Q2 2014 Media Pack. 770,000 Women 729,000 Men 1.499m Total Population Our Coverage Area.
15
Q2 2014 Media Pack
-
Upload
tyler-clayman -
Category
Documents
-
view
217 -
download
2
Transcript of Q2 2014 Media Pack. 770,000 Women 729,000 Men 1.499m Total Population Our Coverage Area.
Q2 2014Media Pack
770,000Women
729,000Men
1.499mTotal Population
Our Coverage Area
Local, engaging, trusted…
Metro Radio provides the most local, relatable and entertaining shows,
balanced with the best variety of the biggest chart hits.
A typical Metro Radio listener is aged between 25 & 45.
They lead a fast-paced, busy life, working hard and playing hard.
Their social scene is important with weekends for friends and family..
Proud of their North East roots, their home and family.
Playing just great songs
Magic plays the biggest hits from the 60s 70s and 80s.
Our award winning presenters provide great company with relaxed, informed and entertaining shows.
The typical Magic 1152 listener is aged 35 – 55.
They love their family and have money at their disposal.
Playing just great songs
Bauer Newcastle
reach over half a million
adults every week
Source: RAJAR, TFM TSA,
6 months ending June 14
Metro Radio & Magic 115215+ 15-24 25-34 35-44 45-54 55+
Population (000s) 1499 243 230 214 256 557
1 Week Reach (000s) 508 102 100 90 98 118
% Reach 34% 42% 44% 42% 38% 21%
Average Hours 8.3 3.6 10.7 7.9 10.6 8.7
4 Week Reach (000s) 757 157 142 131 145 178
4 week reach % 50% 65% 62% 61% 57% 32%
13 Week Reach (000s) 929 190 168 156 175 225
13 week Reach % 62% 78% 73% 73% 69% 40%
Watch our audience GROW!
Source: RAJAR, Metro Radio TSA, 6 months ending
June 14
It Works!
I think they were well targeted ads that got across a message that we
couldn’t get across in another medium.
They sold significantly better. We certainly have paid back the
advertising and the investment that went into producing the ads. It was great to hear people in shops
saying that they’d heard the advert.
The campaign was a really big success we went from zero smart
cards being used in the North East to 73,000 being used in just under
a year!
We advertised a recruitment day on air for 10 days and over 600 people text in for more information.We had amazing results… Over 300 people attended the recruitment event.
We’ve seen a massive impact that Metro has had. High level
increases in the Newcastle, Sunderland and Durham areas, in some cases up to 40-50% and the only difference between 2012 and 2013’s marketing for Pulman was
the introduction of Metro and Magic 1152.
0
100
200
300
400
500
600508
436
358298 279 274 272
185 162102
Source: RAJAR, Metro Radio TSA, 6 months ending
June 14
Weekly reach (000’s)*stations marked with an asterisk do not cover the
whole of the total survey area
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500 4,208
3,5723,311
2,241 2,1461,959
1,503 1,345
898 866
Source: RAJAR, Metro Radio TSA, 6 months ending
June 14
Total hours by station*stations marked with an asterisk do not cover the
whole of the total survey area
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%16.4%
13.9%12.9%
8.7% 8.3%7.6%
5.8% 5.2%
3.5% 3.4%
Source: RAJAR, Metro Radio TSA, 6 months ending
June 14
Market share by station*stations marked with an asterisk do not cover the
whole of the total survey area
When Listeners Trust us, They Trust You
50% of Metro listeners rate us
8,9 or 10 out of 10 on trust.
Metro Radio listeners are twice as likely to
recommend something they heard to others than Capital, Smooth
and Real listeners.
Source: iPSOS MORI
44%of Metro listeners have taken
action after they heard something on the station! (V
29% Capital and Real and 20% Smooth).
77,000 likes
297,500 peopleevery month
Through our digital platforms wetalk to
35,000 followers
42,500 subscribers
E-Shot
On Air Promotion
Off Air Promotion
Bespoke Events
Idea generation
Startup(dialog & tender)
Media Bus
Research
OnlineOutside
Broadcast
Creative
Sponsorship
Social Media
Advertising CampaignSolutions for Every Challenge
Full Creative Media Services
At the Heart of Our Community
Cash for Kids raises funds for sick, disabled and underprivileged children across the North East.
In 2013 the charity raised over £1 million supporting 30,359 local children.
81% of UK consumers agree that they are more likely to buy a product associated with a cause they care about.
The 2 causes that draw the widest support from the general public are medical research and children/young people.
Your chance to do this locally whilst still promoting your brand.
Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them.
With our charity Cash For Kids
