PWC Gender and Gen Y

8/2/2019 PWC Gender and Gen Y

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Genderand GenY:InsIghts Into global

DIversIty In ChIna


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IntroDuCtIon

Gba divesity is nt a ne-size-ts-a ppsitin. Pactitines must d me tansimpy epicate tei U.S.-based divesity stategies in tei cmpany ces abad.

T devep and execute a tuy successu gba divesity initiative, ne must take int

accunt te dieencesas we as te simiaitiestat exist between te cutues

te cmpany eadquates and te gba ce and te cunty in wic it esides.

Divesity Best Pactices and Wking Mte Media ae cmmitted t eping ganiza-

tins exce in managing divesity n a mutinatina scae. T tat end, te cmpanies d

an annua gba event eatuing tw u days cneence pgamming. Te Divesity

Best Pactices Gba Best Pactice Sessin is designed t aid U.S.-based cmpanies in

identiying te mst eective stategies managing empyees and business abad, wie

Wking Mte Medias Gba Advancement Wmen cneence cuses n pviding

pessina wmen wit te skis necessay t succeed witin mutinatina cpatins.

In pevius yeas, Divesity Best Pactices and Wking Mte Media ave taveed t

Tnt, Canada; Sa Pa, Bazi; Jannesbug, Sut Aica; and Bangae, India, t

cnduct tese events. In Nvembe 2010, wit te suppt st spnss Cisc

Systems Inc. and Inte Cpatin, te cmpanies bugt te t-annua gba initiative

t Beijing, Cina.

Te Gba Best Pactice sessin, ed n Nvembe 17 wit a gup 80 divesity and

uman esuces pessinas, was designed t give Divesity Best Pactices gba

membes insigt int te caenges managing divesity in Cina and addessed te

issues csscutua cmpetence, gende inteigence and geneatina divesity.

Te Gba Advancement Wmen sessin, ed Nvembe 18 wit neay 200 Asian

emae pessinas, tacked tpics suc as acieving success at a mutinatina cmpany

and managing cmpeting pesna and pessina demands.

Tis pape pvides a ic veview te key takeaways m te days discussins.

Working Mother Media and Diversity Best Practices thank PricewaterhouseCoopers for its

support of this paper.

www.diversitybestpractices.com 2


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Undrstanding what drivs wons pros-

siona dcisions is critica or succssu rcruit-

nt and rtntion orts. At Divrsity Bst

Practics Goba Bst Practic sssion, Joyc

Zhu, had o HR, Asia Pacic or HR consu-

tancy AON Hwitt, shard insights shs gaindabout working won in China. Sh idntid

th oowing as th top otivating actors or

Chins won whn choosing a job:

1. Coptitiv pay

2. Work i baanc

3. Intrnationa job xposur

But aso iportant to prossiona won

in China is working in an ara thy nd

intrsting, having nancia indpndnc

and achiving a sns o accopishnt.

Intrstingy, Yu Dan Shi, dirctor o arkt-

ing/Austraia & Nw Zaand or Cisco, notd

that Asian won ar or iky than thir

a coagus to tak a position that ay b

bnath thir ski st, and yt, this can on

b a savvy ov. Ts won ar bttr ab

PROeSSIONAlWOmeN IN CHINAoday, nary ha o a cog graduats in

China ar won, up ro just 23 prcntin 1980. And whi ths won shoud b

ntring th workorc u o optiis, a

study by th Nationa Wons dration

nds that ha o a won in China say thy

ac gndr discriination and 72 prcnt

biv thy hav wr prossiona options

than thir a countrparts. Ts ndingsrprsnt an opportunity or utinationas in

China to ipnt progras to attract wo-

n and aid in thir prossiona advancnt.

to s th biggr pictur and advanc arthr in

thir carrs in th ong run.

ONe CHIlD, mANYCHAlleNGeSOn working othrs in China pud intwo dirctions as thy try to anag thir pro-

ssiona i and aiy. many rport incras-

ing prssur du to th odrn, urban aiy

structur. It is xpctd that Chins aiis

wi hav ony on chid, which can ad to

an ovrwhing aount o attntion ro

atrna and patrna grandparnts. Indd,

so parnts ust crat schdus to nsur

that thir chid spnds qua and adquat ti

with a grandparnts. And whi any won

apprciat having two sts o drs to hpwith chidcar, ths working os say nsur-

ing thir chid rcivs consistnt ssaging

and discipin ro a guardians is a chang.

lik won in th Wstrn word, working

os in China want thir partnrs to hp

shoudr th oad o raising thir chid. many

strugg with stabishing ctiv co-parnt-

ing practics with thir chids athr. In Chi-

ns houshods, priary chid-raring rspon-

sibiitis tnd to a to th othr. mos at thconrnc agrd that thir husbands on

dont undrstand th strsss associatd with

working u-ti and anaging a aiy. Tus

ths n ar uniky to chip in with hous-

work and chidcar. Howvr, svra won

rport that as thir arning powr incrass,

thir husbands attituds ar bginning to shi.

Working othrs guit is aiv and strong in

China. Ts os say thyr concrnd that

thy dont spnd nough quaity ti with thir

chidrn and trrib i thy hav to brak

a prois to th bcaus o work obigations.

As thir chidrn ntr schoo, ths othrs

aso rt ovr hping thir chidrn anag

schoo prssurs and wrst with nding th

right baanc o bing an invovd parnt with-

out bing ddso. At th sa ti, any

3 www.diversitybestpractices.com


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o ths os ar at th id-point o thir

carr, which propts a good nubr o th

to r-vauat thir prossiona goas.

On without sibings thsvs, working

won in China hav th addd strss o

srving as so cargivr or thir aging parnts,

and on thir in-aws as w. Tis drcar

issu is particuary changing or won

who work in or covt an intrnationa assign-

nt. or th orr, ths won rport

xprincing ings o guit bcaus thy iv

a grat distanc ro thir parnts; aong th

attr, thy considr turning down carr-

xcing assignnts abroad bcaus thydont want to av thir parnts. And ik

os o young chidrn, ths won ar

on concrnd that thy do not spnd

nough ti with thir parnts.

BeS PRACICeSmutinationas oprating in China hav an

opportunity to support thir a poy-

s by providing work i bnts that can

hp th addrss ho and aiy prssurs

whi kping thir productivity and carr ontrack. So rcondations prsntd at th

Goba Bst Practics sssion incudd:

lvraging tchnoogy to or

tcouting.

Crating poy rsourc groups or work-

ing othrs, cargivrs and othr cohorts

Oring xib work arrangnts

About the one Child Rule

Cas o C r s as r as may Wsrrs v. impm ary

30 yars a cr ppa rw, pcy prmary ars cps v ra

areas. Famiies with just oe chid receive acia icetives from the govermet, whie

es are evied agaist those with more offsprig. Some weathier parets who desire aarger famiy wiigy pay the es i order to do so. Rura coupes, miorities ad parets

without ay sibigs of their ow are amog those who are permitted to have more tha

oe chid without peaty. But for famiies that cat pay or dot quaify r xmp-

s, a sc c c p w svry rsrc accss ca a r

services, ivig a ife i imbo, aki to beig a udocumeted immigrat.

Whi ths rcondations ight s

attr-o-cours or U.S.-basd copanis

with such stratgis arady in pac dosti-

cay, participants at th Divrsity Bst Prac-

tics goba vnt strssd that as with ovra

divrsity orts, it is iprativ that copanis

dont just rpurpos arady stabishd Ari-

can tactics. or instanc, whn considring

th cration and ipntation o poy

rsourc groups in China, poyrs ust x-

ain th oca nvironnt to nsur that th

dirnt cuturs and nds o th popuation

ar takn in to account whn stabishing th

groups goas, brship and structur.

Pt by Steven Ease



6/16

Whi copanis in th both th Unitd Stats

and China ac th growing ipact o Gnra-

tion Y in th workpac, rsarch by IntrChina

Consuting, a anagnt consutancy sp-

ciaizing in stratgy, corporat and huan r-

sourcs srvics or copanis doing businss

in China, nds that what otivats and us

th Chins Gn Y popuation is vry dirnt

than what drivs this group in th Stats. Whi

young aduts in th Unitd Stats ar drivn

priariy by pr rationships, in China th

priority or this cohort is aiy, said laura

sui, partnr and vic prsidnt at IntrChina

Consuting. or youngr Chins prossionas,

rinds and carr rank a distant scond and

third. sui tod Goba Bst Practic Sssion at-

tnds that whn askd what coud ak thir

i bttr, spnding ti with aiy was th

ost coon rspons ro this group.

Yt, whn it cos to what gnrats th ost

happinss or xcitnt, th nubr-on

answr aong Gn Y prossionas in China is

achivnt, with aiy a distant scond. Aso

iportant to not, ths young aduts say thy

trust thir rinds ost, oowd by aiy

(sibings, cousins, tc.), and thn thir parnts.

T sns o aiy obigation is xcptionay

strong, but it dos not s to subdu pros-

siona abition. Rathr it crats intnsy

copting dands or ti and nrgy.

BeS PRACICeS

Bcaus achivnt is a ky drivr or work-rs in Chinas Gn Y popuation, youngr

poys can co across as aggrssiv and

xtry coptitiv. Such charactristics

provid poyrs with a chanc to or op-

portunitis to hp youngr hirs dvop and

prov thsvs through training, coaching

and incrasd job rsponsibiitis. Critica

attntion shoud b givn to hping in

anagrs bttr undrstand what otivats

Gn Y poys. In addition, bcaus Gn

Y workrs ar achivnt orintd, a strongproranc anagnt syst is ndd to

provid dback and rward accopishnts

(S managing Gnration Y in China.)

By contrast, sui has idntiid coon

prcptions that too any copanis

currnty hav about Chins Gn Y

MAnAging geneRAtion Y in ChinA

IterChia, a maagemet cosutacy focused o Chiese workpace issues, has crafted

a ist of quaities maagers shoud embrace whe eadig Chias Ge Y workers:

A wiigess to ear ew maagemet skis

A abiity to ead by exampe

A focus o buidig cosesus aroud ideas rather tha imposig them

A desire to be a expert (Ge Y empoyees iste to those they admire.)

A commitmet to makig improvemets to oes persoa stye

GeNeRAION Y IN CHINAT Gnration Y popuationborn btwn

1981 and 1995is booing in China and

ntring th workorc in rcord nubrs,bringing with th a st o xpctations that

on cash with th status quo. A tod, Gn Y

rprsnts nary 50 prcnt o Chinas work-

orc, aking it or iportant than vr

or poyrs to undrstand th dirncs

aong gnrationa groupsand how thy

can work productivy togthr.



7/16

poys. Signiicanty ipactd by th

On Chid ru, any Gn Yrs hav

bn th cntr o attntion in a aiy that

incuds doting parnts and grandparnts.

So xpat anagrs biv that this ads

ths young aduts to b s-cntrd, i-

patint and hyprsnsitiv. Whi Gn Y is

rgardd as bing sart and highy ducatd,

any copanis biv this groups duca-

tion has ocusd or on knowdg and

tchnica skis rathr than oras and thics.In addition, so xcutivs ind that idd

anagrs in this popuation ack ctiv

anagnt skis.

At emC China, Gn Y gnrats th highst

turnovr rats in th copany, notd linda

Di, huan rsourcs dirctor or th Hopkin-

ton, mA-basd tchnoogy copanys Cntr o

excnc R&D Group. Spaking at th Goba

Bst Practics sssion, Di said shs ound th

ost job changs rsuting aong poys

who hav bn with a copany btwn on to

thr yars, with svn out o 10 workrs agd

25 to 29 having poyrs ovra in 2010.

Whats driving this xodus? According to Di,

rcnt rsarch ound prsona carr dv-

opnt (53 prcnt) and copnsation andwar (47 prcnt) as Gn Ys priary rasons

or changing jobs. A quartr aso notd work

i baanc issus as a otivating actor. (S

Cas in Point: emC China.)

hs indings av copanis oprating

in China in a changing position: many

Pt by Steven Ease

www.diversitybestpractices.com

Diversity Best Practices CEO Caro Evas (frot row, ceter) with attedees of the Goba Advacemet of Wome Coferece.


8/16

invst signiicant rsourcs into training

nw poys; howvr, in two to thr

yars, 70 prcnt o young prossionas

typicay tak thir knowdg and xpri-

nc swhr. hr ar a host o rasons

why poyrs shoud work to hod on to

this tant, i ony or incrasing productiv-

ity and owr rcruiting and training costs.

But aso iportant is th ro Gn Y

workrs wi pay in crating th utur o

businss. hs poys ar quick

arnrs, crativ and passionatand thy

aso hav th tchnoogy skis and goba

indst that ar ndd today to driv in-

novation.

Of the 1,000 empoyees i the EMCChia Ceter of Exceece R&D

Group, 60 percet are members of

Geeratio Y. I the past four years,

53 percet of empoyees who eft

cmpay vary wr mm-

bers of this cohort, a rate that EMC

says is o par with that of workers

i the geeratio before them.

Rcz a g Y mpys

accout for more tha haf of the

EMC Chia R&D Ceter workforce, cmpay as mpm

severa efforts to icrease empoyee

am a r w

s sm. tr rsarc,

cmpay scvr a y pr-

fessioas at their compay sought

the foowig from their empoyer:

A patform to ear ad grow

A ope eviromet that fosters

va a cr

The freedom ad exibiity tovra s srs

The abiity to etwork with goba

cas

A compay cuture that offers a

coo pace to work

eMC as mpm svraavs arss g Y

workers eeds. For exampe, the

itera trasfer program ecourag-

s mpys ca js r-

ay, rar a av cmpay

for ew opportuities. EMC

staffers are give the optio of

takig a short-term iteratioa

job assigmet or trasferrig to

ar ps w

compay i the oca ofce or at

the corporate headquarters.

Aay, y mpys ca

become part of the compays

mrsp prram, wc was

created to serve as a cost-effective

eemet of a empoyees idividua

vpm pa. t Ca Cr

of Exceece metorship program

spprs cmpay cr y

prv ra crss, s

a rsrcs p mpys

d metors, ad for metors tometor effectivey.

The techoogy-focused compay

as as vra ir s

effort to cater to Ge Y empoyeess

socia-media-focused ifestye. Ampys ar v cr

cmpays ws r

. i a, y ar

ecouraged to vote for ideas oie

r parcpa cmpays

socia etworkig website.

EMC aso coducts off-ie evets

desiged to foster face-to-face

rac w mpys, sc

as hR as a sca c acv-

ties, icudig foosba competitios,sooker cub, footba ad basketba.

lasy, cmpay srvs cra

a physica ofce eviromet that

s c yr mpys.

Perks such as a o-site tess ce-

ter ad compimetary yogurt, fruits

ad beverages go eve further i

cra a pac a spprs g Y

workers. Thats coo.

CASE IN PoINT: EMC ChINA



9/16

Yu Dan Shi considrd hrs to b airy

cuturay coptnt was sh was prootd

to a anagnt position at Cisco. Yt, thcurrnt dirctor o arkting in Austraia and

Nw Zaand tod attnds o th Goba Bst

Practic Sssion that sh soon raizd that

whi proactiv in arning about othrs, sh

rary thought about how othrs prcivd hr.

Hr outgoing danor didnt t th rsrvd

strotyp o Asian won, which on con-

usd hr dirct rports. Sh utiaty arnd

that adrs nd to considr both to bring out

th bst in thir poys.

Shi argus that its iprativ or pop to ra-

iz that arning about othrs not ony bnts

th copany but th individua as w. each

o us has to undrstand why w want to undr-

stand othrs dirncs, xpaind Shi, who

said shs otivatd by discovring siiaritis

btwn hrs and othrs. I I ab to nd

a coon ground, that aks happy.

o that nd, whn pacd on a nw assignnt,

Shi spnds hr rst w days gtting to know hrta on a prsona v. On on assignnt,

Shi was particuary concrnd about whthr

th quit Asian strotyp woud ipact hr

tas proranc bcaus U.S.-basd co-

panis on xpct thir poys to b quit

voca. o hp hr ta t this xpctation,

He ImPORANCe OCUlURAl COmPeeNCeAs or won and youngr workrs ris

through th corporat ranks, it is critica ororganizations, particuary anagrs and

suprvisors, to undrstand and know how to

navigat within th inuncing cuturs o

ths and othr workpac groups to incras

poy ngagnt and buid businss.


Caro Evas, CEO of Diversity Best Practices (fth from eft), ad Adrs Tapia, presidet of Diversity Best Practices

(fth from right), with preseters at the Goba Best Practice Sessio.

Pt by Steven Ease


10/16

Shi brainstord ways to activy ngag th.

Rbring that Asians ar passionat about

ood, Shi gathrd hr ta or a a, ovr

which thy discussd both prossiona and

prsona xprincs. By crating a couna

nvironnt cntrd around a shard intrst,

hr ta was ncouragd to shar inoration

about thsvs and connct with thir prs.

Additionay, Shi advocats utinationa co-

panis taching anagrs about what various

rsponss and bhaviors an in dirnt cu-

turs. You hav to ask yours, What dos Ys

an? said Shi, bcaus in so cuturs ys,

counicatd a crtain way, can an no.

Tis undrstanding can contribut to stabish-

ing ctiv counication aong work tas.

During th vnts Cutura Coptnc ss-

sion, nwy nad Divrsity Bst Practics

Prsidnt Andrs apia agrd, adding that

crosscutura coptncy pays a vita ro in

succssuy daing with poy pror-

anc issus. managrs shoud assu thr

wi b dirncs, h said, particuary in how

ta brs prr to counicat and how

thy anag conict. Indd, said apia, whn

assssing poys, spcia attntion shoud

b paid not ony to th various -iss that can

prvnt goba poys ro advancing, but

aso to th subconscious ways pop assss

what good proranc ooks ik.

Cutura coptnc is not ony ncssary or

idntiying poy dirncs; it pays a

signicant ro in dtrining th prrncs

and nds o targt consurs. apia citd an

xap o buiding a nw dica aciity.

Hospitas in th Unitd Stats typicay hav

waiting roos that ar buit to accoodat

on or two pop pr patint, h xpaind.

Howvr, back patints ar iky to hav thr

to v pop with th, whi Hispanicscoud hav as any as a dozn. Tis is critica

inoration to considr whn panning th

ayout and dsign o waiting roos in hospitas

that wi srv signicant back or Hispanic

popuations. Whn dvoping and proot-

ing products and srvics to consurs in

China, copanis woud b wis to xpor th

cutura dirncs and bhaviors that coud

ipact businss.

TAP ThE PoWEr of CroSSCUlTUrAl CoMPETENCIES

dvrsy bs Praccs Prs

Adrs Tapia has bee a studet of

cutura differeces ad the vaue

of crosscutura competecy from a

ary a.

Ras lma, Pr, y a Prva

father ad America mother, the

former Chief Diversity Ofcer ad

emergig workforce soutios eaderfor Ao Hewitt says he rst oticed

ot-so-subte cutura differeces as

a chid visitig famiy i the Uited

States. Whe his America cousis

w rw tapa a a, w

respod by kickig it, rather tha

cac .

i c, tapa a pr

isight ito how cutura differeces,

ad the ack of awareess of them,

mpac prsa rasps. Fr

xamp, cas tapa was ras

a Prva cr wr m

is evet-based rather tha cock-rm as s u

States, he was ofte ate whe

meetig frieds, much to their a-

oyace. Yet Tapia was equay put

off whe his America frieds woud

abrupty ed uished coversa-

s w m js cas y a

ar appm. by srv

the impact these differeces had o

prsa rasps, tapa xrap-

a a smar xprcs m

be takig pace amog muticutura

ams w crpras.

i pas, xpa a a the work to t i, says Tapia.

gaza s ca s. t

r s s sr,

sr as sm s

cmpay s.

The Icusio Paradox: The Obama Era ad the Trasformatio of Goba Diversity, by Diversity Best Practices President Andrs

Tapia, examines cultural differences and provides best practices on managing and leveraging these differences within diverse work teams.



11/16

COnClUSIOn

As China continus to grow its goba businss powr, utinationas ust do or to rain

coptitiv. Copanis that try to ipos U.S.-basd workorc practics in goba ofcs

without taking oca cutur and custos into considration wi soon nd thirs to b a

isguidd ort. or whi any o th concrns and considrations o Chins prossionas

ay sound siiar to thos o workrs in othr countris, th traditions, custos and

xpctations can produc vry dirnt rsuts.

excing in divrsity anagnt on a goba v rquirs taking a dp div into th cutur o

th country, th oca copany ofc and its poys. A copany is ony as strong as th pop

it poys. Tus, copanis ust work and istn hard to arn th ra struggs and otivations

o thir workrs. Dvoping cuturay-spcic progras and initiativs that wi aowpoys to thriv and ovrco thir changs wi go a ong way in incrasing poy

oyaty and ovra businss proranc.



12/16



13/16

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To register, contact Meghan Donnelly, [email protected].

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PWC Gender and Gen Y

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Transcript of PWC Gender and Gen Y