PWTV - Media Information - 2015
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Bringing Motion Advertising to the Pharmaceutical Industry MEDIA INFORMATION
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Transcript of PWTV - Media Information - 2015
Bringing Motion Advertising to the Pharmaceutical Industry ‘Bringing Motion Advertising to the Pharmaceutical Industry’
MEDIA INFORMATION
Bringing Motion Advertising to the Pharmaceutical Industry ‘Bringing Motion Advertising to the Pharmaceutical Industry’
MEDIA INFORMATION
Online video is quickly becoming one of the newest
trends in media. In order to keep up with this fast
paced trend and stay ahead of the competition, many
businesses are deciding to use online video as part of
their promotional strategies. Using this form of media
can create several advantages for a business.
Online video creates a more personal interaction
between a business and its customers. The use of
both visual effects and sounds is an effective way of
gaining a viewers attention. Video presentations help
you to demonstrate your services without any delay.
69% of online users have watched a video
online.
66% have viewed an online video
advertisement.
24% do so at least once a week.
THERE ARE SEVERAL WAYS A BUSINESS CAN
USE A VIDEO ONLINE TO ITS ADVANTAGE
Video can be used to describe a product or
service in detail, without any confusion.
Online advertisements have also proven to
be an effective way of driving traffic to
websites, and capturing a viewer’s attention.
WHEN AN AD CONTAINS A LINK TO A
WEBSITE, OR THE NAME OF A COMPANY
WEBSITE, IT IS QUITE LIKELY THAT THE
VIEWER WILL VISIT THAT SITE
Studies have found that
69% of internet users viewing online video
advertisements.
40% visited a web site mentioned in the
video advert and 15% requested
product information.
BUSINESSES MAY ALSO GAIN HIGH
RECOGNITION FOR THEIR BRANDS BY
HAVING THEIR ADS CIRCULATING ON THE
WEB
A good video can be a great way to spread
a message, product, or brand.
Placing videos on search engines, and
using strong keywords and taglines, can
be a successful way of getting video
recognition.
Having web videos passed along through e-mails
and word of mouth is another excellent way to gain
brand recognition.
38%of those who watch web video say
they pass it along to others, usually through e-mail.
With the right content and the right
recognition, using Audio Visual
through the internet can be a
powerful tool to any business.
Bringing Motion Advertising to the Pharmaceutical Industry ‘Bringing Motion Advertising to the Pharmaceutical Industry’
MEDIA INFORMATION
Pharmaworld.tv – is the first web based motion
advertising platform for the Pharmaceutical, Bio-
technology and Animal Health – outsourcing
business.
What better way to engage your potential
client to view how you do things before they
can get in touch with you.
You will produce the video and get the option
to host it on the PWTV site.
PWTV is the only portal, which will accumulate
demonstrative videos of company operations, new
product launches, interviews, where busy executives
can
Search for their next service providers.
View how they do things before contacting the
company.
Executives can now literally visit your site,
without having to leave their desk before they
make their decision.
PWTV – creates an ideal platform for busy
executives to gather a large amount of
information about your company, in a shorter
period of time, rather than having to read
large amount of text, wait for brochures to
arrive before identifying their next partners.
PWTV – will provide the viewers with an
ability to respond to the company videos, with
comments and enquiries which will be
accessible to you in real-time.
PWTV – is the first video based buyer’s
guide, which will be on the buyer’s computer,
to search and view their next business
partner.
Heads of Procurement
9%
Heads of Formulation Development 8%
Heads of Packaging Management 11%
Heads of Research & Development 11%
Heads of Operations 11%
Clinical Research Coordinator / Associates 6%
Heads of Life Sciences 7%
Safety Quality & Efficacy Managers 4%
Food Technologists 9%
CEO / CMO / CSO 7%
Logistics & Supply Chain Manager 6%
Heads of Regulatory Affairs 5%
Heads of Clinical Trials 7%
Heads of Production 8%
INDUSTRIES
We at PWTV – have gathered 18,000
subscribers from the Pharmaceutical Industry, who
will use PWTV as a sourcing website. The positions
of these individual are as follows:
GEOGRAPHICAL
JOB FUNCTIONS
Now Playing:
1. Name of Company
2. Subject of Video...
..............................
Banner
Advert
Company
Video Description
Video 2 Video 5 Video 4 Video 3
Company Name &
Description
Company Name &
Description
Company Name &
Description
Related Videos from this Company
Play Video Play Video
Play Video
Play Video
Play Video
Play Video
Prime Position: This position is visible as soon as
you log into the PWTV site.
There will be 4 prime slots.
Please refer to the price sheet to see how you can
get your video in this position.
Latest Videos: Any Video added on to the
site will show automatically in this position,
till they get pushed out.
Prime Category Video: This position can be purchased on a weekly basis. Please refer to the price sheet for cost options.
MANUFACTURING
STRATEGIC ALLIANCES
RESEARCH & DEV
PACKAGING
CLINICAL RESEARCH
CHEMICAL & API
INTERVIEWS
ANIMAL HEALTH
LOGISTICS
Most Viewed
Company A Description of
Video
Company B Description of Video
Company D Description of Video
Company C Description of Video
Banner
Advertising
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Comments Enquiries
Send
Each Video opens up to your unique page
Related
Videos
Standard Position: All videos hosted on the site will be listed under
your chosen designated section – in alphabetical order
Each company will select 15 key words,
which will allow videos to be selected
under the search bar.
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RATES
Basic membership [Category Video] with Pharmaworld.tv
Basic Membership fee enables Pharmaworld.tv to host your video on our website. The footage you provide is
categorised under the chosen section, related to your video description e.g. manufacturing. Other features are add
on’s – e.g. Prime Positions and Videos of the day. To opt for an add-on, it is necessary to purchase the basic
membership plus the add-on of the interest.
Basic membership includes:
Your Video appears: when viewers click to see videos listed under designated categories.
Each video hosted is accompanied by your personal dedicated profile page, list of your expertise, services
(Up to 500 words) and logo on this page. Furthermore, we provide a link directly to your website.
Follow comments left by viewers on our social feeds.
£2 per day Minimum Cost – Membership required for one year – Estimated dates – 350 working days
UNDER DESIGNATED SECTION
Prime Position: Footage uploaded in this location is guaranteed to be viewed first and therefore it is
necessary to limit its availability. There are only 8 Prime Positions available at any one time.
- You can only
select 4 consecutive weeks. This software will show you which weeks are available for your video to be in the Prime
Position. If you have selected 4 Consecutive Weeks, the software will automatically not allow you to select the
prime position for the following next 8 weeks.
(E.g. If you have selected week 1 – 4 for your video to be on the prime slot, then you will not be able to position your
video on the prime position from week 5 – week 12. You can programme in your video to be on the prime slot again
from week 13 for another 4 consecutive weeks)
If you select alternate weeks, or random weeks, you can only select 12 prime slots in one calendar year.
Prime Category Video: You can choose your video to be on this prime position. You are only allowed to
choose this position for 4 consecutive weeks
With a premium of £100 per week, your video will be positioned within this section.
£700 for 1 year
£110 per week premium
£100 per week premium
PRIME POSITION & PRIME CATEGORY VIDEOS - (4 weeks maximum in one go) – 3 times maximum in a year
£700 per annum
Pharma Publications
J413 – Tower Bridge Business Complex 100 Clements Road
London – SE16 4DG
T: +44 (0) 207 2372036
W: www.pharmaworld.tv
Sales:
Mark Barker Clive Baigent Anthony Stewart
[email protected] [email protected] [email protected]
Production:
Orsolya Balogh [email protected]
