Q3 Spring Release Feature Round Up
Transcript of Q3 Spring Release Feature Round Up
Quarterly Feature Round-Up
Christina FuentealbaSenior, Product Manager,Marketo
FrankPassantinoSenior Product Manager,Marketo
Mahesh JeswaniSenior Product Manager,Marketo
DougMarshalDirector, Product Management,Marketo
Hosted by Marketo Product Management
Email Enhancements
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Email 2.0 Enhancements
Introducing Local Variables
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Email 2.0 EnhancementsDefault Modules in Templates
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Email 2.0 Enhancements
Image Size and Style Locking
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Email 2.0 Enhancements
Code Searching
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Email 2.0 Enhancements
My Tokens as Image Elements
Audit Trail
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What is Audit Trail?A new feature that gives you a self-serve way to get a complete history of changes made within your subscription. Audit trail will answer these inquiries:
• What happened to this asset or setting, and who last updated it?• What has user X been up to?• Who is logging into our account?
Auditing began on Sept. 14, 2016
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Benefits• A necessity for customers who have large teams using Marketo
and who have multiple admins• Creates accountability among users and admins• Unexpected behavior can be addressed quickly with corrective
action – low downtime• Reduces the number of user-generated errors and support calls• Provides more security measures to understand who is accessing
the subscription
• You already have it!• If you don’t see it, please talk to your admin.• Audit trail is controlled by two new permissions that must be
assigned to your user role in the system.
Get Audit Trail
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In-Scope• Audit trail includes:
• Asset audit trail• Admin settings audit trail• User login history
• New UX to view and filter data• Display a max of 30 days worth of data in the UI• Export max of 6 months worth of data into a csv
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Out-of-Scope• Versioning and rollback• Analytics, reporting or alerts• Tracking activity in RTP or RCA• External API (coming at a later phase)
Preview
Marketo + Vibes SMS
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Marketo-Vibes SMS Integration• Make Vibes SMS a first-class citizen in Marketo
• SMS Editor• SMS Triggers and Filters• SMS Asset Dashboard
• Manage SMS Subscriptions in Marketo• Use the power of Marketo Smart Campaigns to target
and send SMS messages
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Subscription Features• Subscriptions by phone using keywords and shortcodes
• Acquisition campaign
• Unsub by phone using keywords• Common unsub terms (STOP, QUIT, EXIT, etc.)
• Subscribe using Marketo smart campaign• Select an Acquisition campaign
• Unsub using Marketo smart campaign• Select the Vibes list
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Account Based Marketing
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Account-Based Marketing (ABM)
“Focus on those accounts that matter most.”
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The Right Accounts & People Cross-Channel with
Personalized Campaigns
Impact on account engagement,
pipeline & revenue
Marketo ABM = The 3 Essential ABM Capabilities
Target Engage Measure
Lead Centric Data ModelO7O1 O2 O3 O4 O5
L1C8
L2 L4 L5 L6C9 C10
Fill out FormList Import CRM Sync
: Lead : Contact : Org label : Org object
O6
C7
Lead Record “Company” Field
People
Visit Web Page
A3
: Anonymous
API’s
Marketo ABM Data Model
: Lead : Contact
A1
A3 A4A2
A5
: Account
L1 L2 L3 L4 L5 L6 C7
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What Makes Marketo ABM Different?
Target Engage Measure
AccountsWe combine all the essential components of ABM
CFO CMO VP Sales
LeadsPlus powerful lead management capabilities
In ONE platform
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Benefits to One Platform:• One source of truth for account list,
named account, opportunity and lead relationships
• Much easier to orchestrate engagement with leads AND accounts across all channels
• Fewer integrations to build/maintain
• One common user interface to learn
Marketo
Demo
Thank You!Marketo Product Management