HEIDI NOCKELS

Q3. WHAT KIND OF MEDIA INSITITUTION MIGHT

DISTRIBUTE YOUR MEDIA PRODUCT AN WHY?

Volcano publishing company is responsible for producing alternative music magazine Artrocker. Publishing in only a small independent company allows it to produce a more personal, thought out product, as apposed to a large co-operate industry company in which factories out several major, global magazines. Based in London, Volcano publishing is only a two year old company. It is still yet to produce such magazines on a larger scale to appeal to the millions. However, alternative music magazine Artrocker prides itself on appealing to a more intimate social group of the minority of the alternative music listeners. In such a way that a huge industry would be incapable of. The publishing company itself does not own a website. Refl ecting its independence away from such cooperation's. Volcano Publishing is an option to produceAlternative music magazine Revolution. http://www.volcanopublishing.co.uk/

VOLCANO PUBLISHING

Bauer media group, founded in 1875 has served in international areas, including Europe, USA, China and Russia. The huge cooperate industry has published both Q and Kerrang; two of the largest known music magazines out. Its huge range of magazines from music to TV guides makes each less personal and a simple way to add to the multi billion euro company. To add a simple alternative music magazine to the industry can help expand a minuet selection of readers to the millions ranging from all over the world. But the contents itself will loose such independence and the relevance to the personal genre. However, the larger publishing companies are capable of creating a magazine in which will go global and can featurethe most exclusive interviews with the more known Artists rather than the more local artists a smaller Magazine would be able to get. http://www.bauermedia.co.uk/

BAUER MEDIA GROUP PUBLISHING

Alternative music magazine Revolution has chosen to go with the Bauer media group publishing. This multi billion euro company has the ability to create a huge well known brand magazine for the genre, something in which is lacking in the market today. Although a smaller publishing company would follow the typical alternative genre of being a more independent magazine, the genre is missing a well known, household name. By going with a larger publishing company allows the smaller, less known artists to become more widespread and appreciated for their music throughout the industry although in the minority genre. Any product is created in order to make money/ add to an already built company. Revolution will be able to bring in money from its vast amount of new readers but still allowing themselves to be independent and to feature the more unknown, quirky artists instead of the commercial chart music.

REVOLUTIONS CHOICE OF PUBLISHING COMPANY

The following images are common brands that are usually advertised within the pages of music magazines;

COMMON MUSIC MAGAZINE ADVERTISEMENTS

REVOLUTIONS ADVERTISEMENTS

Album Advertisements

Lana Del Rey

The Vaccines

The XX

Alt-J/ ∆

Other Advertisements

Alcohol

Clothing

Music Store

Festival

Concert/Festival Ticket Provider

The choices of brands and albums Revolution has chosen to use to advertise within their magazine all were specifi cally picked for their relation to the music industry and genre. In every music magazine there will be advertisements for the newest and most popular albums and singles. Revolution has chosen to include the following artists; Lana Del Rey, The Vaccines, The XX and Alt- J. All of which are classifi ed under the alternative genre in order to appeal to Revolutions specifi c target audience. Revolutions choice of ‘other’ advertisements include areas of alcohol, clothing, music store, festivals and ticket providers. All these sections of media are what the target audience of late teens to early twenties are interested in and are the up to date brands of today. The choice of Leeds festival was specifi cally chosen in order to relate to the front cover of the mentioning of the competition in order to win Leeds Festival tickets. This advertisement then encourages readers to enter. Both Ticketmaster and ITunes are ways in which to access music, either for an Ipod or for live concert tickets. Topshop clothing store is one of the most popular stores for the teenage generation at the moment, it also supports the idea of the alternative style of clothing. Finally, Absolut Vodka is relating to the idea of aiming to the more older ages of which are within drinking ages. The brand is a sophisticated, modern brand, refl ecting the alternative genre perfectly.

REASON FOR REVOLUTIONS ADVERTISEMENT CHOICES

As Revolution is part of such a large publishing company like the Bauer media group, it is expected for them to have an online presence for there thousands of readers. I believe it would be appropriate for Revolution to have their own website. The site will be able to post tour dates and ticket providers for alternative artists, video interviews with their favourite musicians, the top 40 genre appropriate songs of the week plus more. Websites provide a more modern take on the traditional magazine; it allows the readers to constantly be able to access Revolutions updates. Having a website online also allows a larger section of the public to become aware of the brand that is Revolution. The magazine is then able to venture into diff erent areas online e.g. a YouTube channel, facebook page and twitter account. Revolution is then free to become a part of everyday readers life, informing them of all their music needs.

ONLINE PRESENCE

Apps, much like an online presence allow Revolution magazine to be part of any readers everyday life. I believe that with mobile apps, Revolution will have a singular one which will be the same as the online website. This will then help any reader when finding the website, to be able to access the online features. Revolution magazine have specifically chosen not to create an app, diff erent from the website in order to not clutter a magazine which prides itself on being simple and diff erent than other commercial magazines already out. However, Revolution magazine will also feature within the ‘Newsstand’ of any smart phone, so that readers will be able to pay for their weekly magazine on the go without having to carry round the product itself around. It is the new, modern way of being able to read whilst mobile.

APPS