Q-Connect Rebrand 2008/9. Why? InterACTION – Alliance of European Office Products. Promote and...
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Transcript of Q-Connect Rebrand 2008/9. Why? InterACTION – Alliance of European Office Products. Promote and...
Q-Connect Rebrand 2008/9
Why?
• InterACTION – Alliance of European Office Products.
• Promote and grow sales• Contemporary fresh new look.• Reiterate competitive edge.• YouTube.com• New website www.q-connect.com (from 1st
January 2009
When?
• Packaging into ADC as early as Mid May
• Photography in place for 2009 publications
• Old logo used until January 2009
Logo Images
GREEN: suggests freshness and tranquillity.GREY: suggests practicality, earnestness and creativity.
Packaging
Single label
Pallet labelCarton label
Product Compariso
n
KF04590 KF01436 KF04570
Summary
• Fresh and contemporary new look• First products in stock from May• YouTube video• Publications January 2009