Q selling point
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Transcript of Q selling point
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Q Selling Point
By Ellen Ronan
![Page 2: Q selling point](https://reader038.fdocuments.us/reader038/viewer/2022100603/559543471a28ab440c8b47b6/html5/thumbnails/2.jpg)
Selling Points• The selling points Q often uses is to
put someone famous on the
cover, this is attractive to fans.
• Also it stands out because they use
large images that cover the page.
• Also they often use clever effects
that stand out such as this guitar
breaking the masthead.
• They also use big fonts for the
important information.
• Another thing is they stick to their
specific colour scheme so they are a well branded magazine.
• They stick to this in the contents too
which is easy to read.
![Page 3: Q selling point](https://reader038.fdocuments.us/reader038/viewer/2022100603/559543471a28ab440c8b47b6/html5/thumbnails/3.jpg)
Selling Points
• They are often eye catching so they make potential buyer
consider the product more and maybe look closer.
![Page 4: Q selling point](https://reader038.fdocuments.us/reader038/viewer/2022100603/559543471a28ab440c8b47b6/html5/thumbnails/4.jpg)
Specific Target • The target for buyers would be
relatively young people who’s taste in
music is mainly alternative/indie/rock.
• However you can tell that people
younger than around 16 wouldn’t be very interested in it due to it’s lack of
colour.
• Instead it has a bland colour scheme
contrasted with a red that runs
throughout most issues which gives it a slightly more mature look.
• Another give away to it’s age range
would be the price, it is quite expensive
compared to similar magazines and so
older people generally would have
more cash to spend.
![Page 5: Q selling point](https://reader038.fdocuments.us/reader038/viewer/2022100603/559543471a28ab440c8b47b6/html5/thumbnails/5.jpg)
Specific Target• Although I said 16+, this would be most popular for a 25+ age
range because of the content, young people might like acts
like those shown below but these were most popular in the
days of slightly older adults.
• I’d say it would be aimed at people who would by for
belonging needs because it is quite a specific genre.
• The demographic would be section E mostly but then C1s, C2s
and maybe Bs would also appeal to this magazine.
• You could say it is aimed at males but still has female readers.
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How Are They Targeted?• Here you can see the difference in
colour, the TOTP mag is colourful and pink so
aimed at young females whereas the Q
magazine is less colourful and has a cleaner
cover making it less fun and more
professional.
• Q also uses more words to draw people in
instead of pictures which might imply that
the older reader actually reads whereas
young girls would look at pictures.
• Again pricing would sway who bought the product, younger people would be able to
afford TOTP because it is cheap but Q is
around £4 which would mean only adults
would really be able to afford it.