In what ways does your media product use, develop or challenge forms and conventions

of real media products?

By Ed Dean

A shot that shows a link between lyrics and/or music and visuals

“the night was all you had, you ran into the night from all you had” In this shot from the video for Bastille’s ‘Laura Palmer’ you can see Dan the singer on his own in the dark, being lit by large lights. We can see from the trees that this shot is outside, in other shots we can see more clearly that this is a forest.

A shot that typifies the way a record company would want their artist to be represented

This shot is from the Arctic Monkeys ‘why’d you only call me when your high’. I believe that this shot is perfect for showing how a record company wants to represent their artist. I think this as in this shot he is supposed to be high and having a sort of schizophrenic moment in the mirror. Although the song is about drugs through out the whole video there are visual links to the effects of drugs, but we do not see any drugs. This is because the record label would not want the public to link them with drugs.

A shot that illustrates how your video uses music genre

Just from looking at it you can see that this shot is typically indie. This shot is from Komodo Krimes single ‘Something New’. From the mise en scene we can tell that this is an indie music video, from the way they’re dressed in patterned shirts and the way that they hold their guitars high like the Arctic Monkeys do in their video for the song I have chosen.

A shot that shows an intertextual reference

This is from the video ‘Dani California’ by the Red Hot Chilli Peppers. Pretty much the whole video is an intertextual reference as throughout the whole video they are dressing up as other bands and playing like them. In this shot you can clearly see Michael Shores theories of recycled styles (Elvis and the 1950s) and clichéd imagery.

A shot that demonstrates your use of camera

This shot is from The 1975s song ‘Girls’. It is an extreme long shot showing off the band playing with a group of girls. The shot has lots of vibrant colours which is unusual for their videos but creates a summery and fun feeling. The mise en scene of the girls uses Michael Shores theory of adolescent male fantasy, through the girls in bikinis.

A shot that demonstrates your use of lighting

This shot is from The 1975s video for ‘Chocolate’. The use of lighting in this shot is good as it is so simplistic but does its job so well. The shot is set up to draw your attention to the singer. And the outline/gloomy look draws you to his face.

A shot that demonstrates your use of mise-en-scene

From Bastille’s ‘Of the night’. This is a well set up shot. It has got the thirds rule in place (ambulance, detective, flashing lights). The flashing lights give a sense of emergency. It also uses Michael Shores theories of recycled styles and clichéd imagery from classical police dramas as we can see the back of the detective, flashing lights and a motel.

A shot which demonstrates I have watched other music videos

This shows that I have watched other videos as I have used a very similar shot as in my music video. I liked this shot because it is a nice angle on the guitar.

A shot which demonstrates I have watched other music videos

This is a shot from The Black Keys ‘Gold On the Ceiling’. I chose this shot as the video is one of my inspirational videos. It has lots of exemplar angles and distances. Both of the shots which show I have watched other videos, use Sven E Carlsson’s theory of the performance video.