PZM - Marketing
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PZM - Marketing • Marketing Strategies for Today’s World
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PZM - Marketing. Marketing Strategies for Today’s World. THE CONCEPT. Utilizing multiple marketing channels to attract and engage with target audiences for a company’s products and/or services. Offline – Online – On-Page Content spills from live events to digital sites to website. - PowerPoint PPT Presentation
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PZM - Marketing
•Marketing Strategies for Today’s World
Utilizing multiple marketing channels to attract and engage with target audiences for a company’s products and/or
services
THE CONCEPT
Offline – Online – On-PageContent spills from live events to digital sites to website
Video interviews
Blog posts
Social media content
Multiple touch points for connecting with target audiences:
•Identify target audiences
•Create YouTube channel focused on target audiences
•Utilize brief videos featuring target audience participants
•Pull YouTube videos into blog posts on company website
•Share blog post links via social media
•Engage target audiences via social media (Twitter, Facebook, Pinterest, etc.)
•Interview target audiences not on videos for blog post content
THE CONCEPT
The existence of current company fans provides fertile opportunities to utilize their enthusiasm for marketing
outreach.
Rather than “pushing” out sales messages, testimonials from satisfied fans provide “proof” of the benefits of the company’s products and/or services.
A participant-driven experience that keeps prospects engaged with a multitude of touch points year-round.
OPPORTUNITY
TOUCH POINTS
Offline
Online
Community
OFFLINE
Satisfied fans can be brandambassadors.
Print MaterialProvide postcards for fans to
share offline.
Cross PromotionArrange collaborations with
related businesses.
Open HousesUtilize social media to promote open houses in various locales.
ONLINEThrough blog post interviews and videos, current fans have the
ability to create online brand ambassador content.
Community InvolvementLocal media will be encouraged to
cover live events including product or service demonstrations.
Guest PostsSome fans may want to create their
own guest blog posts.
Social NetworkingSocial networking sites will be used to
promote the content from the YouTube channel as well as the blog.
Live PresentationsWill be recorded for use on the
appropriate YouTube channel as well as the website.
COMMUNITYConsider creating a loyalty program for fans.
Offer live events to foster a sense of community among the fan population.
Utilize community events for online content.
GATHR PREVIEW SERIES
Phyllis Zimbler Miller has an M.B.A. in Finance and Marketing from The Wharton School of the University of Pennsylvania and a B.A. in Journalism from Michigan State University. Besides extensive traditional marketing and communications experience, she has been a digital marketer and online content creator for over five years.
Her main social media accounts:www.linkedin.com/in/phylliszimblermiller http://twitter.com/ZimblerMillerhttp://pinterest.com/ZimblerMillerhttps://plus.google.com/+PhyllisZimblerMillerwww.facebook.com/phylliszimblermillerwww.amazon.com/author/phylliszmiller
ABOUT
GATHR PREVIEW SERIES
Phyllis Zimbler Millerwww.linkedin.com/in/phylliszimblermiller
[email protected] 310.927.6679
CONTACTT
