Q1 & Q2 2015 Media Kit

Q1 & Q2 2015 Media Kit January through June 2015

This revision: December 18, 2014Note: If any informaEon you require is missing, just let us know.

To learn more or discuss opportuni1es, contact Peter Cooper at [email protected] or 650-‐319-‐7334

JavaScript Weekly Ruby Weekly

HTML5 Weekly Node Weekly

Mobile Web Weekly Postgres Weekly

DB Weekly Bitcoin Weekly

Statuscode


OverviewReach up to 210,000 so0ware developers directly and cost-‐effec;vely with us.

Cooper Press publishes weekly email newsle,ers to an audience of around 200,000 programmers, so9ware engineers, Web developers, and technologists. !Our engagement is high with average open rates of between 45% and 62%. Sponsors typically get anywhere between 200-‐3000 tracked clicks per inclusion -‐ our record is around 3400! An extra 15-‐20% clicks come via untracked sources, like our Web archives and RSS feeds, plus things we link to frequently get picked up by social sites like Hacker News and Reddit. !A variety of sponsorship opportuniNes are available for companies interested in reaching so9ware developers in a variety of niches. Due to a high level of interest, we have a waiNng list and take reservaNons within calendar quarters in advance. Q1 and Q2 2015 reserva;ons are now open but you may also register an interest for the Q3/Q4 wai;ng list too. !!!!!Publisher-‐in-‐chief, Cooper Press Ltd. [email protected]

Best Regards,

!!Peter Cooper

210,081 subscribers

(as of Dec 18)

166 countries

(even the Cook Islands and Swaziland!)

9 1tles

(with more due very soon!)

50 issues per year

(we take Christmas and one other week off)


Our 2014 SponsorsA big thank you to all of our sponsors throughout 2014.

Our sponsors in 2014 came from a wide range of areas in the technology industry, from educaNon and training through to Web hosNng and e-‐mail service providers. Both big and small companies are represented in our client roster -‐ we are not solely for blue chips.


Example newsleTersWe publish ;ght and ;dy newsleLers that link to the most interes;ng things going on in a par;cular niche.

Every issue of every newsleUer includes a variety of links, job lisNngs, sponsors. We only send newsleUers readers love to receive, never exclusive sponsored mails. See our newsleUer sites for full samples. The above are heavily cropped to fit the page.

h"p://javascriptweekly.com/ h"p://mobilewebweekly.co/


Subscriber profileSo far, we have performed a full demographic analysis on 76,881 JavaScript Weekly subscribers:

Job roles / posi;on The majority of our subscribers are developers and engineers, although almost a quarter are founders, business owners, directors, managers, CEOs, and similar decision makers.

Loca;on The majority (50-‐60% on most Ntles) of our subscribers are in the US, although the UK, Germany, France, and a handful of other primary EU naNons add up to around another 20%. China has seen the biggest non-‐US growth for us in 2014.

Companies The most popularly represented companies in our subscriber base are (in descending order): Google, Microso4, IBM, Thoughtworks, Amazon, LinkedIn, Yahoo!, Adobe, Oracle, TwiAer, HP, Globant, Facebook


Publica1onsJavaScript Weekly -‐ hLp://javascriptweekly.com/ Launched in November 2010, JavaScript Weekly is aimed at JavaScript developers and Web developers with an interest in JavaScript, Angular, Node.js, and related technologies. 78,034 subscribers (as of November 21, 2014), average open rate of 48.4% / click rate of 18.2% in September 2014 (now 73,543 subscribers as of December 10, 2014 due to removing dormant subscribers)

Ruby Weekly -‐ hLp://rubyweekly.com/ Launched in August 2010, Ruby Weekly is the most popular weekly publicaNon for Ruby and Rails developers. 31,084 subscribers (as of November 21, 2014), average open rate of 55.4% / click rate of 24.6% in September 2014

HTML5 Weekly -‐ hLp://html5weekly.com/ Launched in August 2011, HTML5 Weekly is read by Web developers, designers and anyone with an interest in the Web Placorm and Web browser technology. Topics cover HTML5 as well as things like CSS3, WebGL, DevTools, and WebSocket. 52,999 subscribers (as of November 21, 2014), average open rate of 46.8% / click rate of 16% in September 2014

Node Weekly -‐ hLp://nodeweekly.com/ Launched in August 2013, Node Weekly has become a popular Node.js-‐focused weekly publicaNon. 17,044 subscribers (as of November 21, 2014), average open rate of 57.3% / click rate of 25% in September 2014

Postgres Weekly -‐ hLp://postgresweekly.com/ Launched in August 2013, Node Weekly has become a popular Node.js-‐focused weekly publicaNon. 6,403 subscribers (as of November 21, 2014), average open rate of 52.8% / click rate of 18.24% in October 2014

Others: Mobile Web Weekly, DB Weekly, Bitcoin Weekly, and Statuscode These publicaNons are currently too new, too small, on hiatus, or otherwise are exclusively sponsored, but informaNon is available upon request. collecJvely 26,444 subscribers (as of November 21, 2014), all with average open rates over 50%


Adver1sing typesThere are three ways in which sponsor-‐backed items can appear in our newsleUers in 2015. Not all are available on every publicaNon:

1. Primary sponsorships A sponsor receives a full sized link, along with company name, image, and descripNon text. This looks like our typical content but is marked as sponsored. It has the biggest impact of all the unit types. !Basic spec: Image, plus up to 80 character Itle, up to 300 characters descripIve text.

2. Sponsored links A sponsor receives a single link that blends in with other items in an issue, but is marked as sponsored. Some descripNve text can be included if it would improve engagement. Basic spec: Up to 72 character Itle, up to 100 characters descripIve text. !

Full specificaIons are at hAps://cooperpress.com/specs.html

Note: In 2014, we had a “secondary sponsorship” unit but this has been replaced by the new “sponsored link” unit above.

3. Job lis8ngs Solely for companies offering jobs (full-‐Nme, part-‐Nme, or freelance OK) or promoNng job-‐related services of interest to developers. !Basic spec: Up to 72 character Itle, up to 200 characters descripIve text.


2015 Q1 & Q2 Rate Card

Rates are per issue, valid on reservaIons submiAed before February 2015. VAT is applicable to orders within the EU (but will be zero-‐rated for non-‐UK B2B sales).

For any order that includes 2 or more primary sponsorships or 2 or more job lis<ngs, an immediate 5% discount can be made to the respec<ve rates above. Sponsored links are at a flat, fixed rate.

A discount of up to 15% may be available for regular sponsors with sizeable orders placed each/most quarters across certain Itles. Please enquire.

“Typical” clicks indicated are ranges that roughly 80% of campaigns are within. Some go higher, some lower. No figures for sponsored links yet as they are a new form of unit, but esImates could be provided. Experiments show an extra 15-‐20% clicks come through untracked routes, such as our Web archives and RSS feeds so these numbers are conservaIve.

Subscribers (in Dec 2014)

Open rate (in Sep 2014)

Primary sponsorship (1 exclusive per issue)

Sponsored link (1 or 2 per issue)

Job lis?ng (up to 3 per issue)

JavaScript Weekly 73,543 48.4% $1080 (700-‐2400 clicks typical)

$250 $199 (150-‐350 clicks typical)

Ruby Weekly 31,452 55.4% $740 (460–1000 clicks typical)

$180 $149 (awai<ng figures)

HTML5 Weekly 53,326 46.8% $680 (500–1200 clicks typical)

$180 $149 (100-‐350 clicks typical)

Node Weekly 17,519 57.3% $360 (300–500 clicks typical)

$100 $89 (60-‐150 clicks typical)

Postgres Weekly 6,483 52.8% $160 (80–180 clicks typical)

N/A N/A (please enquire)

Mobile Web Weekly 3,938 62.6% $125 (110-‐130 clicks typical)

N/A N/A

*

* We recently ran a re-‐acNvaNon campaign and removed 5,500 dormant subscribers. As such, our open rate has * gone up and should be averaging 50-‐51% in December.


Primary sponsorship availability

Please note that availability changes quickly and can not be guaranteed unIl a formal order is made. The above may well be out of date.

Week of… JS Ruby HTML5 Node Pg Mobile

January 5 X X X X X X

January 12 X X X X P O

January 19 X X X X X X

January 26 X X X X P O

February 2 X X X X X O

February 9 X X X X O O

February 16 X X O X X O

February 23 X X P X O O

March 2 X X P X X O

March 9 X X X X O O

March 16 X X O X X O

March 23 X X X X O O

Here is the current primary sponsorship availability in Q1 and Q2 2015 as of December 18, 2014:

O -‐ Open / available P -‐ Provisionally booked X -‐ Booked / already taken

Week of… JS Ruby HTML5 Node Pg Mobile

March 30 X X X X O O

April 6 X X P X O O

April 13 X X X X O O

April 20 X X X X O O

April 27 X X P X O O

May 4 X X X X O O

May 11 X X X X O O

May 18 X X X X O O

May 25 X X X X O O

June 1 X X X X O O

June 8 X X X X O O

June 15 X X X X O O

June 22 X X O X O X

Q1 & Q2 2015 Media Kit

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Transcript of Q1 & Q2 2015 Media Kit