HOW EFFECTIVE IS THE

COMBINATION OF YOUR MAIN

PRODUCT&TEXTSECESU OZEVIN (Q-2)

OVERVIEW OF FILM POSTER&REVIEW• MY FILM POSTER AND FILM REVIEW HELP TO PROMOTE MY

SHORT FILM. THE FILM POSTER GIVES AN INSIGHT ON WHAT THE GENRE IS (DARK, HORROR, MURDER) THROUGH THE DARK COLOURS USED AND THE BROKEN GLASS AS A CONNOTATION AND MOTIF. THE FILM REVIEW USES PERSUASIVE TEXT AND MAKES THE AUDIENCE WONDER WHAT THE FILM IS ABOUT, THEREFORE WILL LEAD THEM TO GO ON TO RESEARCH MORE ABOUT IT AND EVENTUALLY WATCH THE SHORT FILM IN THE END.

FILM POSTER

• THE ENIGMA CODE (ROLAND BARTHESS) OF THE MIRROR USED MAKES THE AUDIENCE THINK WHY IT IS PLACED ON THE POSTER. IS HIS LIFE IN PIECES? DOES HE PUNCH SOMEONE TO PIECES? DOES THE FILM REFLECT UPON HIS LIFE?

• THE QUOTE ‘KNOW YOUR ENEMY’ IS ALSO AN ENIGMA CODE, AS IT MAKES THE AUDIENCE WONDER WHAT IS GOING TO HAPPEN TO MR. BROWN. IS HE THE ENEMY OR DOES SOMEONE UNEXPECTED ATTACK HIM?

FILM POSTER (2)

• THE FACT THERE IS NOT MUCH TEXT ON THE FILM POSTER AND THE IMAGE ATTRACTS THE MOST ATTENTION, MAKES THE AUDIENCE WONDER, WONDER, WONDER. TO BE ABLE TO KNOW WHAT THE FILM IS ABOUT, THEY HAVE TO WHETHER READ A REVIEW OR WATCH THE FILM ITSELF. SINCE IT IS A SHORT FILM, NO TRAILER IS MADE. THEY ARE BEING FORCED TO DO MORE RESEARCH.

FILM REVIEW

• THE FILM REVIEW GIVES CLUES ABOUT WHAT THE FILM IS ABOUT, HOWEVER MAKES THE AUDIENCE QUESTION WHAT THE RESOLUTION OF THE STORYLINE IS ABOUT. THE LINE ‘YOU WON’T EXPECT WHAT HAPPENS NEXT’ MAKES THE AUDIENCE WONDER WHAT WILL HAPPEN.

• THE SEVERAL QUOTES USED ATTRACT THE AUDIENCE’S ATTENTION AS THEY REVEAL THERE IS TERROR AND MURDER, BUT DOES NOT REVEAL WHO KILLS THE INNOCENT CHILD.

FILM REVIEW (2)

• THE EXPLANATIONS OF THE FILM RECEIVING PRIZES MAKES THE AUDIENCE UNDERSTAND THERE IS SOMETHING ABOUT THE FILM THAT MAKES IT DIFFERENT FROM OTHER SHORT FILMS. IT MUST BE GREAT QUALITY FOR IT TO WIN A PRIZE, ESPECIALLY IF IT IS SHOT AND MADE BY A COLLEGE STUDENT.

• THE TONE OF THE ARTICLE ACTS AS A SELLING POINT SINCE IT PROMOTES THE FILM AND IS RATHER A PROMOTION THAN A REVIEW. THE FILM IS SO GOOD THAT THE MAGAZINE CAN’T KEEP ITSELF FROM TRYING TO SELL IT AND WANT EVERYONE TO SEE IT, RATHER THAN SUMMING UP STRENGTHS AND WEAKNESSES.

FILM REVIEW (3)

• THE LANGUAGE IS INFORMAL AND PERSUASIVE, THEREFORE APPROACHES THE AUDIENCE ON A MORE PERSONAL LEVEL. THIS MAKES THE AUDIENCE FEEL CLOSE TO THE WRITER AND RECEIVE THEIR POSITIVE EMOTIONS ABOUT THE FILM.

SHORT FILM & FILM POSTER• THE SHORT FILM AND FILM POSTER REFLECT EACH OTHER AS

THEY HAVE THE MOTIF OF A MIRROR BEING PUNCHED. IN THE SHORT FILM THE BROKEN MIRROR IS NOT SHOWN DIRECTLY, WHEREAS IN THE POSTER IT DOES; SO THEY BOTH COMPLETE EACH OTHER.

• THE DARKNESS AROUND ALBERTOS (MR. BROWN) SUGGESTS THE FACT THAT HIS FACE IS NOT SHOWN A LOT IN THE SHORT FILM. YOU CAN SEE HIM BETTER ON THE POSTER THAN THE FILM, WHICH SUGGESTS IT IS ABOUT HIM AND IT GIVES YOU THE FIRST AND CLEAREST HINT OF HIS IDENTITY.

ADVERTISING

• THE FILM POSTER BELONGS TO ‘LEYTON BROS’ (WARNER BROS), SEEN ON THE BOTTOM, THEREFORE LEYTON BROS IS THE MAIN FUNDER AND PROMOTER. AS IT’S A SHORT FILM WHICH CAN BE FOUND ON YOUTUBE (SEE MAGAZINE REVIEW), YOUTUBE WILL BE PAID TO PROMOTE THE SHORT FILM IN ADDS WHICH WILL APPEAR ON PEOPLE’S FEEDS WITH THE SAME INTERESTS.

• ALSO FACEBOOK AND GOOGLE WILL BE PAID TO PLACE ADDS ABOUT THE FILM. THE FILM POSTER WILL POP UP OR ELEMENTS OF THE ARTICLE WILL APPEAR ON THE BOTTOM OR SIDES OF FACEBOOK, TWITTER AND YOUTUBE PAGES.

DOES IT LOOK REAL?

• YES. THE HOUSE STYLE AND COLOUR SCHEME OF THE MAGAZINE ARTICLE DO NOT HAVE ANYTHING TO DO WITH THE SHORT FILM, AS A MAGAZINE IS SOMETHING INDEPENDENT FROM A SHORT FILM. THEREFORE THE GAP BETWEEN THE SHORT FILM AND THE POSTER, WHICH DO BELONG TOGETHER, AND THE MAGAZINE MAKE IT LOOK REALISTIC, AS THERE IS REALISTICALLY BEING THOUGHT ABOUT IT.

• THE FILM POSTER LOOKS PROFESSIONAL AND CONTAINS THE NEEDED ELEMENTS SUCH AS CREDITS, AGE RESTRICTION ETC.

HOW IT COULD BE DEVELOPED• IF THIS WAS AN INDIVIDUALLY MADE SHORT FILM WHICH I

HAD MADE VOLUNTARILY, I WOULD HAVE MADE MYSELF A COMPANY NAME SO PEOPLE WOULD RECOGNISE MY WORK FROM THE BRAND NAME. I WOULD HAVE MADE A FACEBOOK FAN PAGE AND A WORD PRESS WEBSITE TO ADVERTISE MY WORK. ALSO I WOULD HAVE TWEETED REGULARLY AND ADVERTISED MYSELF THROUGH HANGING UP POSTERS AND CONTACTING OTHER FILM MAKERS TO MAKE ONE TOGETHER AND HAVE MY NAME HEARD.

COMPARED TO OTHER PRODUCTS..

• FILMS LIKE FINAL DESTINATION OR SHORT FILMS LIKE ‘INSIDE’ (CASE STUDY) HAVE THE SAME ELEMENTS SUCH AS THAT THEY HAVE USED PROFESSIONAL TECHNOLOGIES SUCH AS PHOTOSHOP, INDESIGN AND FINAL CUT PRO/AFTER EFFECTS.