How effective is the combination of your main

product and ancillary tasks?

By Victoria Emerson

Ancillary One. The task for ancillary one was to

create a newspaper advertisement for the documentary.

Ancillary One.

These are the strengths and weaknesses I feel that are in my newspaper advertisement.

Ancillary One.

To get a better idea of the context in which I would like to place my newspaper advert, I decided to create my own community newspaper as an example.

Ancillary Two.

For my radio trailer, I used clips which were in the documentary to make it relatable to the documentary itself. The voiceover for my radio trailer is Ryan Boydon, who is one of the interviewees in the documentary.

Main cut. During the editing of the

documentary, I made sure to keep the motif recurring through the documentary. The documentary starts off with a jingle, which is actually from Hope FM.

Main cut. The way that I edited the opening sequence to the documentary with the

establishing shots of Bournemouth, Poole and Christchurch.

Main cut. I created narrative devices which I have used in the documentary. I created

these on Photoshop. These narrative devices were created to break up the interviews, and introduce the next interviewee to the audience.

Main cut. The legends were created by downloading Photoshop brushes from DeviantART.

Using these brushes, we created a PNG file, which meant that we could use it without a background, this indicates professionalism, which is important because it not only reflects our work, but Hope FM as a radio station as well.

Main cut. For the sound within the documentary, we used an external sound device,

the Tascam IM2, which meant that during the editing process, I had to sync the audio with the main video, which required me to accurately judge the timing of both the audio and the video files.

Main cut. In the introduction of the documentary, I felt that adding the production

names would add a sense of professionalism. These production logos were created on Photoshop, and are relatively simple, and made with simple colours, such as pink and purple.

Main cut. During the editing for the opening sequence, I made sure that the Hope FM

logo was included. I felt that it was important to have the logo as part of the motif, and also to add a sense of professionalism.

Main cut. I made sure that in the main cut that there would be plenty of intercuts. I

wanted the intercuts in the documentary, as this would keep the audience interested.

Conclusion As an advertising campaign, I believe that it is consistent

(involvement of Hope FM)* and professional. Because my advertising campaign is professional, consumers would

be more likely to want to watch my Documentary.** Hope FM synergises with YMCA England, who have both distributed

the Documentary on their Facebook pages. My production company, ‘VEMedia’ synergised with Nicky Pritchard’s

production company, ‘Pixie Aztechia Productions’ as we felt it would mirror the synergy between the YMCA and Hope FM.***

Our social networking is proficient, as YMCA England, Hope FM and a few other local charities have shared our Documentary on Facebook. Hope FM and YMCA also published our Documentary on Twitter.