Q2 evaluation

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How does your media product represent particular social groups? Hafsah Zaman

Transcript of Q2 evaluation

Page 1: Q2 evaluation

How does your media product

represent particular social groups?

Hafsah Zaman

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During the process of making our film we had to consider who are target audience was going to be whether it would be young children, older children, teenagers or adults. After, much discussion we decided to go with targeting our film at teenagers because we are in the age group so we know what teenagers our age enjoy watching and this made it easier to produce our film. We then had to think about what genre our film would be, we came to a decision that teenagers our age usually enjoy films which are of the horror genre and we thought this would be the best way forward. However, after looking at famous film openings and trailers we understood that it would be quite hard to make the film look professional and like an actual horror movie because our equipment was limited. So, we decided to ensure our film looked professional as possible we would change the genre. We then did research into films that were about teenagers specifically like Kidulthood, the genre of this film is social-realism. After this we thought as we are teenagers social-realism would be a good genre for us to put across, this is what we decided in the end. Our film is just about girls so we targeted it more towards girls although boys still could watch the film.

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• The reason we chose to target it at girls is because we thought teenager girls would be able to relate and understand the girls within the film therefore making it more touching and interesting story. Furthermore, the fact that we just had girls within the film fits in with the storyline as girls are noticed more in the media for having eating disorders than boys, this is stereotypical in a way because boys could also have eating disorders too and also we were stereotypical with the other storyline too, as boys can also be bullied. The whole context and meaning behind our film is fairly stereotypical by the way the girls are dressed and the fact that the bullying is done through social media that a typical teenager would use. This was done intentionally because we felt that by doing this the majority of teenagers would be able to relate better to the film making it more interesting for them to watch.

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• During the production of the opening of our film we ensured that different social groups were reflected and represented in different parts within the opening. We considered a variety of different things such as interests, style of our target audience and what would engage the target audience into wanting to carry on further into the film.

• ‘THE AFFECTED’ is aimed at teenagers who range from the ages 13-19 years old and who are interested in real life issues surrounding todays society as that is what our storyline is based on.

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What does our film have in common with other

films?• Our film is of the genre of social-realism and by looking at

other films which are of this genre we can see that typically they are based within a school and our film has a scene with one student that is within the school she goes too, this also another stereotypical aspect within our film.

• Films of this genre we have also noticed all contain some kind of bullying it is not always the main focus of the storyline, like ours, but it is there. This also takes part within a school and is normally face to face. However, our film has challenged this stereotype because the bullying is taking place over the internet, a more modernised way, and it is not set in a school but in fact it is within the comfort of the character’s own home.

• Within other films which are of the same genre as ours we have also noticed they strive hard at trying to attract the target audience. This is something we have also strived to do because we wanted to make a film that was relatable because they are the type of films a typical teenager girl enjoys, heart touching movies that make an impact. We have kept that in mind when making our film.

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What does our film have in common with other

films?• How the lighting is expressed in other films is

similar to how we expressed it. We noticed that the lighting of the film usually reflects the mood that the film is giving off. We tried to duplicate this by using dark and dim lighting throughout the whole of the film because we felt that the mood of our film was sad and solemn and we felt this was the best lighting to reflect the mood of the storyline and the film as a whole.

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Social groups • A typical teenager girl will look up to celebrities who define

the ‘perfect’ image that every girl who is within the 13-19 age range strives for. People such as Rihanna, Beyoncé, Katy Perry and models such as Kiera Knightley and Kate Moss. This types of people make teenagers girls feel like that they need to look the way they do because these are the people who get noticed by the media so girls feel like in order to have worth and feel noticed they must look a certain way. This gets to a point were girls would even try to match what these big icons wear just to feel a little more like them. Our film has definitely not challenged these stereotypes of what girls feel they need to look like and feel by the way the characters, dress, act and even talk to some extent. This is reflected in the storyline where one character has an eating disorder the character actually explains within the film that she hates the way she looks and feels, this is because of the pressure put on girls by the media which makes them think they need to act and look a certain way. It is this same thing which leads to issues such as bulimia in society and this is an issue which our film does address on how it can effect a person mentally and physically. Another example is that the use of internet is used in part of the film, the internet is a big part of teenagers lives nowadays especially and plays a big part in these young girls following big icons so they can be exactly like them, which we all know is impossible.

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Social Groups • A typical girl teenager would be sociable and

have loads of friends. Girls are usually described as the gender that likes to gossip with the friends this is why they are associated with being in large groups. Our film does challenge this as the girls within the film are among those who are more vulnerable and are sort battling through what they are facing alone. Our film shows that girls can also have a sense of loneliness and this is evident through both characters within the film.

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Age, Gender and Ethnicity.

• Even though are main focus was to target girls it doesn’t mean that boys can’t watch the film too because they can also have eating disorders and be bullied and they also may be able to relate the films. We just thought because the characters are girls it would be easier for girls to relate as a whole

• Our characters are all of Asian backgrounds. However, there is nothing within the film that makes it offensive to other ethnic group. We are not ignorant to the fact that only Asian girls suffer with problems like because anyone can go through it. This doesn’t make is just for Asian teenaged girls, it is meant for all ethnic groups to enjoy.

• The film is targeted it at girls within the 13-19 age range, we thought this was the most suitable age range because firstly, the girls within the film are of similar age. However, this doesn’t mean adults can’t watch it because issues like this are also common within adults but it is just noticed more within the media to be associated with teenagers which is why we chose this age range. However, we don’t feel young children would be able to grasp the meaning and message behind the film as well as teenagers and adults would but they could still watch it.