Q is NOT whether we are at cross roads Q is whether we wish to be successful or not?
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Transcript of Q is NOT whether we are at cross roads Q is whether we wish to be successful or not?
Q is NOT whether we are at cross roads
Coming together is a beginningComing together is a beginningKeeping together is progress Keeping together is progress Working together is success Working together is success
Henry FordHenry Ford
Q is whether we wish to be successful or not?
Awareness
Marketing MixCompetitionEnvironment
SOV
Duration of Ad
Other MediaNo. of Executions
Creative
From Vines to Wines
Media GRPs
Sales of the Brand
Reach
Intent/ Consumer Disposition
Transparency and Accountability
Clients want sales Media agency
wants GRPs, reach, frequency
Media owners want rates
Measurement Metrics
Media Consultants
Media Agency
Media OwnerClient
Some issues staring at us
What is lacking/or is below expectation between MSB and MO?•Trust•Transparency•Accountability•Two way Relationship
What Agency needs to do?•When Trust, Transparency and Accountability is demonstrated between MSB and MO, Agency’s task will become easier to build the two-way relationship with Client•Agency need to carry MO with Client as Partners in growth
What is the responsibility of the third stakeholder – The Client”?•Trust the agency•Treat them as extended arm of their own•Understand the benefits of two way relationship and take a long term view