Question 4 and 5: Who are your target audience and how do

you attract/address them?

Who are my target audience?

Summer, aged 14 and a secondary school student.

Likes boybands such as One Direction and The Vamps. Also, listening to solo artists like Justin Bieber and Ed Sheeran. 1D are her favourite.

Last bought One Direction’s FOUR albums as she sees herself as a dedicated fan.

Looking forward to see Ed Sheeran perform live in July.

Looks up to Demi Lovato

as a role-model. Also, she collects

her merchandise.

Likes and hobbies• Shopping• Meeting up

with friends• Going to

concerts

How do I attract/address the target audience?

My magazine is aimed at (pre)teenage girls aged 10 – 15. Since my target audience is (pre)teen they are more likely to enjoy pop music opposed to other genres of music. At the age of the target audience they haven’t distinguished their own taste of music so they enjoy the same types of music as one and other.

To make my music magazine cover appeal to my target audience I have used head-lines and subheadings featuring boy-bands as they are associated with the genre and popular artist’s at the time of production.

To attract my audience I have used a large sized headline and used a sans serif font to represent the gender of the audience. Since the font is not that bold and striking as fonts typically used I have doubled the same font up to make the text stand out more on the page.

How do I attract/address the target audience?

The use of colour is important to attract my target audience. The use of colour signifies the type of people the magazine is targeting. For example, the use of vibrant colours such as hot pink and yellow would represent a teen-pop magazine whereas dark monochrome colours would be associated with other genres of music.

In my article I have used colloquial language to communicate with the reader to identify with the reader. The use of colloquial language is that it is simple and familiar with the target audience and isn’t too tedious for the reader. I have used question responses to show sarcasm and humour in the cover artist. On the first question I have used abbreviations such as ‘tbh’ to familiarise the type of language on a younger teenage.