http://twitter.com/Overstock

http://www.deepcapture.com/

http://www.facebook.com/pages/Overstockcom/8625520535

No No http://www.linkedin.com/companies/overstock.com

Owens Corning

http://twitter.com/Owens_Corning

No http://www.facebook.com/pages/Owens-Corning-Fiberglass-Insulation/157822463451

No No http://www.linkedin.com/companies/owens-corning

Palm http://twitter.com/palm

http://blog.palm.com/

http://www.facebook.com/palm#!/palm?v=wall

http://www.youtube.com/user/Palm

http://www.slideshare.net/hewlettpackard/hppalm-investor-presentation

http://www.linkedin.com/companies/palm






http://twitter.com/oce

http://twitter.com/oce

http://www.facebook.com/pages/OfficeMax/124793145874?ref=search&sid=1490880054.77014429..1







http://www.facebook.com/pages/Oman-Air/8669150201




http://twitter.com/opentext

http://twitter.com/opentext














http://twitter.com/Oracle

http://twitter.com/Oracle




http://twitter.com/OrklaGroup














Papa John's Pizza

http://twitter.com/papajohns

No. http://www.facebook.com/papajohns

http://www.youtube.com/user/papajohns#p/u

No http://www.linkedin.com/companies/papa-johns

PEER 1 http://twitter.com/PEER1

http://www.peer1.com/blog/

http://www.facebook.com/pages/PEER-1/24959532504

http://www.peer1.com/aboutus/news.php#3

No http://www.linkedin.com/companies/peer-1-hosting

PepsiCo http://twitter.com/pepsico

No http://www.facebook.com/refresheverything#!/refresheverything?v=wall

http://www.youtube.com/Pepsi

No http://www.linkedin.com/companies/pepsico

Perrigo company

http://twitter.com/PerrigoCompany

No http://www.facebook.com/perrigocompany

http://www.youtube.com/watch?v=cV2Ryrd4dVo

http://www.slideshare.net/PerrigoCompany/perrigo-company-overview-3023772

http://www.linkedin.com/companies/perrigo

PetSmart http://twitter.com/PetSmartTLC

No http://www.facebook.com/PetSmart?ref=ts&ab=hp_ln_sm#!/PetSmart?v=wall&ref=ts

No No http://www.linkedin.com/companies/petsmart

Pfizer http://twitter.com/pfizer_news

No http://www.facebook.com/Pfizer

http://www.youtube.com/pfizernews#p/u


http://www.linkedin.com/companies/pfizer

Philips http://twitter.com/Royal_Philips

No. http://www.facebook.com/philips

http://www.youtube.com/user/philips

No http://www.linkedin.com/companies/philips

Phoenix Technologies

http://twitter.com/PhoenixTechNews

No http://www.facebook.com/pages/Milpitas-CA/Phoenix-Technologies/132961003915

No No http://www.linkedin.com/companies/phoenix-technologies

Pitney Bowes

http://twitter.com/PBNews

http://www.pbconnect.com/blogs/

http://www.facebook.com/PitneyBowes

http://www.youtube.com/pitneybowesinc

No http://www.linkedin.com/companies/pitney-bowes

Polycom http://twitter.com/AllAboutPolycom

http://www.polycom.com/company/news_room/media/index.html


http://www.youtube.com/user/PolycomChannel

No http://www.linkedin.com/companies/polycom

Potash Corp http://twitter.com/PotashCorp

No http://www.facebook.com/PotashCorp

http://www.youtube.com/potashcorpvideos


PPG Industries

http://twitter.com/PPGIndustries

http://www.voiceofcolorcafe.com/

http://www.facebook.com/ppgindustries

No No http://www.linkedin.com/companies/ppg-industries

Proctor & Gamble


http://www.pg.com/en_US/news_views/pg_views.php

http://www.facebook.com/procterngamble

http://www.youtube.com/user/PGThankYouMom and http://www.youtube.com/user/PGCareers

No http://www.linkedin.com/companies/procter-%26-gamble

Progress Energy

http://twitter.com/progressenergy

No http://www.facebook.com/pages/Progress-Energy-Careers/36920831731

http://www.youtube.com/watch?v=ILDH99R4XJw

No http://www.linkedin.com/companies/progress-energy

QIAGEN I.V. http://twitter.com/QIAGEN


No No http://www.linkedin.com/companies/qiagen




http://twitter.com/PEER1

http://twitter.com/PEER1






http://twitter.com/PetSmartTLC



http://twitter.com/Royal_Philips






























http://www.youtube.com/user/PGThankYouMom%20%20%20%20and










http://www.facebook.com/pages/Progress-Energy-Careers/36920831731






http://twitter.com/QIAGEN

http://twitter.com/QIAGEN





3864

Qlogic Global

http://twitter.com/qlogic

No http://www.facebook.com/pages/Aliso-Viejo-CA/QLogic-Global-Channel-Partners/134484279060?v=wall&ref=ts

http://www.youtube.com/QLOGICTV#p/u

No http://www.linkedin.com/companies/qlogic

QuikSilver http://twitter.com/QuiksilverUSA

No http://www.facebook.com/quiksilver

http://www.youtube.com/user/Quiksilver#p/u

No http://www.linkedin.com/companies/quiksilver

Qwest http://twitter.com/QwestNews http://twitter.com/TalkToQwest http://twitter.com/TicketQwest

No http://www.facebook.com/Qwest

http://www.youtube.com/user/qwest

No http://www.linkedin.com/companies/qwest-communications

Rackspace Hosting

http://twitter.com/Rackspace


http://www.facebook.com/pages/Rackspace-Hosting-Inc/32855759007

http://www.youtube.com/user/RackspaceHosting

No http://www.linkedin.com/companies/rackspace-hosting

Radnet Inc. http://twitter.com/RadNet_Inc

No http://www.facebook.com/pages/RadNet-Management-Inc/150219317550

http://www.youtube.com/user/radnet

No http://www.linkedin.com/companies/radnet

Rambus Inc. http://twitter.com/rambusinc

No No No http://www.linkedin.com/companies/rambus

Raymond James

http://twitter.com/raymondjames

No http://www.facebook.com/RaymondJames

http://www.youtube.com/user/raymondjames

No http://www.linkedin.com/companies/raymond-james

Raytheon Company

http://twitter.com/raytheoncompany

No http://www.facebook.com/Raytheon

http://www.youtube.com/raytheoncompany

No http://www.linkedin.com/companies/raytheon

RBC Royal Bank

http://twitter.com/RBC

No No No http://www.linkedin.com/companies/rbc

Renault http://twitter.com/Renault_Live

No http://www.facebook.com/renault

http://www.youtube.com/renault

No http://www.linkedin.com/companies/renault

Research in Motion

http://twitter.com/BlackBerry

http://blogs.blackberry.com/

http://www.facebook.com/BlackBerry

http://www.youtube.com/blackberry

No http://www.linkedin.com/companies/research-in-motion

Rio Tinto http://twitter.com/RioTinto

No http://www.facebook.com/pages/Rio-Tinto-Careers-US/81789028426

http://www.youtube.com/user/RioTintoVideos

No http://www.linkedin.com/companies/rio-tinto

Riverbed http://twitter.com/riverbed

http://blogs.riverbed.com/

http://www.facebook.com/riverbed?ref=ts

http://www.youtube.com/user/RiverbedTechnology

No http://www.linkedin.com/companies/riverbed-technology

http://www.facebook.com/pages/Aliso-Viejo-CA/QLogic-Global-Channel-Partners/134484279060?v=wall&ref=ts








http://twitter.com/QuiksilverUSA



http://twitter.com/QwestNews









http://www.facebook.com/Qwest

http://www.facebook.com/Qwest













http://www.facebook.com/pages/RadNet-Management-Inc/150219317550






http://www.facebook.com/Raytheon





http://www.facebook.com/renault

http://www.facebook.com/renault









http://www.facebook.com/pages/Rio-Tinto-Careers-US/81789028426














http://www.linkedin.com/companies/riverbed-technology





Roche AG http://twitter.com/Roche_com

No No No http://www.linkedin.com/companies/roche?trk=co_search_results&goback=.cps_1275073606977_1

Rockwell Collins

http://twitter.com/RockwellCollins

No http://www.youtube.com/rockwellcollinsvideo

No http://www.linkedin.com/companies/rockwell-collins

Rosetta Stone

http://twitter.com/rosettastone

http://blog.rosettastone.com/

http://www.facebook.com/RosettaStone?ref=ts

http://www.youtube.com/user/rosettastone

No http://www.linkedin.com/companies/rosetta-stone

Royal Dutch Shell

http://twitter.com/rdsa; http://twitter.com/shelldotcom

http://www.energytalkhub.com/

http://www.youtube.com/user/Shell

No http://www.linkedin.com/companies/royal-dutch-shell-plc.com

Rubbermaid http://twitter.com/rubbermaid

http://blog.rubbermaid.com/

http://www.facebook.com/NEWELLRUBBERMAID?ref=ts

http://www.youtube.com/user/NWLGTA

No http://www.linkedin.com/companies/newell-rubbermaid

Rubicon Minerals

http://twitter.com/RubiconMinerals

No No http://www.slideshare.net/rubiconminerals/rubicon-minerals-corporate-presentation-march-2010

http://www.linkedin.com/companies/rubicon-minerals

SABMiller http://twitter.com/SABMiller

No No No http://www.linkedin.com/companies/sabmiller

Safeway Inc. http://twitter.com/safeway

http://community.safeway.com/t5/Our-Blog/bg-p/swy001;jsessionid=B454673F583825F81441B8828FD66CC7

http://www.facebook.com/Safeway

No No http://www.linkedin.com/companies/safeway

SAIC http://twitter.com/SAICinc http://twitter.com/SAICjobs

No http://www.facebook.com/SAICinc

http://www.youtube.com/user/ScienceApplications

No http://www.linkedin.com/companies/saic

SanDisk http://twitter.com/SanDisk

No http://www.facebook.com/sandisk

http://www.youtube.com/sandisk

No http://www.linkedin.com/companies/sandisk

SAP/SAP News

http://twitter.com/businessobjects http://twitter.com/SAPinvestor http://twitter.com/sapnews http://twitter.com/saptv

http://ceos.blogs-sap.com/

http://www.facebook.com/SAPSoftware

http://www.youtube.com/user/SAPCommunities

No http://www.linkedin.com/companies/sap

SAS Group http://twitter.com/SASGroup

No No No No

Scholastic http://twitter.com/Scholastic

No http://www.facebook.com/Scholastic

http://www.youtube.com/thescholasticchannel

No http://www.linkedin.com/companies/scholastic

Seagate http://twitter.com/Seagate

http://media.seagate.com/seagate-blogs/

http://www.facebook.com/seagate

http://www.youtube.com/user/Se

No http://www.linkedin.com/companies/seagate-









http://www.linkedin.com/companies/rosetta-stone



http://twitter.com/rdsa







http://twitter.com/rubbermaid












http://www.linkedin.com/companies/newell-rubbermaid






http://www.slideshare.net/rubiconminerals/rubicon-minerals-corporate-presentation-march-2010











http://twitter.com/safeway

http://twitter.com/safeway












http://www.linkedin.com/companies/safeway



http://www.facebook.com/SAICinc



http://www.facebook.com/sandisk

http://www.facebook.com/sandisk






http://www.linkedin.com/companies/sap



http://twitter.com/SASGroup



http://www.facebook.com/Scholastic



http://www.linkedin.com/companies/scholastic



http://twitter.com/Seagate

http://twitter.com/Seagate






http://www.linkedin.com/companies/seagate-technology




agateTechnology technology

Sempra Energy

http://twitter.com/Sempra

No http://www.facebook.com/pages/Down-with-SDGE-and-Sempra-the-evil-monopoly-of-San-Diego/224759721350

No No http://www.linkedin.com/companies/sempra-energy

ShoreTel http://twitter.com/shoretel

http://blog.shoretel.com/2009/01/year-in-review.html

http://de-de.facebook.com/shoretel

No No http://www.linkedin.com/companies/shoretel

Sigma-Aldrich

http://twitter.com/sigmaaldrich

No http://www.facebook.com/SigmaAldrich

http://www.youtube.com/user/sigma

No http://www.linkedin.com/companies/sigma-aldrich

Silver Falcon Mining

http://twitter.com/SFMI

No No No No No

Skanska Group

http://twitter.com/SkanskaGroup

No http://www.facebook.com/pages/Solna-Sweden/Skanska/152951178967

http://www.youtube.com/user/SkanskaUSA

No http://www.linkedin.com/companies/skanska

SkyWorks Inc.

http://twitter.com/skyworksinc

No http://www.facebook.com/pages/Skyworks-Solutions-Inc/119703933782

No No http://www.linkedin.com/companies/skyworks-solutions-inc

Smithfield Foods

http://twitter.com/SmithfieldCSR



No http://www.linkedin.com/companies/smithfield-foods

Software AG http://twitter.com/SoftwareAG

http://blog.softwareag.com/

http://www.facebook.com/pages/Software-AG/44193109482

http://www.youtube.com/user/SoftwareAGvideos

No http://www.linkedin.com/companies/software-ag

Soltera Mining


No No No http://www.linkedin.com/companies/soltera-mining-corp.

sonicwall http://twitter.com/sonicwall

No http://www.facebook.com/SonicWALL

No No http://www.linkedin.com/companies/sonicwall

Southern Company

http://twitter.com/SouthernCompany

No No No No http://www.linkedin.com/companies/southern-company

Southwest Airlines

http://twitter.com/SouthwestAir

http://www.blogsouthwest.com/

http://www.facebook.com/Southwest

http://www.youtube.com/user/NutsAboutSouthwest

No http://www.linkedin.com/companies/southwest-airlines

Sprint http://twitter.com/sprint; http://twitter.com/sprintnews

No http://www.facebook.com/sprint

http://www.youtube.com/user/sprintnow

No http://www.linkedin.com/companies/sprint-nextel

Standard Bank

http://twitter.com/StandardBankGrp

http://www.blog.standardbank.com/

http://www.facebook.com/standardbankgrp

http://www.youtube.com/user/StandardBankGroup

No http://www.linkedin.com/companies/standard-bank

Starbucks http://twitter.com/Starbucks (no IR)

No http://www.facebook.com/Starbucks

http://www.youtube.com/starbucks

No http://www.linkedin.com/companies/starbucks-coffee-










http://www.linkedin.com/companies/sempra-energy



http://twitter.com/shoretel

http://twitter.com/shoretel








http://www.linkedin.com/companies/shoretel



http://www.facebook.com/SigmaAldrich











http://www.facebook.com/pages/Solna-Sweden/Skanska/152951178967








http://www.linkedin.com/companies/skanska






http://www.facebook.com/pages/Skyworks-Solutions-Inc/119703933782






http://www.linkedin.com/companies/skyworks-solutions-inc











http://www.linkedin.com/companies/smithfield-foods



http://twitter.com/SoftwareAG













http://www.linkedin.com/companies/software-ag






http://www.linkedin.com/companies/soltera-mining-corp.




http://www.facebook.com/SonicWALL



http://www.linkedin.com/companies/sonicwall



http://www.linkedin.com/companies/southern-company















http://www.linkedin.com/companies/southwest-airlines



http://www.facebook.com/sprint

http://www.facebook.com/sprint




http://www.linkedin.com/companies/sprint-nextel
















http://www.linkedin.com/companies/standard-bank



http://twitter.com/Starbucks%20(no%20IR)



http://www.facebook.com/Starbucks






http://www.linkedin.com/companies/starbucks-coffee-company




company

Steelcase http://twitter.com/Steelcase

No http://www.facebook.com/Steelcase

http://www.youtube.com/user/STEELCASETV

No http://www.linkedin.com/companies/steelcase

Straight plc http://twitter.com/straightplc

No No No No No

SVB Financial Group

http://twitter.com/SVB_Financial

No http://www.facebook.com/SVBFinancialGroup?v=app_2344061033&vm=all

http://www.youtube.com/svbfinancialgroup

No http://www.linkedin.com/companies/svb-financial-group

Swisscom AG

http://twitter.com/swisscomnews

No http://www.facebook.com/Swisscom

http://www.youtube.com/user/SwisscomNews

No http://www.linkedin.com/companies/swisscom

Sybase http://twitter.com/Sybase

http://www.sybase.com/resources/blogs

http://www.facebook.com/sybase

http://www.youtube.com/user/SybaseInc

No http://www.linkedin.com/companies/sybase

Syngenta AG

http://twitter.com/Syngenta

No http://www.facebook.com/Syngenta

http://www.youtube.com/user/SyngentaAG

No http://www.linkedin.com/companies/syngenta-seeds

Symantec http://twitter.com/symantec

http://www.symantec.com/about/news/social-media-center-blogs.jsp


http://www.youtube.com/symantec


http://www.linkedin.com/companies/symantec

Talbots http://twitter.com/TalbotsOfficial

No http://www.facebook.com/TALBOTS

No No http://www.linkedin.com/companies/talbots

Target Corporation

http://twitter.com/target

No http://www.facebook.com/target

http://www.youtube.com/target

No http://www.linkedin.com/companies/target

TD Ameritrade

http://twitter.com/TDAmeritrade

No http://www.facebook.com/pages/TD-Ameritrade/331220677901

No No http://www.linkedin.com/companies/td-ameritrade

TD Bank http://twitter.com/Ask_TDBank

No No No No http://www.linkedin.com/companies/td-bank

Tech Data http://twitter.com/Tech_Data

No No No No http://www.linkedin.com/companies/tech-data

Telecom New Zealand

http://twitter.com/TelecomNZ

No http://www.facebook.com/pages/Telecom-New-Zealand-Complaints-Forum/315733613456

No No http://www.linkedin.com/companies/telecom-new-zealand

Telus http://twitter.com/TELUS

No http://www.facebook.com/telus

http://www.youtube.com/user/telus

No http://www.linkedin.com/companies/telus

Texas Instruments

http://twitter.com/TXInstruments

http://e2e.ti.com/blogs_/b/ticom_blog/default.aspx

http://www.facebook.com/TexasInstruments1?DCMP=TI_Twitter_Bg&HQS=Other+OT+facebook

http://www.youtube.com/texasinstrumentsvlog?DCMP=TI_Twitter_Bg&HQS=Other+OT+you-tube

No http://www.linkedin.com/companies/texas-instruments

http://www.facebook.com/Steelcase






http://www.linkedin.com/companies/steelcase



http://www.facebook.com/SVBFinancialGroup?v=app_2344061033&vm=all








http://www.linkedin.com/companies/svb-financial-group







http://www.facebook.com/Swisscom






http://www.linkedin.com/companies/swisscom













http://www.linkedin.com/companies/sybase





http://www.facebook.com/Syngenta






http://www.linkedin.com/companies/syngenta-seeds



http://twitter.com/symantec




















http://twitter.com/TalbotsOfficial



http://www.facebook.com/TALBOTS



http://www.linkedin.com/companies/talbots



http://www.facebook.com/target

http://www.facebook.com/target



http://www.linkedin.com/companies/target



http://www.facebook.com/pages/TD-Ameritrade/331220677901





http://www.linkedin.com/companies/td-ameritrade



http://www.linkedin.com/companies/td-bank



http://www.linkedin.com/companies/tech-data










http://www.linkedin.com/companies/telecom-new-zealand




http://www.facebook.com/telus

http://www.facebook.com/telus




http://www.linkedin.com/companies/telus






















http://www.linkedin.com/companies/texas-instruments




Thales Group

http://twitter.com/thalesgroup

No http://www.facebook.com/thalesgroup#!/thalesgroup?v=wall

No No http://www.linkedin.com/companies/thales?trk=coprofile_career

The Clorox Company

http://twitter.com/Clorox

No http://www.facebook.com/Clorox

No No http://www.linkedin.com/companies/the-clorox-company

The Home Depot

http://twitter.com/HomeDepot

No http://www.facebook.com/homedepot

http://www.youtube.com/homedepot?

No http://www.linkedin.com/companies/the-home-depot

The Kroger Company

http://twitter.com/KrogerCo

No http://www.facebook.com/Kroger

No No http://www.linkedin.com/companies/kroger

The Linde Group

http://twitter.com/The_Linde_Group

No No No http://www.linkedin.com/companies/the-linde-group

Stanley Black & Decker

http://twitter.com/StanleyBlkDeckr

No http://www.facebook.com/stanleyblackanddecker

No No http://www.linkedin.com/companies/black-%26-decker

The Timken Company

http://twitter.com/Timken

No http://www.facebook.com/timken

No No http://www.linkedin.com/companies/the-timken-company

ThirdForce http://twitter.com/thirdforce

No No http://www.youtube.com/user/thirdforceplc

No http://www.linkedin.com/companies/thirdforce

Tim Hortons http://twitter.com/timhortonsus; http://twitter.com/TimHortonsNews

No http://www.facebook.com/TimHortons

No No http://www.linkedin.com/companies/tim-hortons

Time Warner

http://twitter.com/twxcorp

No http://www.facebook.com/TimeWarner

No No http://www.linkedin.com/companies/time-warner-cable

Tirex Resources

http://twitter.com/TirexResources

No http://www.facebook.com/pages/Tirex-Resources-Ltd/117872340756?v=info

No http://www.slideshare.net/TirexResources/tirex-resources-ltd-corporate-profile-1745357

http://www.linkedin.com/companies/tirex-resources-ltd.

Titan Energy http://twitter.com/TitanEnergy

No No No No

TiVO http://twitter.com/TiVo

http://blog.tivo.com/

http://www.facebook.com/TiVo

http://www.youtube.com/user/TiVo

No http://www.linkedin.com/companies/tivo

Toll Brothers

http://twitter.com/tollbrothersinc

No http://www.facebook.com/pages/Horsham-PA/Toll-Brothers-Inc/99594520391

http://www.youtube.com/user/TollBrothers

No http://www.linkedin.com/companies/toll-brothers

TomTom http://twitter.com/TomTom

No http://www.facebook.com/pages/TomTom/93342532548

http://www.youtube.com/user/TomTomOfficial

No http://www.linkedin.com/companies/tomtom

Toshiba http://twitter.com/toshiba

No No No No http://www.linkedin.com/companies/toshiba

Towers Watson

http://twitter.com/TowersWatson

No http://www.facebook.com/towerswatson

http://www.slideshare.net/TowersWatson

http://www.linkedin.com/companies/towers-watson

http://www.facebook.com/thalesgroup#!/thalesgroup?v=wall




http://www.linkedin.com/companies/thales?trk=coprofile_career






http://www.facebook.com/Clorox

http://www.facebook.com/Clorox

http://www.linkedin.com/companies/the-clorox-company




http://www.facebook.com/homedepot






http://www.linkedin.com/companies/the-home-depot



http://www.facebook.com/Kroger

http://www.facebook.com/Kroger

http://www.linkedin.com/companies/kroger






http://www.linkedin.com/companies/the-linde-group



http://www.facebook.com/stanleyblackanddecker



http://www.linkedin.com/companies/black-%26-decker







http://www.linkedin.com/companies/the-timken-company




http://twitter.com/thirdforce



http://www.youtube.com/user/thirdforceplc



http://www.linkedin.com/companies/thirdforce



http://www.facebook.com/TimHortons



http://www.linkedin.com/companies/tim-hortons





http://www.facebook.com/TimeWarner



http://www.linkedin.com/companies/time-warner-cable



http://www.facebook.com/pages/Tirex-Resources-Ltd/117872340756?v=info






http://www.slideshare.net/TirexResources/tirex-resources-ltd-corporate-profile-1745357










http://twitter.com/TitanEnergy



http://twitter.com/TiVo

http://twitter.com/TiVo








http://www.linkedin.com/companies/tivo






http://www.facebook.com/pages/Horsham-PA/Toll-Brothers-Inc/99594520391










http://www.linkedin.com/companies/toll-brothers



http://www.facebook.com/pages/TomTom/93342532548







http://www.linkedin.com/companies/tomtom



http://www.linkedin.com/companies/toshiba



http://www.facebook.com/towerswatson










Toyota USA http://twitter.com/Toyota

No http://www.facebook.com/toyota

http://www.youtube.com/toyotausa

No http://www.linkedin.com/companies/toyota

Travelerslns http://twitter.com/TravelersIns

No http://www.facebook.com/travelers

No No http://www.linkedin.com/companies/travelers-insurance

Turkish Airlines

http://twitter.com/TurkishAirlines

No http://www.facebook.com/turkishairlines?ref=ts

No No http://www.linkedin.com/companies/turkish-airlines

TVI Pacific http://twitter.com/tvipacific

No http://www.facebook.com/home.php?#!/tvipacific?ref=ts

http://www.youtube.com/tvipacific



tw telecom http://twitter.com/tw_telecom

No No http://www.youtube.com/user/twtelecom

http://www.linkedin.com/companies/tw-telecom-inc.

Tyler Tech http://twitter.com/tyler_tech

No http://www.facebook.com/tylertech

http://www.linkedin.com/companies/tyler-technologies

Tyson Foods http://twitter.com/TysonPMG

No http://www.facebook.com/pages/Careers-at-Tyson-Foods/29934089842

No http://www.linkedin.com/companies/tyson-foods

Union Pacific

http://twitter.com/UnionPacific

No http://www.facebook.com/unionpacific

http://www.youtube.com/user/UnionPacificRailroad

No http://www.linkedin.com/companies/union-pacific-railroad

Unisys http://twitter.com/unisyscorp

http://www.unisys.com/pebble/

http://www.facebook.com/UnisysCorp

http://www.youtube.com/user/TheUnisysChannel

No http://www.linkedin.com/companies/unisys

United Parcel Service

http://twitter.com/UPS_News

http://blog.ups.com/

No No No http://www.linkedin.com/companies/ups

US Auto Parts

http://twitter.com/usautoparts

No http://www.facebook.com/pages/US-Auto-Parts/142318146244?v=info

No No http://www.linkedin.com/companies/us-auto-parts

Verisign http://twitter.com/VeriSign

http://blogs.verisign.com/

http://www.facebook.com/VeriSign

http://www.youtube.com/user/verisign

No http://www.linkedin.com/companies/verisign

Verizon http://twitter.com/verizon

http://www22.verizon.com/socialmedia/


http://www.youtube.com/verizon

No http://www.linkedin.com/companies/verizon

Viacom http://twitter.com/Viacom

No No No No http://www.linkedin.com/companies/viacom

Virgin Media

http://twitter.com/virginmedia

No No No No http://www.linkedin.com/companies/virgin-media

Vistaprint http://twitter.com/Vistaprint

http://smallbiz.vistaprint.com/

http://www.facebook.com/vistaprint

http://www.youtube.com/vistaprintusa

No http://www.linkedin.com/companies/vistaprint

VMWare http://twitter.com/vmware

Yes http://www.facebook.com/vmware

http://www.youtube.com/vmwaretv

No http://www.linkedin.com/companies/vmware

Vodafone group

http://twitter.com/Vodafone_Group

No http://www.facebook.com/Vodafone

No No http://www.linkedin.com/companies/vodafone

http://www.facebook.com/toyota

http://www.facebook.com/toyota




http://www.linkedin.com/companies/toyota



http://twitter.com/TravelersIns



http://www.facebook.com/travelers



http://www.linkedin.com/companies/travelers-insurance







http://www.facebook.com/turkishairlines?ref=ts



http://www.linkedin.com/companies/turkish-airlines















http://www.youtube.com/user/twtelecom






http://twitter.com/tyler_tech



http://www.facebook.com/tylertech






http://twitter.com/TysonPMG



http://www.facebook.com/pages/Careers-at-Tyson-Foods/29934089842






http://www.linkedin.com/companies/tyson-foods






http://www.facebook.com/unionpacific







http://www.linkedin.com/companies/union-pacific-railroad












http://www.linkedin.com/companies/unisys








http://www.linkedin.com/companies/ups






http://www.facebook.com/pages/US-Auto-Parts/142318146244?v=info





http://www.linkedin.com/companies/us-auto-parts











http://www.linkedin.com/companies/verisign



http://twitter.com/verizon

http://twitter.com/verizon









http://www.linkedin.com/companies/verizon



http://www.linkedin.com/companies/viacom






http://www.linkedin.com/companies/virgin-media











http://www.linkedin.com/companies/vistaprint



http://www.facebook.com/vmware

http://www.facebook.com/vmware




http://www.linkedin.com/companies/vmware






http://www.facebook.com/Vodafone



http://www.linkedin.com/companies/vodafone




VW Group http://twitter.com/VWGroup

No http://www.facebook.com/VW

http://www.youtube.com/user/volkswagen

No http://www.linkedin.com/companies/volkswagen-group_3200?trk=co_search_results&goback=.cps_1275926813067_1

Walgreens http://twitter.com/Walgreens

No http://www.facebook.com/Walgreens

http://www.youtube.com/user/walgreens

No http://www.linkedin.com/companies/walgreens

Wal-Mart Stores

http://twitter.com/WalmartNews; http://twitter.com/Walmartkelly; http://twitter.com/Walmartkevin; http://twitter.com/walmart_shop

http://stories.walmartgiving.com/

http://www.facebook.com/walmart

http://www.youtube.com/user/Walmart

No http://www.linkedin.com/companies/walmart.com

Weg S.A. http://twitter.com/weg_ir

No No No http://www.slideshare.net/weg_ri

http://www.linkedin.com/companies/weg

West 49 http://twitter.com/West49Inc

No http://www.facebook.com/pages/West-49/28455961766

http://www.youtube.com/user/WestFortyNine

http://www.slideshare.net/west49inc

http://www.linkedin.com/companies/west-49

Westar Energy

http://twitter.com/WestarEnergy

No http://www.facebook.com/Westarenergyinc

No http://www.linkedin.com/companies/westar-energy

Western Digital

http://twitter.com/WesternDigital

No http://www.facebook.com/WesternDigital

No No http://www.linkedin.com/companies/western-digital

Western Potash

http://twitter.com/westernpotash

No http://www.facebook.com/pages/Vancouver-BC/Western-Potash-Corp/81856022377

No No No

WestJet http://twitter.com/WestJet

No http://www.facebook.com/westjet

http://www.youtube.com/user/WestJet

No http://www.linkedin.com/companies/westjet

Westport Innovations

http://twitter.com/WestportWPRT

http://blog.westport.com/

No http://www.youtube.com/user/WestportDotCom

http://www.slideshare.net/westportinnovations/westport-corporate-update-presentation-20090615

http://www.linkedin.com/companies/westport-innovations

Whirlpool Corp.

http://twitter.com/WhirlpoolCorp

No http://www.facebook.com/whirlpoolcorp

No No http://www.linkedin.com/companies/whirlpool-corporation

Whole Foods Market

http://twitter.com/wholefoods

http://www2.wholefoodsmarket.com/blogs/jmackey/

http://www.facebook.com/wholefoods

http://www.youtube.com/user/WholeFoodsMarket

No http://www.linkedin.com/companies/whole-foods-market

Winfield Resources

http://twitter.com/winfieldoil

No No No No No

Wipro http://twitter.com/Wipro

http://blog.wipro.com/

http://www.facebook.com/WiproTechnologies

http://www.youtube.com/user/Wiprovideos

No http://www.linkedin.com/companies/wipro-

http://www.facebook.com/VW

http://www.facebook.com/VW




http://www.linkedin.com/companies/volkswagen-group_3200?trk=co_search_results&goback=.cps_1275926813067_1







http://www.facebook.com/Walgreens






http://www.linkedin.com/companies/walgreens











http://www.linkedin.com/companies/walmart.com



http://www.slideshare.net/weg_ri






http://twitter.com/West49Inc



http://www.facebook.com/pages/West-49/28455961766
















http://www.facebook.com/Westarenergyinc



http://www.linkedin.com/companies/westar-energy






http://www.facebook.com/WesternDigital



http://www.linkedin.com/companies/western-digital



http://www.facebook.com/pages/Vancouver-BC/Western-Potash-Corp/81856022377







http://www.facebook.com/westjet

http://www.facebook.com/westjet




http://www.linkedin.com/companies/westjet





http://www.youtube.com/user/WestportDotCom















http://www.facebook.com/whirlpoolcorp



http://www.linkedin.com/companies/whirlpool-corporation

















http://www.linkedin.com/companies/whole-foods-market















http://www.linkedin.com/companies/wipro-technologies




technologies

Xcel Energy http://twitter.com/XcelEnergy

No No No No http://www.linkedin.com/companies/xcel-energy

Xing AG http://twitter.com/xing_ir

http://blog.xing.com/category/ceo-corner

http://www.facebook.com/pages/xing/17357165318

No http://www.slideshare.net/XING_com

http://www.linkedin.com/companies/xing

Xerox http://twitter.com/XeroxEvents; http://twitter.com/xeroxcorp

http://www.blogs.xerox.com/

http://www.facebook.com/XeroxCorp

http://www.youtube.com/user/XeroxCorp

No http://www.linkedin.com/companies/xerox

Yahoo http://twitter.com/yahoo

http://ycorpblog.com/

http://www.facebook.com/yahoo

http://www.youtube.com/user/yahoo

No http://www.linkedin.com/companies/yahoo

Yukon_Nevada

http://twitter.com/Yukon_Nevada

No No No No http://www.linkedin.com/companies/yukon-nevada-gold-corp.

Yum Brands http://twitter.com/yumbrands

No No No No http://www.linkedin.com/companies/yum-brands

http://twitter.com/XcelEnergy



http://www.linkedin.com/companies/xcel-energy










http://www.slideshare.net/XING_com






http://twitter.com/XeroxEvents;














http://www.linkedin.com/companies/xerox



http://twitter.com/yahoo

http://twitter.com/yahoo








http://www.linkedin.com/companies/yahoo



http://www.linkedin.com/companies/yukon-nevada-gold-corp.




http://twitter.com/yumbrands



http://www.linkedin.com/companies/yum-brands




APPENDIX B – SOCIAL MEDIA USE BY SECTOR

SECTOR TWITTER FACEBOOK BLOG YOUTUBE SLIDESHARE

Technology

87 57 18 43 15

Services

34 14 5 18 3

Natural Resources

31 16 2 11 8

Consumer Goods

21 8 1 13 2


20 13 3 9 2

Industrial Goods

19 12 3 3 4

Utilities

10 3 0 1 1

Financial

7 6 2 4 1

Automotive

5 3 0 1 1

Clean Technology

3 2 2 1 3


APPENDIX C – SOCIAL MEDIA USE BY REGION

REGION TWITTER FACEBOOK BLOG YOUTUBE SLIDESHARE

US

152 100 29 78 24

Europe

43 16 2 14 4

Canada

32 13 3 7 10

Brazil

4 0 1 1 1

Other

4 2 1 3 0

China

2 2 1 1 1

Australia

0 1 0 0 0


APPENDIX D – SOCIAL MEDIA USE BY MARKET CAP

MARKET CAP TWITTER FACEBOOK BLOG YOUTUBE SLIDESHARE

Large

97 51 10 48 14

Mid

63 37 7 25 6

Small

77 46 20 31 20


References 1. InSites Consulting: 940 million social media users in the world

http://blog.insites.be/?p=1704

2. The Fortune 500 and Blogging: Slow and steady and farther along than expected

http://www1.umassd.edu/cmr/studiesresearch/fortune500.cfm

3. Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut

http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-

to-keep-your-mouth-shut/

4. Listorious


http://blog.insites.be/?p=1704

http://www1.umassd.edu/cmr/studiesresearch/fortune500.cfm





About Q4 Web Systems Q4 Web Systems is a leading provider of online investor relations solutions including newsrooms,

corporate and investor websites and strategic consulting. Hundreds of public companies across North

America use Q4 to manage their investor websites, online communications and social media

engagements.

Q4 integrates with any website and includes market leading best practice modules and investor tools as

well as automated website disclosure records and the most comprehensive integration of social media

available in the market. Q4 is highly modular and can be scaled to fit any budget or requirement. Q4

provides a wide range of solutions to meet your needs.

Learn more at www.q4websystems.com

Or contact us toll Free at 1-877-626-7829 or [email protected]

http://www.q4websystems.com/


Q4 public company use of social media for investor relations summer2010

Documents

Transcript of Q4 public company use of social media for investor relations summer2010