Quarterly Round Up WebinarQ1 2015

Ei-Mang Wu

Arjun Nair

Travis Kaufman

Justin Cooperman

Senior Product Manager, Marketo

Senior Product Manager, Marketo

Director Product Management, Marketo

Director, Platform & Ecosystems, Marketo

Marketo Ad Bridge

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3 Main Types of Online Advertising

• Display ads appear next to content on websites

• Remarketing ads appear across the Web after you visit a specific website

• Pay-per-click (PPC) ads appear next to search results

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Only 2-5% of paid traffic will

actually convert into a lead

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So, can we do any better?

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Targeting ads only at the right audience, across channels

Personalizing ads and web experience to cater these different

audiences

Analyzing ad spend based on short and long term conversions

(Purchases, Opp’s, Revenue)

Optimizing Ad Spend

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MARKETO

Display

Remarketing

PPC

Website

Ad Types

Ad Tech Platforms

LNKD, FB, GoogleTurn, Rocket Fuel,

MediaMath

Demographic, firmographic and behavioral profile data

Ad Bridge: Target, Personalize and Optimize

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Targeted and Personalized Ads

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Targeted and Personalized Ads

These personalized

Ads drove 2x more lead

conversions 117% increase

yr./yr. in

qualified leads

Ad Bridge & LinkedIn Lead Accelerator Demo

Ad Bridge & LinkedIn Lead AcceleratorWeek 1 Week 2 Week 3 Week 4

GettingStarted

Tips&

Tricks

ExpertTestimonials

SpecialOffer

Digital Ads

Email

GettingStarted

Tips&

Tricks

ExpertTestimonials

SpecialOffer

Google AdWords Offline Conversions Integration

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Google AdWords Offline Conversions Integration

• Enables marketers to track conversions at each stage of the funnel

• Gives you a more comprehensive look at which keywords drive the most cost-effective conversions

• Enables you to use AdWords’ automated bid strategies to optimize for offline conversions

Before

After

Google AdWords Offline Conversions IntegrationDemo